Writing property listings from scratch can eat up valuable time, especially when you're juggling multiple properties or working under tight timelines. But with AI, there’s a faster, smarter way to get listings to market. Learn a 3-step process to streamline listings. Read more

New technologies are rapidly reshaping the land industry. From surveys and valuation techniques to transactions and market analysis, every aspect of land real estate is changing thanks to the new capabilities offered by technologies like AI, Geographic Information Systems (GIS), drones, and blockchain. Read more

In today's digital age, LinkedIn has emerged as a powerful marketing tool for professionals across various industries. As a land real estate professional, LinkedIn holds immense potential to elevate your business growth and brand reputation Read more

Social media can be a fantastic tool for marketing land for sale. Sites like Facebook, Instagram, Nextdoor, and YouTube can enhance local marketing efforts and get properties in front of a larger pool of potential buyers. Here are some must-know social media tips that sellers and their agents can use to market land properties and generate more interest for a sale. Read more

Artificial Intelligence isn’t here to take your job, but it is here to make it easier. If you’d rather be in your truck, exploring the land and making deals instead of stuck at a computer doing time consuming tasks, boost your efficiency (and fun) with these five popular, easy to use AI tools. Read more

The Find a Land Consultant tool on the RLI website is an RLI member benefit designed to help land buyers, sellers, and other land professionals find the right people to do business with. Follow these 6 simple steps and you'll be on your way to creating a more powerful profile that stands out and reaches the right prospects. Read more

The world of real estate is constantly evolving, and with advancements in technology, real estate professionals are increasingly looking for innovative ways to streamline their processes and gain a competitive edge. One such technology that has gained traction in recent years is ChatGPT (Generative Pre-trained Transformer), a language model developed by OpenAI. Read more

To catch the right customer requires knowing the type of fish you're trying to catch, the lure you'll need to use to hook them, and which waters they swim in. Brand expert, Amber Erickson-Hurdle lays out 3 steps for land professionals to create a brand that attracts the right customers. Read more

Marketing a property correctly and in a timely manner is paramount to selling the property. Read more

Learn why email marketing is important, along with different types of content you should be using in your email marketing. Read more

From beginners to advanced users, there are ways to leverage social media in your business. Here are some tips. Read more

We are the elite members of the REALTORS® Land Institute (RLI) and we need to inform the public about WHO we are, not just WHAT we do. Read more

A strong social media presence can help a land agent’s business grow tremendously. Read more

Top agents who do take time to strategically plan have a more predictable business and, consequently, they operate with more clarity. Read more

When used correctly, land real estate social media marketing can be a great (and free or low cost!) way to stay connected with people in your industry and drive traffic to your business. Read more

About 90 percent of Auction Companies partner with their clients by charging upfront marketing money. Why is this not part of the traditional sales model? Read more

Branding is building brand awareness. Let's look at some of the many social media platforms and what each is best used to accomplish. Read more

While Facebook is still popular, other social media sites are gaining popularity. Learn how to make the most out of social media beyond Facebook. Read more

Facebook may still have the most active users, but other social media sites such as LinkedIn and YouTube are giving it a run for its money. Read more

The top tips on how to make sure your social media strategy fits into your overall marketing strategy and company strategic plan. Read more

What steps does RLI take each day to promote and add value to membership? You can find out all the steps we take every day here. Read more

See how to build your land agent brand of an expert on personal branding. Take your company to the next level by developing a compelling brand story! Read more

We're living in the digital age where more and more people are turning to technology for solutions. However, as new platforms and features have developed over the last few years, many organizations can't keep up with what all there is to offer. Read more