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RLI Mission Statement

The REALTORS® Land Institute (RLI) elevates the level of professionalism in the land industry by providing all land professionals the expertise and camaraderie that are the foundation for becoming the best in the business.

RLI Vision Statement

To be The Voice of Land by being the go-to place for all matters pertaining to the land real estate industry.

Meet the REALTORS® Land Institute Membership

Members of the REALTORS® Land Institute specialize in land brokerage related to all types of land, including specialty properties, including: farms, ranches, recreational, timberland, vineyards, orchards, undeveloped tracts of land, transitional and development land, subdivision and lot wholesaling, site selection and assemblage of land parcels, appraisals and land valuation, auctions, and farm and land management. In addition, membership is also open to all land professionals practicing in the industry as well as industry partners. RLI’s strong portfolio of membership benefits is designed to help members gain confidence when dealing with clients by being informed and having a strong network of fellow land professionals.

REALTORS® Land Institute Organizational Values

So what does the REALTORS® Land Institute to stand for as an organization? RLI has set organizational values that we want everyone, from our members to our industry partners, to know about so they know what can be expected when interacting with us.

  • Integrity

    We do the right thing in all situations, putting the best interest of our organization and membership above all else. We do what we say with the goal of earning trust and respect through keeping our word. Our stakeholders can be assured of RLI’s character, abilities, and viability through our actions. Together, our leadership, staff, and members create a transparent environment where trust flourishes.

  • Commitment

    We are committed to and will do whatever it takes to achieve our vision of being “The Voice of Land” for land agents and landowners. We are devoted to the land industry, those we serve, and to the stewardship of the land.

  • Excellence

    We pursue the highest standards in everything we endeavor. We aspire to consistently exceed the expectations of our membership. We provide a competitive advantage to our members by providing excellent service and resources that enhance the level of excellence our members can achieve.

  • Collaboration

    We create a competitive advantage in our members by the relationships and networking we foster. We continually work together with our members, our partners, and internally to achieve our mission and vision. We seek and value collective wisdom to create an environment that encourages camaraderie.

  • Expertise

    RLI and its members are the most knowledgeable resources in the industry on all matters pertaining to land real estate and the land market. We are committed to continuous learning and keeping up with industry trends to help us best serve our members so they can best serve their clients. We validate ourselves as “The Voice of Land” by our knowledge and expertise that we share with the industry.

  • Innovation

    We are forward thinking.  We seek new opportunities and explore new ideas to be the best at bringing value to our members and the industry. We strive to create an environment where new ideas are actively encouraged and explored. We use innovation to adapt to the changing needs of the industry and our members.