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Event Information
Webinar: Auctions & Timed Sales: Strategic Tools for Today's Land Broker
August 19, 2026
Land brokers are increasingly being asked to solve complex seller situations, accelerate timelines, and create competitive buyer demand. Auctions and timed sales are no longer viewed as last-resort methods of sale, but rather strategic marketing tools that can help brokers better serve clients while creating urgency, transparency, and market-driven pricing.
In this practical and experience-based webinar, Jimmie Dean Coffey, ALC, CAI, AARE, UCMA, will explore when auctions and timed sales make sense, when they do not, and how land professionals can effectively incorporate these methods into their existing brokerage business. Attendees will gain real-world insight into identifying opportunities, advising sellers, avoiding common mistakes, and using accelerated marketing strategies to achieve successful outcomes.
For more information or questions, please contact Melissa Lutz, RLI Programming & Events Manager at mlutz@rliland.com or (312) 329-8574.
Agenda
Speakers
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