2017 RLI President’s Message

I am honored to be your 2017 REALTORS® Land Institute President and to have the opportunity to serve the members of our prestigious organization. Last year, under the leadership of Bob Turner, ALC, the ground work was put into place for RLI to become a more member-centric and valuable organization for all of its members. As President, I look forward to continuing on these tracks to bring more value to our members and ensure we gain recognition in the industry as the elite organization that we are for land professionals. With the support of the full Board of Directors, the Executive Committee met in December in Chicago with a highly revered strategic planner to further assist in aligning RLI towards continued growth and prosperity for years to come.

The networking and camaraderie provided through RLI has no doubt enriched my knowledge in the industry as well as provided me with valuable, trustworthy contacts that have helped me to further my business as well as become good friends of mine. In the coming year, I aim to lead our Board and Committees in enhancing the many benefits and opportunities which have contributed to these types of successes for land real estate professionals across the country.

In 2016, the Board of Directors approved the hiring of a branding company to conduct research and assist RLI in understanding and advising next steps towards clarifying our brand image and messaging. At their suggestion, RLI is creating two separate logos, one for the Institute and another for the ALC designation. In addition, efforts to expand recognition and awareness of both our organization and our designation within the REALTOR® family are already afoot.

On track with an initiative set in motion last year, five courses have been updated to provide the most relevant and up to date information possible. The courses will be offered this year in their updated formats, including Land 101: Fundamentals of Land Brokerage; Land Investment Analysis; Site Selection; Transitional Land Real Estate; and Agricultural Land Brokerage and Marketing. Plans are in place for 2017 for updating other LANDU courses.

With both a new CEO and the addition of a Chapter and Membership Development Specialist, we have a full staff in place to execute our strategic plan in the coming year. I have full confidence that our staff has the expertise to carry through our strategic plans and implement any changes that need to be made.

If you have ideas or would just like to chat, feel free to contact me. I am looking forward to another bright year for RLI as we continue to be the premier professional development and membership organization for land real estate professionals.
Brandon W. Rogillio, ALC
2017 RLI National President