Top Eleven Reasons Not To Miss NLC18!

It’s only December, but here at RLI, we’re already excited for the 2018 National Land Conference! It’s an amazing time of year when the best of the best in land real estate come together to share knowledge, network, and have a ton of fun together. Since we did the Top Ten Reasons to Attend the 2017 National Land Conference last year, this year we are counting down the Top Eleven Reasons to Attend the NLC18 on March 12-14 in Nashville, TN.

  1. Nashville, TN – The Music City!

This year’s location is none other than Music City, USA. The hotel is located in the heart of downtown Nashville, so you’ll be within walking distance of landmarks such as the Country Music Hall of Fame, Bridgestone Arena (home of the Nashville Predators), and plenty of honky-tonks. We’ll also be hosting our Welcome Reception at The Valentine — aka Broadway’s Biggest Party!

  1. The Variety of the Sessions

Even the most seasoned land professional can learn something new in our line-up of breakout sessions. The Breakout Sessions include topics like timberland, social media, the 2018 Farm Bill, title issues, investing in land, hemp, and so much more.

  1. Our Partners

Drop by the exhibit hall to meet some of our partners and explore the variety of services and products they have to offer. NLC18 wouldn’t be possible without partners like United Country Real Estate, Keller Williams Farm & Ranch, and so many more!

  1. The Cowboy Auction: Pony Up!

Bid on hunting trips, autographed memorabilia, vacation packages, and more! We’ll have a more detailed list of items to bid on as the event draws closer. This lively event raises money for the Land Education Foundation (LEF).

  1. Amazing Expert Speakers

The best of the best come out for the National Land Conference, and 2018 is no different. Dr. Mark Dotzour, the Chief Economist of the Real Estate Center at Texas A&M University, has had his research featured in Wall Street Journal, USA Today, and Business Week. We’ll also have on site expert speaker is Edsel Charles, the Founder and Chairman of the Board for MarketGraphics Research Group, INC. These two men are coming to NLC18 to share their knowledge and answer questions from the audience. Where else could you get such an opportunity but at NLC18?

  1. Have Your Voice Heard

With chapters in eighteen states and over a thousand members, you might think that it would be hard to have an input with such a big organization. However, with sessions like the RLI Town Hall and RLI Chapter Workshop Meeting, you can have a chance to make a difference and have your voice heard by (and hear from) hundreds of other RLI members.

  1. The Land Tech Accelerator Program

This new addition to the conference is a look into the future of land real estate. The 2018 New Technology Partners will showcase the latest technologies for land real estate and showcase how they can improve your business.

  1. Pre-Conference Tour of Jack Daniel’s Distillery

Kick off the week the Nashville Way! Take a tour of the Jack Daniel’s Distillery and learn the history behind this famous whisky. Afterwards, sip five different types of whisky and liqueur at Barrel House 1-14. There are a limited number of spots for this event and registration is first-come-first-serve—so get your tickets today!

  1. The Return of Let’s Make Deal$ LIVE

It’s back by popular demand! This fan favorite event is a live Haves & Wants session where you can showcase your client’s property to over 250 other brokers/agents and their clients. It is the largest opportunity to market and buy land in the industry, so don’t miss out on this amazing business opportunity to make deals.

  1. The Chance to Network

With texting, social media, and LinkedIn, it seems as if there are fewer and fewer opportunities to network with people offline. At NLC18, not only do you get to meet fellow professionals from all over the country, but you will be interacting with the best of the best.

  1. The 2018 RLI APEX Awards

Topping off our list is a new addition to the NLC rotation. NLC18 will include the first-ever APEX Awards Program. The APEX Awards Program celebrates outstanding RLI members and their accomplishments. Awards will be given to the top twenty producers, as well as top brokers in the categories of Crops, Ranches, Recreational Land, Timber Land, Commercial Land, Residential Land, and Auction Sales. Will you be recognized as one of the nation’s top producers? Apply and attend to find out!

Top Tips For Land Agents to Beat Holiday Stress

Few people understand how tough it is to be in the land real estate business during the holidays. You don’t just have a nine-to-five job, you’re working around the clock. You have to work around the schedules of the clients, which in many cases means early mornings, late nights, and weekends where you are barely home. And while December is notorious for being one of the worst months to sell land real estate, many people use the holiday free-time to look around for properties. Putting all this together can make the most wonderful time of the year into a nightmare.

So, with an increase in work and the holidays right around the corner, how is a successful land real estate agent supposed to stay on top of their work and also enjoy time with their friends and family? Below, we’ve rounded up some great ways to handle the holiday craziness.

Want to learn more about how to stay sane during the crazy holiday times? Be sure to check out RLI’s ALC-to-ALC teleconference ‘Being Your Best-Reduce Stress, Maximize Productivity, Stay Healthy’. A recording will be made available to everyone after the event. In the meantime, here are some quick tips to get you started:

1. Focus on your target audience.

You don’t want to spread yourself too thin during the holiday season. So instead of reaching out to every type of client that comes your way and running yourself ragged, try to focus on serious potential buyers and the projects you already have. This way, you can focus all your energy into projects that will have the best payout for you.

2. Budget

The holidays can be a stressful time on anybody’s wallet, but it can be especially hard on those in the land real estate business. Since income is tied to sales instead of a 9-to-5 paycheck, it can be hard to figure out how much money you’ll have to spend on presents and other holiday fun. If you haven’t tried budgeting before, now is a great time to start. Once you figure out how much you usually spend a month, you can get a conservative estimate about how much you’ll have leftover for the holidays. Here’s a link to learn more about budgeting.

3. Take Control of Your Time

Anyone who tells you “It must be great to be able to pick which hours you work!” has never worked in land real estate. You might not have to clock in from 9-5 Monday through Friday, but the hours can be grueling. Add on top of that family events, mass, pageants, shopping, and you’ve got a tight schedule.

While a huge part of working in land real estate revolves around the clients, there are some things you can do to reclaim your time. Scheduling meetings with clients as early in advance as possible will let you plan other things around it. And if you aren’t typically the most organized, now’s the time to change that (at least for the holiday season). You can use a physical planner or an online one, like Google Calendar. Seeing your time laid out in a planner is a great way to stay updated on what needs to be done and when.

4. Sleep

Sleep is the one thing that everyone thinks they can skimp on. Some people carry their lack of sleep like a badge of honor. Even though it might make you feel good to say “I’ve been working so hard, I only slept two hours last night!” getting no sleep can take a serious toll on your work and your health, which will hurt your career. Also, skimping on sleep is a guaranteed way to make your body more prone to catching a cold, which is the last thing you need during the holiday season.

5. Limit Time on Tech.

Do you ever feel like you spend all day answering texts and e-mails, but never actually get anything checked off of your to-do list? Even though it’s a necessary part of any job, technology can be a huge time waster. The real time-suckers are those e-mails that don’t require an instant reply. Try putting those aside to focus on projects that need your full attention and see how much extra time you have at the end of the day.

6. Eat Well.

We know this is tough to hear during the season of roast turkey, gingerbread cookies, and eggnog, but you’re going to need all the energy you have to make the most out of this time of year. Sugary treats can keep you up at night, limitng the time you have for the all-important sleep, and fatty foods can zap your energy. Does this mean you can only eat salads during the most delicious time of the year? Of course not! Making a few changes each day (switching soda for water, getting a side salad instead of fries, keeping healthy snacks with you) can make a huge difference. You’ll notice an increase in your energy and focus (and maybe even how your favorite pair of pants fit) in no time.

7. Remember What It’s All For.

Between all the stress, hard work, and tension that comes with the holidays, sometimes it’s easy to just want them to be over. But it’s important to keep in mind what makes the holidays so special. Think about your favorite part of the holidays. Is it eating a good meal with your family? Going to church Christmas morning? Unwrapping presents first thing in the morning? Whatever it is, remind yourself of those special moments whenever you can. Putting some pictures of good family times from previous Christmases around your work space can help bring holiday cheer into your day.

8. Cut yourself some slack.

Everyone has to make sacrifices during the holidays, especially people who work in land real estate. Maybe that means spending less time at work or having to skip a Christmas party with your friends. Don’t beat yourself up for not being able to do everything that everyone wants you to do. Remind yourself that no one is able to “do it all” during the holiday season.

 

Is Virtual Reality in the Future for Land Real Estate?

Nowadays, the technology in land real estate is looking more and more like something out of a science fiction movie. First, drones flew into popularity among landowners to take aerial pictures and film videos of properties (read more about drones here). Now, virtual reality tours are popping up on the internet, offering 360 views of properties and a more in-depth look at farm life than ever before. We’re going to take a look at this new technology and the pros and cons of investing in your own virtual tours.

First of all, what exactly is a virtual reality tour? You might be thinking of something out of The Jetsons. It’s much simpler than that. A virtual tour uses a combination of photographs and videos to allow someone to explore a location using their phone or computer. Recently, technology has become so advanced that some videos have a 360-degree feature where you can use your mouse to explore every inch of a property. Other companies are using virtual reality headsets so advanced that you feel like you are walking in the middle of an apple orchard when you are actually just standing in the middle of your living room.

One example of this new technology is FarmFoods360, a virtual reality site that lets you explore Canadian farms. There are sixteen different types of farms to tour, ranging from the usual (egg farms and fruit farms) to the unique (ratite, a type of flightless bird originally from South America). Videos with 360-degree access allow you to learn everything from how the animals are kept to how cabbage is harvested. If you click on Dairy Cow Farms, you can view the milking stations, the different types of stalls, and calf barns. Each tour is chock-full with enough facts about the livestock and crops to satisfy even the nosiest customer.

Even though virtual reality tours sound great, every technology has its drawbacks. Let’s take a look at the upsides and downsides of this new technology.

UPSIDES

-Clients can view properties from their own home. You can save yourself and your clients time and money by replacing in-person tours with online ones. They can view your properties from the comfort of their own couch. Also, having a virtual tour expands your working hours with no extra effort to you. Your virtual tour will be open twenty-four hours a day, seven days a week. It’s like a permanent open house!

-Food transparency. Have you noticed a new wave of customers who want to know exactly where their food came from and what is in it? More people than ever are interested in ‘food transparency’, where and how their food is raised.  In a 2015 Trace One survey, 91% of respondents said it’s important for them to know where their food comes from.Virtual tours let customers explore farms and see how their food is raised.

-Shareability. In the age of social media, it’s easier than ever to share information. With one click, you can share a link to your virtual tour to social media sites and high traffic blogs (like the REALTORS® Land Institute blog!). This is an easy way to reach out to new clients and keep current ones updated on your latest properties.

DOWNSIDES

-Virtual tours can be pricey. If you opt for more high-tech virtual reality equipment, it’s going to cost you. A VR computer can cost over $1,000, and high-end headsets can range from $50-$600. Even the cheaper options can end up being more expensive than you’d think. Matterport 3D Camera, a company that uses 3-D scanning to photograph properties, charges around $100 to $200 to capture a property. If you are selling multiple or large properties, this could get expensive fast.

-New tech glitches. Because virtual reality is so new, there are bound to be glitches. Some common glitches include blurry photos and broken links. Some people who use virtual reality headsets claim that the headsets gave them motion sickness if they kept them on for too long.

-The human touch. Some people prefer to walk around the properties they are considering buying and meeting the owners face-to-face. While virtual tours are better for convenience, there is something special about in person visits that can get lost online.   

Taking this all into consideration, are virtual reality tours worth it? Our answer is: yes. While it is a relatively new technology that can glitch and isn’t the cheapest option, virtual tours are simply the best marketing tool in our new world. Today’s customers value convenience and expertise, and virtual tours can give that to them.

Some people still don’t like the idea of virtual reality tours. Some people claim that they prefer the “authenticity” of a real visit instead of a virtual one, while other people are worried about the cost. There was a similar reluctance when drones were first introduced to the world of land real estate. Even though drones were able to get aerial shots of land that were previously impossible to get, almost no one bought a drone. The first commercial drones were outrageously expensive and required a license to fly them. Over time, the prices dropped and people discovered that drones could do more than just take great photos of land. Drones can track hurricanes, track wildlife, and take pictures of poachers.  Now, there are over 600,000 commercial drones in the air.

While some of the more high-end virtual reality equipment like headsets are out of the price range for the average land seller, there are simple and cheap ways to get on board with the newest wave of technology. Check out sites like YouVisit and Homes & Land  to learn about cost effective ways to incorporate virtual reality into your business.

Top Land Real Estate Blogs to Follow in 2018

Following land real estate blogs is one of the easiest ways to keep your land and business ahead of the game. The only hard part? Finding blogs with credible sources, useful information, and content that’s up-to-date with the latest real estate news. To help you get the best information for your land, we’ve rounded up some of our favorite land real estate blogs (we left out the RLI blog, since you’re already lucky enough to know about it if you’re reading this post!). In no particular order, here are our top land real estate blogs to follow in 2018:

1. Whitetail Properties blog, The Hunting Blog

Whitetail blog

 

 

This is the go-to blog for anything to do with hunting properties. Need advice about buying or selling hunting land? They’ve got that. Want to learn about the best spots to harvest big game? They’ve got that, too. If you own a hunting property or just love hunting, you have to be following this blog!

2. National Land Realty blog

National Land Realty blog

 

The clean layout of the National Land Realty blog makes it easy to find the articles you want. You can choose from categories like Investing, Ownership, Cabin & Home, and Hunting & Fishing. Our favorite category? Industry News, which will keep you updated on the latest technology and news you need to know. Many of the posts are from their agents, ensuring the authors have hands-on experience in the field.

3. LandThink blog

Land Think Blog

 

Want to make more money with your property? Then this blog is for you. These no-nonsense articles let you know exactly what steps you need to take to get the most out of your property. The “A Land Buyer’s Checklist” series lays out exactly what you need in order to increase a property’s value.

4. Land.com blog

Land.com

 

What’s great about this blog is the wide variety of topics they cover. While the Buying Land and Selling Land sections seem pretty straightforward, the articles in the other sections cover every topic under the sun, ranging from quail sustainability to prepping your home for a natural disaster to fly-fishing. Written by land real estate and ranch experts, you know you’re getting the best information.

5. Landhub.com

Land Hub Blog

 

This blog takes a look at the long-term effects of owning land real estate with articles like “Could Buying Land Be An Investment In Your Child’s Future?” and “What Kind of Damage Can Terminates Do To A Home?”. Be sure to follow this blog if you’re in the real estate game for the long haul. This blog is also chock-full of how-to material for everything from thinning timber to how to sell to Millennials. While this blog’s layout is a little different than the other blogs on this list, it has great information if you are willing to dig around a bit

6. Land Blog… Get The Dirt!

Land Blog

 

 

Did you read our 2017 round up of blogs to watch? You might notice this blog was featured in there as well! This blog is great for people who don’t want to be bombarded with articles. It gives you monthly articles about the nuts and bolts of being successful in the world of real estate. Kent Morris is an ALC (Accredited Land Consultant), so you know you can trust his advice.

7. Harvest Returns blog

Harvest Returns blog

 

Interested in investing in agriculture, but not sure where to begin? This blog breaks down the basics for you and follows the trends of investments and returns. You’ll get a crash course in investing from following this blog and learn all sorts of useful information. For example, did you know that US Farmland investments have a higher annual return than gold? The articles about the latest land laws and regulations are also important to read. They cut through the political jargon to get to the heart of the matter; how the new laws are going to affect you.

 

 

investment

Yes, You Should Invest in Land Real Estate

“I have always liked real estate; farmland, pastureland, timberland and city property. I have had experience with all of them. I guess I just naturally like ‘the good Earth,’ the foundation of all our wealth.” — Jesse Jones, entrepreneur

Real estate investors and buyers alike have always had an affinity for land. There is just something about land that draws in savvy investors. Whether it’s the innate, territorial tendencies we have deep within or the simple magnetism of connecting with nature in a world increasingly becoming cluttered with high rises and highways, our instincts are doing what they do best, pointing us in the right direction!

Whether its amber waves of grain or purple mountain majesties, land continues to prove be one of the most profitable long-term investments from sea to shining sea. The USDA’s 2017 Land Values Summary released in August shows that from 2010-2016 average farm real estate values have cumulatively increased 43 percent or an average of 6.1 percent annually and average cropland real estate values have cumulatively increased 51 percent or an average of 7.3 percent annually—that’s quite a return on investment! It’s no wonder smart investors are flocking to invest in the land real estate market.

RLI 2017 Land Markets Survey

In fact, the 2017 REALTORS® Land Institute Land Markets Survey shows that out of all buyers in land transactions, there was a five percent increase in those who were investors in just one year from 2015 to 2016. With so many different types of land to choose from when investing and so many different ways to invest in land, the possibilities are almost endless. If you aren’t sure where to start, just keep reading.

Hopefully by now I have your attention and you are no doubt wondering “why is land real estate such a hot investment?” There are a lot variables that can be mentioned here but the simple answer is best summed up by Mark Twain as “Buy land, they’re not making it anymore.” Compared to other investments, land can be purchased relatively cheap if you find a motivated seller. Being a limited resource and non-depreciable, it’s a fairly safe asset when looking for a solid return on a long-term investment.

invest in land

For those looking to invest in land real estate to diversify their portfolio, buy a property to retire on, or just get in on the action, there are a lot of great resources out there. Just keep in mind that when investing in land real estate, it is crucial to consult a professional with the experience and knowledge necessary to conduct these kinds of transactions. Land is a whole different animal than residential or commercial real estate and there are agents out there who dedicate themselves to being experts in this field. The REALTORS® Land Institute offers investors an easy to use search tool to find a qualified local agent called Find A Land Consultant, check it out and get started!

Jessa Friedrich, MBA, Marketing ManagerAbout the author: Jessa Friedrich, MBA, is the Marketing Manager for the REALTORS® Land Institute. Jessa has a Bachelor of Science with a dual major in Business Administration and Marketing as well as her MBA specializing in Marketing. She has been with RLI since March 2015 leading their marketing efforts.

 

Note: Information in this article should not be construed as recommendations for any course of legal, financial, or accounting action.

ALC Shadow over dirt

Why Use an Accredited Land Consultant?

When it comes time to buy or sell a property, having the best in the business representation is invaluable. Using an Accredited Land Consultant guarantees clients that they are represented by the most knowledgeable, experienced, well-connected, and trustworthy land professionals in the country.

What is in ALC?
An Accredited Land Consultant, or ALC, is a land real estate broker or agent who has completed a rigorous Land University (LANDU) Education Program through the REALTORS® Land Institute, an affiliate of the National Association of REALTORS®. All ALCs have met a high level of experience and transaction volume requirements ensuring their expertise when it comes to conducting and closing real estate deals. On top of having a proven and unparalleled level of expertise and experience, ALCs are required to adhere to the ALC Code of Conduct, which assures high ethical standards, in order to maintain their elite status as an ALC and ensure their clients best interest take priority.

Accredited Land ConsultantsExpertise
ALCs understand the value of being the expert on all matters pertaining to a client’s transaction. Land transactions, in particular, require specialized knowledge and familiarity with the industry to competently ensure the client’s best interests are met.  From understanding the various legal aspects of a transaction to applying knowledge of soil types, investment analysis, timberland valuation, recreational or agricultural land management, acquiring land for residential development, and more, ALCs are certified to have the expertise needed to represent their clients.

Experience
As the old saying goes, “there is no teacher like experience.” Which is why to become an ALC, applicants must submit a resume that demonstrates a minimum of two years of experience in land sales or brokerage or a minimum of three years of comparable real estate experience. They must also prove experience in at least five closed land transactions totaling $10,000,000, or a total of twenty-five separate land transactions.

Networking
One key to success that many clients overlook is having a broker or agent that is well connected with other brokers / agents across the country. Whether it is to tap their pool of buyers seeking to purchase a property or to gain additional insights into best practices or specialized knowledge, having a large network of other highly qualified ALCs and best in the business land brokers through the REALTORS® Land Institute is invaluable.

Ethical Integrity
Accredited Land Consultants are honorable land professionals who recognize the importance of land to life. ALCs share in the responsibility to conduct themselves with high morals following the ALC Code of Conduct and the Code of Ethics of the National Association of REALTORS®.

  1. Protect and promote the best interest of clients
  2. Display high moral and professional standards
  3. Avoid exaggeration and misrepresentation of relevant facts
  4. Treat all with honesty and respect
  5. Stay current in industry knowledge and trends
  6. Enhance the integrity and professionalism of the industry
  7. Cooperate with fellow real estate professionals
  8. Follow local, state, and national laws regarding disclosure
  9. Will not condone or participate in discriminatory practices
  10. Support, understand, and champion RLI policies

The ALC Designation gives clients and their brokers the confidence to competently buy and sell land. To find an Accredited Land Consultant, visit rliland.com/find-a-land-consultant. For more information on becoming an ALC, visit rliland.com/accredited-land-consultant-designation.

Jessa Friedrich, MBA, Marketing ManagerAbout the Author: Jessa Friedrich, MBA, is the Marketing Manager for the REALTORS® Land Institute. She has an Bachelor of Science in Business Administration and Marketing as well as her MBA in Marketing with a specialization in Social Media.

Accredited Land Consultant Pin

Promoting Your ALC Real Estate Designation

No matter the industry, separating yourself from the competition is a critical component that can’t be overlooked. We RLI members know what an Accredited Land Consultant (ALC) is, but does the public? I don’t believe they do. Isn’t our duty to educate the public? We are the elite members of the REALTORS® Land Institute (RLI) and we need to inform the public about WHO we are, not just WHAT we do.

I would like to share some ideas/thoughts that fellow ALCs have shared with us which are working well for them.

Don’t market specific properties, market yourself! Tell the public who you are, how you got to be an ALC. Let them know about the rigorous requirements you had to meet to obtain the designation and how you can use your expertise to assist a client with their current real estate needs.

Educate everyone around you. Let your colleagues, clients, friends and family know what RLI is and how this amazing group of land professionals have helped you in your career. Let clients know that you have a huge network of experts to assist you in meeting their needs. Let them know having your ALC designation, sets you apart from the other millions of real estate agents. Get them to ask themselves, why use anyone else?

Establish connections. Develop a sold group of bankers, accountants, attorneys and financial advisors that you trust. Help the client with full process of their land sale or purchase. It’s more than just buying and/or selling; it’s helping them understand each step and how it will affect them financially.

Write land articles, blogs, post videos etc. These are great ways to position yourself in the industry as the expert you are and share your knowledge and expertise. It helps build a brand with the public that you are the go to person for all their real estate needs. Be the star you are!

These are just a few things that you can do to promote your ALC designation and set yourself apart as being the one they will come to when they think about selling or buying real estate.

I will leave you with this thought. Another MN ALC gathered some data and found out these staggering facts. There are 23,565 licensed real estate agents in the state of Minnesota and of those agents, there are only 13 are ALCs–in the whole state of Minnesota! I am proud to say that I am 1 of those 13 ALCs and I need to educate the public to again get them to ask the question………WHY USE ANYONE ELSE?

Quick fact: According to a recent Nielsen study, only 33% of buyers trust what a brand says about itself; however, 92% believe what their peers say about a brand! What does that mean to you? If you are an ALC you are the best recruiting tool to motivate and promote your peers to grow and join RLI. As the old saying goes, there is strength in numbers. The more RLI members, the more networking, awareness about the ALC, and organizational growth there will be–which benefits all ALCs!

wendy forthun, ALCWendy Forthun, ALC, is an experienced broker and 1 Stop Realty’s Vice President. Wendy joined RLI in 2006 and earned her Accredited Land Consultant designation from RLI in 2013. She has successfully marketed her esteemed designation to help grow her business.

Top Land Real Estate Blogs to Follow

With easy access to the internet, staying up to date on the latest trends in the industry has never been easier. However, it is important to find credible blogs–like the RLI Blog–from which to source your information. Here are a few of our favorite land real estate blogs to follow for news, advice, and insights. If we could, we would put our RLI Blog on here, but if you’re reading this you’ve already found us–congrats, you’re off to a good start! Now, here’s our list of the top land blogs to be regularly checking:

  1. The National Land Realty Blog
    We are a fan of this blog for a few reasons. The site is laid out to make finding blogs you’re interested in easy. Visitors can choose from categories like Hunting & Fishing, For Land Professionals, Conservation, Land News, and Featured Properties; there’s even a way to browse by state. Not to mention, the content is credible, relevant and there is a wide variety of topics covered. Plus, the authors are land professionals–just like you–who are experienced in the industry and are able to give valuable insights.
  2. Mossy Oak Properties
    If you’re in the land business, you need to be reading this blog. Between advice from How to Buy Land and How to Sell Land to Land Market Information and Life on the Land, this blog covers almost every aspect of a truly passionate land professional’s life. We wouldn’t be adding this on our list if the content wasn’t both credible and relevant.
  3. Lands of America Blog
    This blog is a helpful resource for anything related to buying and selling land. Whether looking for market trends, information on hot industry topics, or just good to know information, this blog has it all when it comes to land. As a leading listing site with insights into all kinds of valuable data, these posts are jam-packed with useful information making them a must read.
  4. LandThink
    If you are active on social media, you’ve probably come across a post or two from this awesome blog page. They offer posts covering a wide range of topics from niche areas of the industry to bigger picture topics. They also offer insights gathered from survey results they’ve accumulated to give information on the latest industry topics. With a clean look, easy navigation, and great information, its easy to get lost in their sea of posts about the land real estate industry.
  5. Land Blog… Get the Dirt!
    This one is a favorite, not just because one of our own Accredited Land Consultants runs it, but because it comes from a firsthand account of on the job experiences. If you’ve ever had a client ask questions like When is the best time to sell my property?, What do I need to know about due diligence? or How do I chose the right REALTOR® to sell my land?, then you’ll love reading through these gems to see just how an expert land consultant answered.
  6. Southeastern Land Group Blog
    If you’re looking for a blog where learning takes many forms, look no further! This blog not only has valuable written content, but they also have a steady stream of videos that keep industry professionals and their clients informed. While they don’t post as frequently, the content they do publish is high quality and there is no lack of quantity in their archive to explore. You know the content is good when it is coming from experienced professionals.

Regularly checking in on the latest posts from these industry experts can help keep you informed, provide new knowledge, and even help you to answer your clients most common questions with a fresh perspective. Make the most of these blogs by commenting and starting a discussion–you never know where the conversation will take you!

Optimize Your Find A Land Consultant Profile

If you are a member of the REALTORS® Land Institute, you have a member profile that is seen by possible clients every day. The RLI Find a Land Consultant Tool was recently updated to make finding land consultants easier and faster than ever before. This is great news for you as an RLI member because this is an additional opportunity to put your best foot forward for potential clients–but only if your profile is updated! So, here’s how to optimize your profile to bring in new clients.

The Complete Package

You already know that you are a potential client’s best option for buying/selling their land. Now, you need to make sure they do too! The first step to an effective profile page is making sure all profile information–including a professional head shot image–is filled out in its entirety. Not only does this give the readers more information to make their decision upon, but it also adds credibility. It shows you care about your image and that you are making an effort to put your best foot forward for them!

Think about when you are looking to make an important decision. What do you consider that influences your choice? For most people its goes something like: How easy is it to find the information? Is the information useful? Is the information credible? Is the information appealing? and so on…

Completing your profile also has the added benefit of making you easier to find. The more information available for clients to find you by, the more likely you’ll be found. It seems common sense but most agents don’t realize how important adding information like specialties, countries served, designations, etc. is to having an optimized profile. Also, never bypass the opportunity to add a profile image. Putting a face to a name makes you more credible, trustworthy, memorable and personable–all key aspects to gaining clients!

Regular Updates

Now that you have added all the information your potential clients need to find you and make an informed decision, make sure to keep it updated. There is nothing worse than searching for something and thinking you’ve found it only to realize it wasn’t accurate. In this industry, no one has time to waste so don’t frustrate potential clients from the start. Get a new cell number? Change companies? Have a more recent head shot image? Update your profile right away! One way to keep your profile updated is to set a calendar reminder for every six months to check and update information.

That’s it. Having a complete and current profile really is that easy and won’t take more than fifteen minutes to set up. The digital age is here, if information about you and your company can’t be found online, you’re missing out! RLI members can start optimizing their profiles at any time by logging in to the website and navigating to My Member Profile. Need assistance? Contact the Institute at 800-441-5263 or rli@realtors.org