Property Marketing Tools

Let’s Make Deal$
The Let’s Make Deal$ marketing sessions help members extend their reach and make more deals! This property marketing tool is a venue for members to sign up as ‘Sellers’ with 30-seconds in the spotlight on a conference call to present a current property listing to buyers. All sessions are recorded and made available on the Institute website to extend their reach.

Member Marketing Kit
The Member Marketing Kit offers advice and worksheets on how to build business by marketing on social media, through press releases and during media interviews. It also contains a variety of online resources and tools available to land professionals wanting to enhance their marketing efforts

e-Properties Platform
The e-Properties marketing tool gives members access to share and receive current property listings with other members via a unique email platform.

The Land Connections
The Land Connections is the official listing site of the REALTORS® Land Institute and available at no cost to all members. ALCs using THE LAND CONNECTIONS listing site receive special recognition of their esteemed designation on their properties to increase traffic and help them make more deals.

Knowledge Resources

Terra Firma
The bi-annual Terra Firma Magazine is the Institute’s official publication, which all members receive at no cost. This publication features articles from industry experts, information on the latest industry trends and legislation, and more! Members may also be asked to write articles for the publication.

Government Advocacy
The Institute has a voice in DC. DC Updates are regularly provided to members on key issues and legislation impacting the land industry. The institute is dedicated to educating Washington Officials on the effects of legislation on the industry.

Institute Emails
Institute Emails include a bi-monthly e-newsletter, a monthly Land News Recap, monthly education updates, and time-sensitive government affairs bulletins.

White Papers
White Papers written by members are available free of charge to all REALTORS® Land Institute members. These papers are focused to be of particular interest and use to purveyors of the Land profession.

Annual Land Markets Survey
The Annual Land Markets Survey, conducted jointly by the REALTORS® Land Institute and the National Association of REALTORS®, contains the most up to date information in the industry gathered from land professionals across the country.