Turning Your Land Into Multiple Sources of Cash Income

Hey Land Owners, What Have You Been Waiting For? Turning Your Land Into Multiple Sources of Cash Income is Easier Than you Think!

We live in the age of AirBnB and VRBO mania. Residential owners across the globe are taking advantage of the need for residential renting opportunities. They post their properties on listing websites like AirBnB or VRBO, and quickly turn their residential properties into piles of instant cash income. Guess what? Land owners can do this too! There is an enormous demand for private land use of various types, in which users are willing to pay. It’s time for landowners to get in on the money making action too.

The demand for private land use across our great nation is nearly immeasurable. Simply put, an exponentially enormous portion of the population has the desire or need to use private land for various purposes. As an example, in addition to being President and CEO of LandLeaseExchange.com, I am also Vice President of Maury L. Carter & Associates, Inc., a land investment and brokerage firm based in Orlando, FL. Our firm and our investors have owned hundreds of thousands of acres over a 50+/- year time frame. We currently have a portfolio of 12,000 acres.

Every year we get hundreds, if not thousands of unsolicited phone calls and email inquiries on the 12,000 acres in our portfolio. These inquiries are from individuals or companies searching for property to lease or rent. Again, it is important that landowners understand just how much demand there is for the leasing and use of land. We DO NOT market our properties for lease, yet we receive all of these unsolicited inquiries from users who are ready, willing, and able to lease a property.

Most of the land in our portfolio that we lease is conducive for production agricultural farming, cattle leases, citrus leases, timber leases, and hunting leases. These are fairly standard land leasing categories, yet they are just the “tip of the iceberg” when it comes to the possibilities available to landowners and how they can turn their land assets into cash revenue. The land leasing market has been identified as an extremely under-served marketplace. What am I saying? There are tens of millions of people in the U.S. that have a need for land, yet there isn’t even a small fraction of land available to them to do so. Enter the private landowner.

On the LandLeaseExchange.com side of things, I have many landowners say to me “John, all I have is (enter amount of land) acres, and there really isn’t much I can do with it to make money.” Really? I beg to differ. Each parcel of land is different and offers its own uses based upon its characteristics. Landowners don’t really need to get too creative, actually. They simply need to take advantage of the land they already own and provide leasing opportunities to users that are conducive to the characteristics of the land owned.

As land owners, we have to think outside of the box. We have opportunities that we take for granted, available to us RIGHT NOW on the land we own, that others are willing to pay to for to experience.

Here is a list of examples I have compiled. Remember, you can lease your entire property, or just a portion. For one use, or for many uses. No property is too big, or too small to turn into cash income.

Agricultural Opportunities

  • Do you have land that you aren’t currently using that could be leased for agricultural purposes? Whatever agricultural use your land is conducive for, the likelihood of someone wanting to use it for commercial agricultural purposes is high. Our website offers listing categories on anything from citrus to peaches to tomatoes to more traditional commodities like soy beans, corn and cotton.

Recreational Opportunities

  • Birdwatching, camping, equestrian, fishing, hiking, hunting, mountain bike trail riding, RV/Motor Home/Camper, Shooting, Off-Road Trail Riding/ATV/Motorcross, Waterfront properties, and more. Recreational use is one of the most desired uses for land right now.

Special Event/Corporate Retreats/Religious Retreats

  • Do you have an old barn you could clean up, hang some lights and rent for weddings or parties? Brides and grooms and party hosts want to create something different and unique while hosting their parties.
  • Corporate retreats – Does your land have activities available? Skeet shooting, hunting opportunities, adequate lodging amenities, meeting areas, etc.? Turn it into a corporate retreat and charge companies to use your property.
    Cabins, Rural Residences, Estates:
  • People want to have a getaway weekend or an experience on a farm, ranch or property outside of the city. Provide the opportunity to them by leasing out cabins, rural residences or estate properties.

Agri-Tourism Sites

  • Now, more than ever, people want the opportunity to get on land, see where their food is coming from, visit the farm and experience something outdoors and have a good time. What type of agritourism can you provide? U-Picks, corn mazes, pumpkin patches, vineyards, petting zoos, Christmas Tree U-Cut, etc.

Communications and Energy

  • Do you have a site that would be perfect for a cell phone tower?
  • Are you located near high tension power lines and you think your property would be good for a solar panel project?
  • What about a road, and your property would be good to lease to a billboard company?

All of the above are ideas on how to turn your land into cash revenue. As a landowner, what are you waiting for? Additional cash income is only a few clicks away!

 

About the Author: John Evans is a 2008 graduate of the University of Mississippi with a degree in real estate finance. A seventh-generation Floridian, he lives in Winter Park, FL, with wife Ann and son Jack, 1. He is Vice President of Maury L. Carter & Associates, Inc and founder, CEO and President of Land Lease Exchange, LLC. which is an online marketing tool that connects landowners to land users.

 

Land Lease Exchange Logo

new home residential land real estate

An Increase in Demand for Residential Land Real Estate

“Under All Is The Land,” starts the National Association of REALTORS® Code of Ethics. Whether a property is residential, commercial, or of a more rural variety, it all starts from the ground up—literally. With almost all properties needing land on some level, it’s no wonder the demand for residential land real estate continues to grow. As John D. Rockefeller once said “The major fortunes in America have been made in land,” and any land agent would agree that land real estate makes one of the best investments for that reason.

Let’s take a closer look at all the buzz about an increase in demand for residential land real estate. REALTOR® Magazine recently released a piece called “Best Year For New Construction In A Decade?” The article focuses on HousingWire’s prediction that “growing buyer demands will likely spark home builders to construct [more] homes this year than in the last decade.” In addition, the REALTORS® Land Institute released their annual Land Market Survey for 2017 which shows that 25 percent of all closed land transactions over the past year were for residential use. The survey also shows a 5 percent increase in total dollar volume of closed residential land transactions compared to the previous year, meaning the number of residential land transactions are up from the previous year.

residential land real estateEven those in the field are seeing it all firsthand. For example, in the article “The Evolution of Residential Land Sales in the Northeast,” recently published in RLI’s Summer 2017 Terra Firma magazine, expert Accredited Land Consultant Michael Durkin observed “Land prices [in the Northeast] are escalating higher and higher almost to the point of spiraling out of control.” As the demand for land continues to rise, it only makes sense that the prices of land will follow in the affected areas. In fact, RLI’s Land Market Survey showed a 2 percent average increase in residential land prices over the previous year and majority of respondents expect prices to continue increasing over the coming year.

So where are the strongest markets for residential land real estate transactions? The REALTOR® Magazine article points out that “The Midwest and Northeast will likely see the most uptick in new-home construction.” This prediction falls in line with RLI’s Land Market Survey results which show the Northeast leading in residential land sales. Survey participants also expect a three percent increase in residential land sales for the coming year; so, the future is looking bright as well!

All this information may lead one to question, why is there suddenly an increasing number of residential land real estate transactions? Lawrence Yun, the National Association of REALTORS®’ chief economist, explained in the REALTOR® Magazine article that “the increase in new housing would be a much needed relief to the overall housing market” which is currently facing a housing shortage.

Looking at NAR’s “2017 Home Buyer and Seller Generational Trends Report,” Millennials and Gen Yers make up 34 percent of home buyers and are currently driving an increased demand for affordable housing. On the other hand, Baby Boomers are the second largest group of home buyers making up 30 percent of recent buyers. The report also shows that overall 14 percent of buyers opted for a new home versus a previously occupied one, an increase over the previous year adding to the demand for residential land real estate.

In the end one thing is for certain, as the demand for more housing continues to grow, it only follows that the demand for more land will track up with it as will land values.

The annual REALTORS® Land Institute and NAR Research Land Markets Survey is a tool for land real estate professionals, owners, and investors across all sectors of the business to use for bench-marking and as an informational resource when conducting business. View the full survey here. Read more on this topic from REALTOR® Mag in their follow-up piece on this post “The Demand for Land Widens.”

Jessa Friedrich, Marketing Manager, REALTORS Land InstituteAbout the author: Jessa Friedrich, MBA, is the Marketing Manager for the REALTORS® Land Institute. Jessa has a Bachelor of Science with a dual major in Business Administration and Marketing as well as a Masters of Business Administration in Marketing with a specialization in Social Media. She has been with RLI in the land real estate industry for two and a half years and manages all matters pertaining to marketing and communications for the organization. In her role, she is dedicated to promoting and enhancing the valuable benefits of an RLI membership to the land real estate industry and ensuring RLI continues to be “The Voice of Land.”

Be An Intentional Real Estate Networker

It happens to all of us!  We attend a conference and we are pumped to network — fully armed with a new box of business cards, excited about the all the like-minded business leaders we are about to meet.  We meet energetic people who are passionate about land transactions, and start to collect brilliant ideas – and business cards – to bring home like souvenirs.  Let’s be real, we are so blown away by the talented associates we meet along the way, we think that there is no way that we will forget that face and the incredible value they provided during the brief interactions.  When we get home, the face, value and promised follow-up morphs into a big stack of ambiguity.

land real estate professionals networking at the 2015 national land conferenceWe know that our biggest strengths are often our biggest weaknesses and too many outstanding connections is a problem I am happy to tackle!  I am taking steps to be more intentional about my networking and more importantly, my follow-up. Join me in my quest to be an intentional networker!

Have a Networking Mission and Goal
Is your mission to build your referral business or to attract talent? Be focused about this mission and then set a goal to achieve this mission. Networking is lead generation and you are already a pro. Determine how many people you want to meet and track this number each day. What we focus on expands!

Identify and Leverage a System
Before heading to any networking event, create your system for follow-up. If a connection is a brief encounter that involves a business card, write a quick note on the back of the card so that you have context for any follow-up or notes that should be added to your database. Leverage an assistant or technology to track your follow-up. Using Evernote or assigning yourself Outlook Tasks are great ways to ensure you do what you say you will do when you return home.

Digitize Your Business Card Collection
The dreaded stack of business cards does not have to be a dread.  Technology is your leverage! Check out these tips from PC World on how to digitize business cards. Transfer these contacts to your phone AND your database.

Use Your Database
Your database is not just for clients, it’s for your network too. Add a tag or bucket for RLI Referrals for all of your new connections. Create a monthly touch campaign for your fellow RLI members from afar that includes fun tips about your city, a recap of key takeaways from your last RLI Chapter training or updates about your business. You will be front of mind when one of your contacts has a client interested in your area.

land real estate professionals networking at the 2016 national land conferenceWork Your Calendar
If it’s not on our calendar, it doesn’t exist. This goes for networking too! Before attending any networking event, make a list of the people you want to meet. This could be an actual name or it could be that you wish to connect with someone from a certain state. Leverage the RLI Membership Portal to collect contact information. Then, reach out to these associates ahead of time to schedule a coffee break to connect one on one. Don’t forget, conference events are perfect for meeting new people.

Be Social
Keep in touch and stay front of mind by connecting with your new contacts on Facebook, Twitter, LinkedIn, Instagram and other social channels. A “like,” retweet or comment will keep you in the networking game — even from afar. More importantly, engage with your connections through all the benefits being a member of RLI offers you.

There will always be a new opportunity to implement these best practices to help with more intentional networking.  Stay connected!

About the author: Holly Priestner, Director of Talent Acquisition at Keller Williams, has never met a stranger, literally. Her enthusiasm for people and their stories enables her to connect people to resources that can make both their professional and personal dreams come true. This is advantageous when recruiting top talent to KWRI, with recruits quickly recognizing that their goals matter to Holly and that she cares about their happiness and success. Attend Holly’s webinar Elevate Your Elevator Pitch hosted by the REALTORS® Land Institute on March 8.

ALC Shadow over dirt

Why Use an Accredited Land Consultant?

When it comes time to buy or sell a property, having the best in the business representation is invaluable. Using an Accredited Land Consultant guarantees clients that they are represented by the most knowledgeable, experienced, well-connected, and trustworthy land professionals in the country.

What is in ALC?
An Accredited Land Consultant, or ALC, is a land real estate broker or agent who has completed a rigorous Land University (LANDU) Education Program through the REALTORS® Land Institute, an affiliate of the National Association of REALTORS®. All ALCs have met a high level of experience and transaction volume requirements ensuring their expertise when it comes to conducting and closing real estate deals. On top of having a proven and unparalleled level of expertise and experience, ALCs are required to adhere to the ALC Code of Conduct, which assures high ethical standards, in order to maintain their elite status as an ALC and ensure their clients best interest take priority.

Accredited Land ConsultantsExpertise
ALCs understand the value of being the expert on all matters pertaining to a client’s transaction. Land transactions, in particular, require specialized knowledge and familiarity with the industry to competently ensure the client’s best interests are met.  From understanding the various legal aspects of a transaction to applying knowledge of soil types, investment analysis, timberland valuation, recreational or agricultural land management, acquiring land for residential development, and more, ALCs are certified to have the expertise needed to represent their clients.

Experience
As the old saying goes, “there is no teacher like experience.” Which is why to become an ALC, applicants must submit a resume that demonstrates a minimum of two years of experience in land sales or brokerage or a minimum of three years of comparable real estate experience. They must also prove experience in at least five closed land transactions totaling $10,000,000, or a total of twenty-five separate land transactions.

Networking
One key to success that many clients overlook is having a broker or agent that is well connected with other brokers / agents across the country. Whether it is to tap their pool of buyers seeking to purchase a property or to gain additional insights into best practices or specialized knowledge, having a large network of other highly qualified ALCs and best in the business land brokers through the REALTORS® Land Institute is invaluable.

Ethical Integrity
Accredited Land Consultants are honorable land professionals who recognize the importance of land to life. ALCs share in the responsibility to conduct themselves with high morals following the ALC Code of Conduct and the Code of Ethics of the National Association of REALTORS®.

  1. Protect and promote the best interest of clients
  2. Display high moral and professional standards
  3. Avoid exaggeration and misrepresentation of relevant facts
  4. Treat all with honesty and respect
  5. Stay current in industry knowledge and trends
  6. Enhance the integrity and professionalism of the industry
  7. Cooperate with fellow real estate professionals
  8. Follow local, state, and national laws regarding disclosure
  9. Will not condone or participate in discriminatory practices
  10. Support, understand, and champion RLI policies

The ALC Designation gives clients and their brokers the confidence to competently buy and sell land. To find an Accredited Land Consultant, visit rliland.com/find-a-land-consultant. For more information on becoming an ALC, visit rliland.com/accredited-land-consultant-designation.

Jessa Friedrich, MBA, Marketing ManagerAbout the Author: Jessa Friedrich, MBA, is the Marketing Manager for the REALTORS® Land Institute. She has an Bachelor of Science in Business Administration and Marketing as well as her MBA in Marketing with a specialization in Social Media.

Recruiting and Developing Our Most Valuable Asset

This piece originally appeared in the REALTORS® Land Institute’s Summer 2016 Terra Firma magazine.

You know it isn’t very difficult for an agent to shine in the real estate profession.  In some cases all they have to do is return a phone call or follow through on something they promised.  I think it is pretty sad that the bar is set that low….

whitetail2You can have a beautiful building and offices, state of the art website and office equipment and you can spend a fortune on PR, social media and marketing.  However, at the end of the day, if your company is not represented by professional real estate agents you are hurting your business, your brand and the real estate profession as a whole.

Make no mistake, when a real estate agent, regardless of who he or she is licensed with, represents himself in less than a professional manner due to his or her poor work ethic, lack of skill or dishonesty, every single one of us in the real estate profession pays the price.

One very common real estate business model is to hire as many agents as possible, offer them a large split and let them beat it out.  Meanwhile, whether those agents know what they are doing or not, they may acquire a listing or two simply because a friend or family member feels obligated to list with them.  This approach is strongly why over seventy percent of the real estate agents will quit this profession within two years.  I feel this business model is extremely unfair to the agents; unfair to the public; and catastrophically harmful to the image of our industry.

Forget the representation of your company for the moment and consider the amount of money that exchanges hands along with legalities, complexities and the consequences associated with the sale and purchase of land.  I believe our objective as brokers and leaders should be to hire the best people and support them through training, marketing and structure.  In essence, we pour everything we can into them to ensure they are successful and in turn we will be successful because our relationship will be bilaterally equitable.

Recruiting

Our primary recruiting resources are online companies like, Monster, Indeed and Zip Recruiter to name a few. We target the nearest major metropolitans to the areas we wish to populate. These companies cast pretty large nets in that they often have sub-chapters/boards and communities that extend their radius. Our collateral resources include: our own career page on our website; social media; LinkedIn careers; The Outdoorwire; outdoorindustryjobs.com; AGcareers.com and AgHires.com to name a few.

What we do not do at Whitetail Properties is try to recruit/steal-away other broker’s agents. When you consider that we work in an industry where we work together through co-brokers and referrals, trying to recruit agents away from other brokers does not feel anymore ethical to me than calling another broker’s client. If agents from other companies call us, we are more than happy to talk to them; however, we will never call them first.

The prospective agent’s initial phone interview is with our HR executive (we provide her with the qualifying criteria).  If the prospective agent makes the cut, HR then sets up a second phone interview with our three-person interview panel. We then rate the candidate on a scale of one through ten on a ten-line score sheet.  If the candidate makes the second cut, we then setup an in person interview.  If the candidate gives a good personal interview we sign them up for the next orientation after they’ve obtained their real estate license.  It’s important that they attend orientation before we allow them to represent our company and our brand.

Basic Foundation

There are a lot of real estate companies that will hire anyone who has a pulse and the ability to acquire a real estate license.  I believe that this, along with a lack of training, is why many people stereotype real estate agents as a bunch of incompetent crooks.

We have four basic cornerstones when considering a new agent:  First and foremost, the prospective agent has to be an honorable person; the prospective agent has to be passionate about land and every aspect of land; the prospective agent has to have a strong work ethic; and the prospective agent has to be professional.

We can teach real estate, but in my opinion by the time human beings reach adulthood we can’t make them love land or teach them to be honorable!

Additional Prerequisites:

  • Financially Stable
  • Ability to work full time
  • Self-motivated
  • Accountable
  • Trainable

Developing Superstars

whitetailOrientation

We are accountable for and to our agents.  For this reason, we do not allow our agents to represent our company until they have attended orientation.  At Whitetail Properties’ three-day orientation, our goal is to give our agents everything they need to start their career on a successful path.

Weekly Webinars

Our weekly webinars provide our agents with solid career building knowledge. The topics cover everything from utilizing your sphere of influence to recognizing a property’s highest and best use.  Training is not something that you do once in a while.  Training has to be scheduled and repeated on a regular basis.  The key is to keep it fresh, informative, relative, productive and entertaining.

Maintaining Pro-active Contact

It’s important to maintain regularly scheduled calls with agents in order to review, mentor and coach them.  You see, the agents who contact their brokers for assistance are generally the ones working deals.  However, the agents who typically need help the most are the ones we don’t hear from because they are not working anything so it’s very important that we reach out to them and explore what they are doing and how we can help them

Support

Every member of our staff is employed for the sole purpose of helping our agents become successful and continue to grow their businesses.  In addition to the office and administrative staff, the following employees are at our agents disposal: we employ our own graphic designer, marketing director, advertising team, creative director, production department, IT department, compliance officer, accounting department, Chief Financial Officer, Chief Operating Officer, Chief Executive Officer as well as team leaders and brokers.  Of course we did not start off with such an extensive staff.  We realized early on that in order to grow our business and our agents’ businesses, we had to develop a formula where we employed key staff members for every X number of agents.

Experience

The most important thing we teach our agents is that our client’s experience is the single most important part of their jobs. None of us will sell every tract of land we list, but when our ultimate goal is not necessarily to sell the listing but rather to provide our clients with the ultimate land buying or selling experience, we will sell more land.  In addition, we will receive more referrals and elevate the image of our company and of the industry.

There are too many real estate companies who feel making the sale is more important than working in their client’s best interest; more important than building a relationship; more important than being a professional and even more important than being honest.  This has to change.

Our Most Valuable Asset

Our agents are unquestionably our most valuable assets.  However, we can’t just wind them up and turn them loose. Through explanation and repetition we have to instill our company’s core values in our agents.  Our company’s ideology is the foundation from which we’ve grown our business.  Without a solid foundation based on integrity you are not developing or nourishing your most valuable assets.

As I mentioned before, we have to provide a consistent training program.  We have to take every opportunity to mentor and guide our agents and we have to teach our staff how to best assist our agents to ensure their success.  Along with this, we don’t allow agents to simply “hang their licenses” with us.  If we teach, train and mentor our licensees they become our most valuable assets.  However, if we do not teach, train and mentor an agent, that agent becomes our biggest liability!

We take our obligation to our agents; to our clients; to the public; to the States where we are licensed; and to all of our fellow brokers and agents in the industry very seriously.   Although as brokers we are held responsible and accountable for every one of our agents, there is no possible way that we can be present every single time our agents interact with buyers, sellers, customers or clients.  However, we can pour into our agents on a regular basis to ensure they conduct themselves, knowledgably, honestly, professionally and responsibly.  After all, they are our most valuable assets.

perez-danAbout the author: Dan Perez, RLI Member, is the CEO, Chief Broker, and one of the Founding Owners of Whitetail Properties Real Estate as well as the host of the ever-popular Whitetail Properties television show. Dan is passionate about the land business and driven by hiring and developing real estate agents to become multi-million-dollar land specialists.

Top Land Real Estate Blogs to Follow

With easy access to the internet, staying up to date on the latest trends in the industry has never been easier. However, it is important to find credible blogs–like the RLI Blog–from which to source your information. Here are a few of our favorite land real estate blogs to follow for news, advice, and insights. If we could, we would put our RLI Blog on here, but if you’re reading this you’ve already found us–congrats, you’re off to a good start! Now, here’s our list of the top land blogs to be regularly checking:

  1. The National Land Realty Blog
    We are a fan of this blog for a few reasons. The site is laid out to make finding blogs you’re interested in easy. Visitors can choose from categories like Hunting & Fishing, For Land Professionals, Conservation, Land News, and Featured Properties; there’s even a way to browse by state. Not to mention, the content is credible, relevant and there is a wide variety of topics covered. Plus, the authors are land professionals–just like you–who are experienced in the industry and are able to give valuable insights.
  2. Mossy Oak Properties
    If you’re in the land business, you need to be reading this blog. Between advice from How to Buy Land and How to Sell Land to Land Market Information and Life on the Land, this blog covers almost every aspect of a truly passionate land professional’s life. We wouldn’t be adding this on our list if the content wasn’t both credible and relevant.
  3. Lands of America Blog
    This blog is a helpful resource for anything related to buying and selling land. Whether looking for market trends, information on hot industry topics, or just good to know information, this blog has it all when it comes to land. As a leading listing site with insights into all kinds of valuable data, these posts are jam-packed with useful information making them a must read.
  4. LandThink
    If you are active on social media, you’ve probably come across a post or two from this awesome blog page. They offer posts covering a wide range of topics from niche areas of the industry to bigger picture topics. They also offer insights gathered from survey results they’ve accumulated to give information on the latest industry topics. With a clean look, easy navigation, and great information, its easy to get lost in their sea of posts about the land real estate industry.
  5. Land Blog… Get the Dirt!
    This one is a favorite, not just because one of our own Accredited Land Consultants runs it, but because it comes from a firsthand account of on the job experiences. If you’ve ever had a client ask questions like When is the best time to sell my property?, What do I need to know about due diligence? or How do I chose the right REALTOR® to sell my land?, then you’ll love reading through these gems to see just how an expert land consultant answered.
  6. Southeastern Land Group Blog
    If you’re looking for a blog where learning takes many forms, look no further! This blog not only has valuable written content, but they also have a steady stream of videos that keep industry professionals and their clients informed. While they don’t post as frequently, the content they do publish is high quality and there is no lack of quantity in their archive to explore. You know the content is good when it is coming from experienced professionals.

Regularly checking in on the latest posts from these industry experts can help keep you informed, provide new knowledge, and even help you to answer your clients most common questions with a fresh perspective. Make the most of these blogs by commenting and starting a discussion–you never know where the conversation will take you!

Optimize Your Find A Land Consultant Profile

If you are a member of the REALTORS® Land Institute, you have a member profile that is seen by possible clients every day. The RLI Find a Land Consultant Tool was recently updated to make finding land consultants easier and faster than ever before. This is great news for you as an RLI member because this is an additional opportunity to put your best foot forward for potential clients–but only if your profile is updated! So, here’s how to optimize your profile to bring in new clients.

The Complete Package

You already know that you are a potential client’s best option for buying/selling their land. Now, you need to make sure they do too! The first step to an effective profile page is making sure all profile information–including a professional head shot image–is filled out in its entirety. Not only does this give the readers more information to make their decision upon, but it also adds credibility. It shows you care about your image and that you are making an effort to put your best foot forward for them!

Think about when you are looking to make an important decision. What do you consider that influences your choice? For most people its goes something like: How easy is it to find the information? Is the information useful? Is the information credible? Is the information appealing? and so on…

Completing your profile also has the added benefit of making you easier to find. The more information available for clients to find you by, the more likely you’ll be found. It seems common sense but most agents don’t realize how important adding information like specialties, countries served, designations, etc. is to having an optimized profile. Also, never bypass the opportunity to add a profile image. Putting a face to a name makes you more credible, trustworthy, memorable and personable–all key aspects to gaining clients!

Regular Updates

Now that you have added all the information your potential clients need to find you and make an informed decision, make sure to keep it updated. There is nothing worse than searching for something and thinking you’ve found it only to realize it wasn’t accurate. In this industry, no one has time to waste so don’t frustrate potential clients from the start. Get a new cell number? Change companies? Have a more recent head shot image? Update your profile right away! One way to keep your profile updated is to set a calendar reminder for every six months to check and update information.

That’s it. Having a complete and current profile really is that easy and won’t take more than fifteen minutes to set up. The digital age is here, if information about you and your company can’t be found online, you’re missing out! RLI members can start optimizing their profiles at any time by logging in to the website and navigating to My Member Profile. Need assistance? Contact the Institute at 800-441-5263 or rli@realtors.org

16 Ways to Use a RLI Membership in 2016

There’s no doubt 2016 will bring new challenges and new opportunities to land professionals. From legislative changes to shifting industry trends, land professionals will need to be prepared to adjust and adapt in the New Year. Institute members can take advantage of the Institute’s many member benefits to help them reach their professional potential. Here are 16 of the best ways to use a REALTORS® Land Institute Membership in 2016:

  1. Take advantage of member rates with savings of up to $150 on all LANDU courses.
  2. Join the nearest RLI Chapter to start networking and learning locally.
  3. Post and search property listings on TheLandConnections.com at no cost.
  4. Network and learn at the 2016 National Land Conference: THE BEST STOP HERE!
  5. Take advantage of discounts on industry services with the Member Advantage Program (MAP).
  6. Read Institute communications to stay current with industry news, trends and more.
  7. Use the Find A Land Consultant tool to find other members and ALCs near you.
  8. Join a Committee and help write the Institute’s history and build its future.
  9. Showcase your properties during a Let’s Make Deal$ remote marketing session.
  10. Email your properties to other members with the Institute’s e-Properties platform.
  11. Attend the 2016 LANDU Education Week plus in Little Rock, AR, at a discounted rate.
  12. Enhance your marketing with the Member Marketing Kit.
  13. Network with ALC Allies to learn how to achieve the designation and make the most of Institute benefits.
  14. Connect with the Institute on its social media channels, including Facebook, LinkedIn and Twitter.
  15. Contribute a piece to the Institute Blog and share it to promote yourself.
  16. View white papers written on the hottest industry topics by RLI members and ALCs at no charge.

For more information on any of these benefits, please contact Institute Staff at 800.441.5263 or rli@realtors.org.

Happy New Year!!