April 5, 2017 (Chicago, Ill.) – The Realtors Land Institute (RLI), “The Voice of Land,” proudly announced two new logos—one for the Realtors Land Institute and one for its elite Accredited Land Consultant Designation–as part of their brand release at the 2017 National Land Conference in Charlotte, NC, last week. The redesigned logos are just one of many initiatives to stay ahead of the curve and reinforce the organization’s strong position within the industry as “The Voice of Land.”
RLI’s CEO Aubrie Kobernus, who has been leading the new direction alongside 2017 RLI National President Brandon Rogillio, ALC, and the rest of their Board of Directors, said “The new brand is one of the many ways—and, perhaps, the most visible way—that we are reshaping our organization to enhance its stance as the essential membership organization for land professionals. As another evolution of our past logos, we hope to show how far we have come, and plan to continue growing, as one of the oldest affiliates of the National Association of REALTORS® since we began serving land real estate professionals in 1944. The new REALTORS Land Institute logo evokes the professionalism, prestige, and unwavering values of its esteemed membership.”
RLI hopes to add value for their current members as well as expand their membership by drawing in the next generation of land real estate professionals specializing in everything from farm, recreational, timber, and ranch land to transitional land used for commercial and residential development.
Since buying and selling land real estate requires specialized knowledge on behalf of the agent, RLI is also taking steps to heighten the relevancy of their courses and strengthen their state chapters, who will also be re-branding in alignment with the national organization. The goal of these efforts is to ensure their members remain the most educated and well-connected agents across the country.
About the REALTORS® Land Institute
The REALTORS Land Institute, “The Voice of Land,” continually strives to maintain its status as the acknowledged leader for all matters pertaining to the land real estate profession. RLI endeavors to remain the essential membership organization for the extraordinary real estate professionals who broker, lease, sell, develop, and manage our most precious resource: the land. The REALTORS® Land Institute, provides the expertise, camaraderie, and valuable resources that are the foundation for all land real estate professionals to become the best in the business. For more information, visit rliland.com or call 800.441.5263.