What does RLI Have In Store For 2019?

The start of a new year is a time for fresh ideas, getting motivated, and setting new goals. If your New Year’s Resolutions include growing your career, networking with other land professionals, and learning more about land, check out what the REALTORS® Land Institute has in store for 2019.

2019 National Land Conference

The biggest networking event in the land industry is right around the corner! Join hundreds of other land professionals in Albuquerque, New Mexico, on March 3-6, for four days of networking, amazing speakers, Break Out Sessions, and more!

This year’s opening keynote speaker will be Dr. Mark G. Dotzour, a real estate economist who worked as the Chief Economist of the Real Estate Center at Texas A&M University. His research has been used in The Wall Street Journal, Business Week, USA Today, and more. He will be informing attendees about how current economic conditions are impacting the land industry. You’ll also hear from expert industry speakers like Steve Apfelbaum, Amber Hurdle, John Newton, and Russell Riggs on topics such as the ecological value of your land, personal branding, the New Farm Bill, and the latest on land laws.

In addition to gaining expertise from these amazing speakers, you’ll be able to:

You can reserve your spot for NLC19 here. We hope to see you there!

Updated Classes

Our classes have been upgraded to include the most up-to-date information and the latest industry best practices. In addition, our new VILT (Virtual Instructor Led Training) courses foster engagement with and hands-on participation in the course content as well as networking with fellow participants. We are still rolling out these new classes, so if you don’t see a class you’d like to take, check back later in the year on our  , and we’ll most likely have it scheduled.

LANDU Education Week

LANDU Education Week is an amazing opportunity to finish all six required courses for the Education Requirement towards earning the Accredited Land Consultant Designation in one week.  This year’s LANDU Education Week will take place in Denver, CO, from June 2-11. We sold out quickly last year, so be sure to register early! We’re still polishing the final details, but will be opening registration in early April.

Great New Webinars

Want to dive deeper into the Land Market Survey? We have two free webinars coming up that go into the nuts and bolts of the survey’s results. Scholastica (Gay) Cororaton, a research economist at the National Association of REALTORS®, will lead the Digging Into the Land Survey: Top Market Trends webinar on January 23. Then, Jay Wittistock will take a closer look at land surveys in general with The Dirt on Land Surveys on April 10.

Didn’t get to watch a webinar live? No problem! You can watch recordings of them here.

With all these great events, classes, and webinars coming up, 2019 is shaping up to be an exciting year for the REALTORS® Land Institute. We hope it is for you, too!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

Dealing with Holiday Stress As A Land Agent

The holidays are a stressful time for everyone, but especially for land agents. Many clients have a tight deadline to get deals closed before tax season or before the end of the year. With tensions running high and a seemingly endless to-do list, it can be easy to give in to the stress of the holidays. However, there are a few things you can do to deal with holiday stress.

Communicate

Strong communication is always key in the land industry. With so much happening around the holidays, one of the best ways to reduce stress is clear and constant communication to make sure all projects are headed in the right direction.

“As always communication is key, staying in contact with everyone involved in a transaction especially during this busy time of the year can make for a less stressful transaction,” said Calvin Perryman, ALC, with Great Southern Land.

Know Your Calendar and Everyone Else’s

It can be hard enough to keep track of what’s going on in your life, let alone everyone else’s. Keeping your calendar updated with the schedule of those you work with and for is the best way to make sure you don’t miss an all-important meeting or double book yourself.

“When closing a land deal around the holidays it is always best to make sure everyone is on the same page with their schedules,” said Perryman. “Make sure everyone knows when the parties will be out of town, when the attorneys’ offices will closed, and let everyone know your holiday schedule as well.”

 

Turn Your Ride Into Fun

Long car rides can drain you of your energy. To make them more enjoyable, try listening to some great land podcasts to learn on the go. Let’s Talk Land by Lou Jewel, ALC, features great guests and explores a wide variety of topics. Another great land podcast is The Land Show, co-hosted by Jonathan Goode, ALC.

Make Health A Priority

While trying to juggle everything else, people tend to think their health is the first thing they can let slide. Actually, a lack of sleep and poor diet lead to weaker concentration, poor memory, and can cause your stress levels to skyrocket. Be sure to use plenty of hand sanitizer, eat leafy greens, and squeeze in at least six to seven hours of sleep whenever you can. We know that a good night’s sleep can be rarer than spotting Santa Claus around Christmas, but sleep is always a good investment, especially around the holidays!

 

While trying to juggle work, family, friends, and everything else that comes along with Christmas, you can be left feeling exhausted and miserable at what is supposed to be the most wonderful time of the year. We hope these tips help you get organized and healthy for the upcoming holidays.

Is your New Year’s Resolution to learn more about land? Once the holiday stress settles, be sure to check out our upcoming LANDU Education courses.

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

 

Tips From Land Experts on Closing Year-End Deals

With stress running high and people busier than ever, closing deals in December can be difficult. To find out how some agents flourish during the holidays, we reached out to some of our elite Accredited Land Consultants to find out their top tips for closing land deals in December.

Be Where The Buyers Are

Did you know that 78% of people do their holiday shopping online? Every year, more and more people go online to make purchases. With such an increase in screen time, sharing your properties on social media and in targeted ads is a great way to get your properties in front of potential buyers this time of year.

“The holidays are one of the better times to market your properties as families get together, shop on their phones, and flip back and forth on Facebook,” said Drew Ary, ALC, with Ary Land & Home/ Keller Williams Advantage. “In fact, 78% of people do most of their holiday shopping online and 54% of purchases will come from smart phones and tablets. Share your property listings and do some live videos about purchasing the ultimate Christmas present! Tell them to plan for tax season and use that extra money to make the most memorable investment there is to make!”

Communicate

Communication is always important in the land industry, but it is especially important around the holidays. As the calendar fills up, you run the risk of double booking a showing, client meeting, or other events. Clear communication is important with your staff, clients, and friends and family.

“Elevated communication is key. Each day matters when it comes to deadlines, so putting together a closing schedule early and keeping everyone in the loop at each step is essential,” said Kenny Schum, ALC, from Murray Wise Associates, LLC. “Make sure you know each stakeholders holiday travel schedules and business hours early and plan accordingly.”

Know Why They Buy (Or Sell)

While the popular misconception is that December is the slowest month for real estate sales, the looming tax season and the natural desire to get things done before the end of the year creates a whole new client base. Knowing who and why people buy will help you in closing land deals in December.

“Year end is busy for real estate brokers, buyers, sellers, and investors because it is a natural deadline for decisions,” said Ben Crosby, ALC, from Crosby & Associates, Inc. “Taxes are a major reason for these decisions. Buyers either want a purchase on their books before year end or after the new year. Sellers make the same decisions based on their best tax strategy.”

Be Prepared

Knowing that this time of year is hectic can actually be your secret weapon. Use the months beforehand to plan, schedule meetings, and layout what needs to be done before the holiday mayhem hits.

“Scheduling closings during the holiday season can be tricky,” said Phil McGinnis, ALC, of McGinnis Commercial Real Estate Co.  “I prepare all year to be able to call in favors at holiday time to get my closings fit in. Lawyers, paralegals, and the whole team of surveyors and appraisers usually don’t mind helping out if they have been helped out throughout the year.

De-Stress

Holidays have a way of packing on the stress. Working around the clock while trying to juggle all your other Christmas activities can drain even the toughest agent quickly. Make sure to take some time for yourself.

The holidays can be a tough time to close deals. However, with the right mindset, preparedness, and open communication with those in your office and in your life, closing land deals in December will be a breeze!

Don’t have your Accredited Land Consultant designation yet? Learn about the requirements for this prestigious designation here!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

November 2018 Land Sales Summary

Based on data shared through the Lands of America Comparable Sales Program, there were 162 properties listed as sold by REALTORS© Land Institute Members in November 2018, an increase of 6 percent over the previous month. This represents approximately $90 million and 21,000 acres of land and rural real estate sold across 131 U.S. counties and 25 states. November 2018 sales activity by REALTORS© Land Institute members participating in the program decreased by 14 percent compared to sales volume from the same period in 2017.

Pat Karst with Wabash, Indiana-based Halderman Real Estate Services & Halderman Farm Management and Travis Hamele with Portage, Wisconsin-based United Country – Hamele Auction & Realty jointly recorded the most individual sales during the month.

Listed as sold on November 12, John Pearson with Pearson Real Estate Company, Inc. registered the month’s largest sale by overall size. The 6,442-acre Flying T Ranch (East Unit) is located in northeastern Wyoming’s Campbell County. The ranch includes about 12 miles of the Belle Fourche River, with most of the river flowing past the ranch headquarters and through the east pastures of the ranch. Of its total acreage, 4,641 acres are deeded, with the remainder held under State and BLM land leases.

The LandGuys’ Scott Whittington, ALC, notched the most expensive sale with the November 1 purchase of the Atherton Grain Facility in Illinois’ Bureau County. The silo is licensed to store up 4.5 million bushels and includes 20 grain-storage tanks. According to U.S. Census Bureau data, Bureau County ranks seventh in the state for the size of its overall ag economy, with corn grown for grain and soybeans being the county’s biggest crops. __________________________________________________________________________________

The Lands of America Comparable Sales Program includes almost 260,000 individual sales records dating back to March 2000. The program was put together to offer one centralized, nationwide location to assist in valuating properties. Sales information is shared on a voluntary basis by individual program participants. Please click here to learn more about participating in the Lands of America Comparable Sales Program.

Land and Congress: Just The Facts

It seems like the more news there is, the harder it is to find out the facts. Important news about land legislative issues, such as tariffs and WOTUS, can get lost in a sea of opinion pieces. Let’s take a look at the simple facts surrounding five of the most pressing issues in the land industry.

Waters of the United States (WOTUS) rule

WOTUS is one of the most controversial land legislative issues in the land industry. This law was written to clarify water resource management but sparked a debate about property rights.

“Many (wetlands) are already covered under the Clean Water Act,” said Russell Riggs, RLI’s Government Affairs Liaison for  the National Association Of REALTORS® (NAR) and Senior Regulatory Representative for NAR, in an interview with REALTOR® magazine. “This expands it beyond navigable waterways to little streams, ditches, and isolated wetlands that were never really intended to be covered by the Clean Water Act. WOTUS would sweep in thousands of smaller water bodies under the authority of the Environmental Protection Agency and now you’re talking about all kinds of different permitting, regulatory burdens, as well as infringements of property rights.”

Many land organizations, including RLI, opposed the rule and have been avid advocates for its repeal and reform. In response to the land industry, the Trump Administration put the rule under review. At time of publication, WOTUS has been revived in 26 states.

Russell Riggs will be speaking on key land legislative issues at the 2019 National Land Conference in Albuquerque, NM, giving an update on the latest legislation affecting the land real estate industry.

Farm Bill

On September 30th, 2018, the 2014 Farm Bill expired. The Farm Bill expired because Congress couldn’t reach an agreement on the many influential land legislative issues that this bill governs, such as:

This bill covers dozens of incredibly important and complex land legislative issues. Changes made to this bill will impact every corner of the land industry. Landowners, investors, and consumers will all be impacted. It’s important that your representatives in D.C. hear what you have to say about the Farm Bill. RLI has a strong voice in D.C., thanks to our member-driven Government Affairs Committee and by keeping members informed on the latest land laws in blog posts, social media, and D.C. Updates.

Tariffs

Tariffs are a tax a country puts on a product made abroad. The intention is to motivate Americans to buy local products at a cheaper price. At the time of publication, there is a ten percent tariff adding up to $200 billion on Chinese imports. President Trump is expected to raise tariffs in the future.

In retaliation, China imposed tariffs on American products, including soybeans, pork, milk, fruit, and many other crops. Soybeans, in particular, have struggled. The Chinese tariffs have driven soybeans prices down and some soybean farmers are struggling to pay the bills.

“Farmers see that pain right now,” said American Soybean Association CEO Ryan Findlay in an interview on CNBC. “You have to have the prices to pay the bill — and the prices aren’t there right now.”

During a record production year, many farmers are storing soybeans in the hopes that the trade war will soon end.  The long-term impacts, good or bad, are unknown right now.

Bailout

To help ease the economic stress of the ongoing tariff war, the USDA authorized a $12 billion bailout plan for farmers.

Farmers who met the criteria would receive incremental payments from USDA programs. The first $6 billion was distributed in late August. Additionally, the USDA’s Agricultural Marketing Service (AMS) set up the Food Purchase and Distribution program to buy $1.2 billion in American goods that were impacted by the tariffs.

Endangered Species Act

In an 8-0 vote, the Supreme Court ruled to limit which habitats can be protected under the Endangered Species Act. The central point of the debate was if lands where endangered species weren’t currently living, but might one day, protected under the law.

“Only the ‘habitat’ of the endangered species is eligible for designation as critical habitat,” the chief justice said highlighting how the scope of the law as written now is limited. “Even if an area otherwise meets the statutory definition of unoccupied critical habitat because the secretary finds the area essential for the conservation of the species, [the law] does not authorize the secretary to designate the area as critical habitat unless it is also habitat for the species.”

Staying up to date on land news is tricky, especially when so many key land legislative issues are always being updated or debated. We hope this article offered a no-nonsense look at the current state of several pressing land laws. If you’d like to get more involved with the Advocacy side of RLI, consider applying for our Governmental Affairs Committee and make sure to check back regularly to our DC Updates page for the latest news about the latest legislative issues affecting the land industry. Remember – your voice deserves to be heard in Congress!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

Top Five Land Podcasts

Between filling out endless paperwork, driving between properties, and finishing continuing education hours, how is the average land agent supposed to keep up with the latest in the land industry? There are a lot of great ways to stay in-the-know, such as following land experts on social media to reading land blogs like ours. However, the most convenient way to learn about land is increasingly becoming podcasts. You can listen to them anywhere, and most of them are free! To help you sort through the hundreds of land podcasts, we’ve picked our top five favorite podcasts for land agents.

Let’s Talk Land with Lou Jewel, ALC

Best For: All Things Land

 

The question isn’t what topics are covered in Let’s Talk Land — it’s what topics aren’t covered? Lou Jewel, ALC features a new guest every week to talk about everything from land values to evaluating soil to land laws. As a LANDU instructor, an  ) and the author of An Insider’s Guide to Land Investment, Jewel brings decades of experience to the table. Each guest brings a unique insight to the podcast, making each episode distinct.

Highlights:

  • Investing in Land with Tom Martinez, Investor
  • What’s My Land Worth? With Ron Loftis Realtor MAI Appraiser
  • Curtis Seltzer Author Books on Land

Listen to Let’s Talk Land here.

Successful Farming podcast

Best For: Anyone Who Buys Or Owns Farmland

This podcast focuses on the day-to-day logistics of buying and owning farmland. Host Jodi Henke takes an in-depth look at topics such as seed treatments, soil health, and harvest safety. In between informative discussions, Henke chats with guests about topical issues such as women in farming. The Successful Farming Podcast is the perfect balance between educational and fun.

Highlights:

  • Anatomy of a Seed Treatment
  • Fall Soil Health Practices
  • Disease and Insect Challenges

Listen to the Successful Farming Podcast here.

The Commercial Real Estate Show (Land/Development Sector)

Best For: Commercial Land Agents

Do you sell commercial land? This is the podcast for you. Host Michael Bull, CCIM, is always on top of breaking land news and laws. He and his guests chat about the role of appraisals, highest and best use for land, and economic updates. On the podcast’s website, you can choose from twelve different ‘sectors’ (themed podcasts on topics such as restaurants or multi-family units), but the Land and Development sector has the most relevant information for land experts.

Highlights:

  • Roles of Appraisals in Commercial Real Estate via Appraisal Institute
  • Highest and Best Use for Land and Development via Metero Forecasting Models
  • Forestry, Timber, and Land Investing via Columbia Timber Co.

Listen to The Commercial Real Estate Show here.

AgriTalk

Best For: Agents Interested In Land Laws

When it comes to farmland market information, AgriTalk is the place to go. They talk about exports, trade, wheat prices, and more. The hosts break down complicated topics such as the ongoing tariff war and make them easy to understand. Not only is the podcast educational, the hosts are also a ton of fun to listen to. They make you feel like you are hanging out with your friends and chatting about land.

Listen to AgriTalk here.

The Land Show

Best For: Southeast Agents

While this show focuses primarily on issues facing landowners and buyers in the Southeast, this podcast tackles topics that everyone in the land business should be aware of. Co-hosted by RLI Member Jonathan Goode, ALC, this podcast gives listeners an inside scoop about forestry, wildlife, leasing, land values, and more.

Listen to The Land Show here.

Podcasts are a great way to learn more about land on the go. These five are just a few examples of what podcasts have to offer land agents. There are hundreds of amazing land podcasts out there — so get ready to crank up the volume and make your next long drive even more productive!

Looking for more land education? Check out the RLI’s for a wide range of designed to help land real estate professionals increase their expertise and grow their business.

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

Upgrade Your Land Listings

There’s nothing more frustrating than having an incredible land real estate property and watching it just sit on the market. To figure out the secret to creating a listing that will get attention, we looked at the listings of successful ALCs to figure out what made those listings stand out from the crowd.

1. Put The Important Stuff First

In the age of social media, people’s attention spans are shorter than ever. Many listings only get a few seconds to make an impression. Make sure to put the most important information at the very front of your listing so that it catches the buyer’s eye.

2. Have A Checklist

Recently, a broker we knew contacted us because he’d found the perfect property. It had the acreage, price range, and structures he’d been looking for.

There was only one problem.

The listing didn’t include the location or any contact information.

Even the most experienced brokers can sometimes forget to add important information to their listings. Having a checklist can prevent these slips from happening. As a general rule, be sure to include:

  • Land type
  • Acreage
  • Price
  • Property features/type
  • Water availability and utilities
  • Location
  • Contact information

3. Get Social

There are lots of great and free tools to monitor which of your social media channels gets the most engagement. Each social media platform has a different target audience and finding out where your buyers are can be a huge time saver. Instead of spreading yourself thin, figure out which platforms work the best for you and focus your energy on that. Be careful though, you should only be doing about 20% selling on social and 80% providing educational, informative, and entertaining content, or you’ll scare aware your audience and there will be no one left to see those listings.

4. The Perfect Length

Similar to our first point, people don’t have a long attention span. If a description goes on and on (and on and on and… you get the point), people might lose interest. On the flip side, you don’t want a description to be so short that you cut out vital information.

There is no one “perfect length”, but looking at successful listings on The Land Connections, we found anywhere between eight to fifteen sentences was a length where you could fit in all the necessary information without going on too much. This listing from Bob Regester, ALC is a great example.

Slash J Slash Ranch at Lake Granby

Grand County| 920 Acres| $9,900,000| Granby CO

Slash J Slash at Lake Granby Huge Price Reduction Was $10,900,000 Now $9,900,000.
This exceptionally beautiful and rare 920-acre historic ranch is located in the resort community of Grand Lake. If you have been searching for the quintessential family legacy ranch, “Slash J Slash” ticks all the boxes. Multiple living quarters for friends and family located at the headquarters. Currently equipped for an equestrian and cattle operations with numerous outbuildings and a hay barn. There are several building sites hidden in the aspen and pine groves that offer spectacular snow-cap and lake views. Senior water rights are included with the ranch and add significant value for development potential. Elk, Moose, deer and antelope call this spread home.

This listing gives you all the information you need about the property: the price, the acreage, water rights, local wildlife, location, and more. This listing also comes with a property map and plenty of photos of the land.

Here’s another great example from Bart Miller, ALC. While it is shorter, the listing still contains all the information you need.

Golden West Equestrian Center

Jefferson County| 5 Acres| $1,995,000| Golden CO

The 4.88 acres of Golden West Equestrian Center is a profitable & well-established boarding, riding & training center. The facility maintains approximately 90 percent plus occupancy. The center boasts a 90 x 160 indoor arena, a 160 x 220 outdoor arena and a barn that contains 25 indoor stalls (16 with runs). In addition, there are 52 outdoor pens with shelters, two round pens (50 and 60), numerous turnouts, hydroponic fodder system, clubhouse and trailer parking. There is also an on-site veterinary clinic. An added bonus is a 164-acre open space park, available for riding, just across the road from the center.

5. Great Photos

You already know that great photos are a must. While many people focus on the quality of the photos, they sometimes forget to include pictures of things buyers would want to see. Here are some photo ideas to keep in mind for your next listing:

  • Pictures of structures of the land
  • Long distance shots
  • Pictures of water sources on the property
  • Video or drone tours of the property
  • 360 virtual tours
  • Pictures of unique aspects of the land (vineyards, bee boxes, etc.)

There’s no one perfect way to do a listing. Some people like to bullet point the factors of their property while others like a more structured layout. No matter how you like to create your unique listings, we hope this article can help make your listings more appealing.

if you want even more tips on how to create a winning listing, check out this post by our partners at Lands of America on maximizing your listings.

For more posts that help land experts take their career to the next level, check The Voices of Land Blog.

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

 

October 2018 Land Sales Summary

Based on data shared through the Lands of America Comparable Sales Program, there were 153 properties listed as sold by REALTORS© Land Institute Members in October 2018. This represents approximately $84 million and 23,000 acres of land and rural real estate sold across 114 U.S. counties and 21 states. October 2018 sales activity by REALTORS© Land Institute Members participating in the program decreased by 5 percent over the previous month and 19 percent compared to sales volume from the same period in 2017.

The Land Guys’ Scott Whittington recorded the most individual sales during the month, followed by Raborn Taylor III, Pat Karst, and the team at United Country Real Estate and Auction.

Listed as sold on October 1, Dave Banzhaf, broker/owner of Englewood, Colorado-based Beacon Mountain Farm & Ranch, registered the month’s biggest land deal with his sale of 7,000-acre Reyher Farm. The farm, straddling portions of Bent and Prowess counties in southeast Colorado’s agricultural belt, is set up for cattle grazing, alfalfa pellet production and farming of crops including corn. The well-irrigated acreage includes a cattle-feeding facility with a 22,000-head capacity plus alfalfa pellet mill capable of producing six tons of pellets per hour.

The month’s biggest sale by value was that of Hidden Lakes Farm in northwestern Illinois. Offered through the Land Guys’ Scott Whittington, the sprawling tract features a mix of hardwood timber, thick regrowth, and brushy cover, and beautiful, grassy upland habitat. It also includes some 150 acres of lakes and ponds stocked with a variety of popular fish species.

__________________________________________________________________________________

The Lands of America Comparable Sales Program includes almost 260,000 individual sales records dating back to March 2000. The program was put together to offer one centralized, nationwide location to assist in valuating properties. Sales information is shared on a voluntary basis by individual program participants. Please click here to learn more about participating in the Lands of America Comparable Sales Program.

RLI Members Benefit From Increased Exposure

With so many business buzzwords flying around, it can be hard to pin down what associations are doing day-to-day to best serve you – the members. Here at RLI National, we want to give an inside look into what we’re doing to promote our ALCs and RLI Members.

If you had a peek at the RLI 2017-2020 Strategic Plan Update, you probably noticed most of the points revolve around increasing awareness of our members and adding value to membership. At first glance, “awareness” and “adding value” can seem like two more buzzwords, but each priority is broken down into a series of steps that are currently in motion.

One of the ways we added value to membership was by creating the RLI APEX Awards Program. Sponsored by The Land Report, this awards program was designed to recognize the industry’s top national producers– truly the crème de la crème. The APEX Awards Program caught the attention of the media, getting coverage everywhere from the Business Insider to the Chicago Tribune and Market Watch. All the media attention got free publicity for all our applicants and their companies. Applicants that attended the APEX Awards Ceremony at our 2018 National Land Conference were even featured on a billboard in Times Square!

Another way we are creating awareness of RLI, is by having ads in every major industry publication and digital ads on all their websites, including:

These ads help us stay top of mind for people in every sector of the land industry. The RLI Brand is omnipresent in print and in person. in 2018, so far we‘ve had booths promoting RLI at the CCIM Conference, NAR REALTORS® Conference & Expo, and NAFB (National Association of Farm Broadcasting) Conference to help us maintain a strong voice in the land industry and spread awareness of our organization and designation. We are also working closely with NAR State and Local associations to help create awareness about RLI.

Our promotions resulted in an incredible 814% (yes, you read that right!) increase in people using the Find a Land Consultant search tool! This jump in Find a Land Consultant use means that land buyers and sellers are turning to REALTORS® Land Institute to find a land expert for their transaction – to find you, the RLI Member! In addition, with the help of Facebook ads, bringing on top-notch industry keynote speakers, and growing the number of partners in the exhibit hall by 60%, we’ve seen a 44% increase in attendees to 2018’s National Land Conference!

With more industry partners, we’re able to invest more into promoting our members and can offer more discounts to help members grow their businesses and close more deals.  For example, we also have formed partnerships to get our members great discounts and services as part of our Member Advantage Program (MAP).

 

RLI also created my role as Membership & Communications Specialist to assist with content generation, in addition to assisting members, to increase the quantity of posts we are able to put out. This has allowed us to now create valuable content for both land real estate agents like our members as well as content valuable to landowners. And even the content for landowners benefits you, the member, because you are able to share these pieces from our YOUR Land Blog to position yourself as the expert in your market by providing relevant, valuable content to your clients and potential clients. Our blog posts (like the one you are reading right now) keep our members in the know and to cement our role as The Voice of Land by showcasing timely, relevant content that is valuable to both land agents and landowners.

We’ve already had incredible results! RLI had a record number of partners for NLC, a 60% increase in industry partners that offer services to land professionals, and, for the first time in recent RLI history, sold out LANDU Education Week with record attendance.

We only listed a fraction of the steps that we’re taking to better serve our members (we’d need a lot more room to cover all that! You can read our full 2017-2020 Strategic Plan here). We always want to keep members updated on what we are doing so that we can work together to be The Voice of Land.

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

Put the Power of the RLI or ALC Brand Behind Your Name

Being a part of REALTORS® Land Institute comes with a lot of benefits that you probably already use: amazing networking opportunities, deep discounts, and our property marketing tools The Land Connections and e-Properties. But there is one benefit that isn’t as obvious: the power of the RLI or ALC brand. In this article, we’re going to explore how you can put the power of the RLI or ALC brand behind your name.

How can you, the RLI Member or ALC, make the most of our brand power? We asked Terri Jensen, ALC, a land broker with National Land Realty and 2015 Past President of RLI, what the ALC Designation means to her. Of 18,000+ REALTORS® in Minnesota, Terri is one of only 14 to have earned the elite ALC Designation, so we knew she’d be a good person to ask. Here’s what she said having the RLI and ALC brands means to her:

  • “Provided the education, experience, and expertise needed to better assist my clients
  • Continued education on hot topics to stay current in the marketplace
  • Ability to lobby for legislation on behalf of landowners, as well as real estate practitioners
  • Always having someone to call on with a question
  • The ability to better market my services given the very small number of ALCs in my state vs. the total number of REALTORS®
  • Networking and a sense of family with those who know land
  • The opportunity to participate in, and be part of an organization that strives to be The Voice of Land and make its members the best in the business!”

So, what can you do to make the most out of your ALC and RLI Membership? Here are five ways:

1. Use The Logo

Use the RLI Member or ALC Logos* on all your property listings, business cards, email footers, and other marketing materials. You can even visit the RLI or ALC Logo Brand Shops (access them from your RLI Member profile page) to order clothes, office supplies and more branded with our logos! Plus, RLI Chapter Members can take advantage of using the new RLI Chapter Member Logo if you’re an active member of an RLI Chapter. The more you promote the ALC logo and RLI Member Logo, the more brand recognition there will be in the industry – which means the more valuable holding the designation or being a member becomes for you!

Need marketing materials? We’ve got you covered. You can order ALC Brochures online, and we also have press release templates for new ALCs and RLI members in our Member Resources page.

2. Keep Your Find a Land Consultant profile Up To Date

With the boom in use, you’ll want to make sure your most current information is on your FALC profile. This includes your specialties, contact information, where you are licensed, a headshot, and more. Check out our article Top Six Find A Land Consultant Profiles article for tips on how to improve yours.

3. Continuing Education

There’s always something new to learn, and sometimes it costs nothing! ALCs and RLI Members get discounted member rates on classes and even get a few free webinars each year.

Now is the perfect time to check out our course schedule, since we just finished up an education update to make the courses even better. The content in all of our classes has been updated to provide you with the most relevant industry trends and best practices. The format of the classes has also been updated to enhance engagement with both the content and other students. You can view all of our upcoming classes here.

4. Attend the Annual National Land Conference (NLC)

This is a great event to see and be seen. RLI Members and ALCs get discounted member rate registrations. Plus, you can be sure to get an even deeper discount on the networking event of the year with early bird registration rates by registering before December. And if you are a new member of RLI that has a join date after January 1, 2018 you’ll automatically get an additional 25% off registration. How does attending NLC help your brand?

“Anything you do to develop yourself professionally is an opportunity for you to demonstrate to landowners, lenders, attorneys and others with whom we all share the agribusiness space, that you embrace the notion of lifelong learning within your craft,” says Allison Worrell of Worrell Land Services, LLC.

5. Keep Us In The Loop!

We love promoting members who have won an award or gotten an article published. Contact us at rli@realtors.org so we can extend the reach of your industry success.

Now that you know how to make the most out of your RLI Membership and ALC, are you curious as to how RLI promotes its members? Tune in next week for a look into what we do every day to promote our amazing members!

*Reminder: RLI Members and ALCs – please be sure to use the logo in accordance with the RLI Visual Standards Manual.

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.