Finding Your Niche

The word “niche” has several definitions, but for the purpose of this article, we’ll be using the definition from dictionary.com that means “a distinct segment of a market.”

At National Land Realty, we have land professionals across the country who have their own “niches” or specialize in certain areas of the land industry such as forestry, auctions and prescribed burns, among many others. This not only helps them serve their clients better but gives them the opportunity to help other agents help their clients in that particular area. It also helps them stand out amongst the competition!

If you’re a land professional who doesn’t already have a niche, don’t worry, there are many areas you can choose from. The list is truly endless, but what it’s really about is finding something you’re passionate about. As corny as that may sound, there is so much truth in it. Finding what you enjoy, what you see yourself still being passionate about five years from now will make all the difference.

Finding your niche also depends on the area you live and serve in. For example, timber properties are mostly found in the Southeast region of the U.S. Therefore, you probably wouldn’t want to specialize in forestry if you’re a land professional based out of Arizona.

Here are some other examples of areas to specialize in:

  • Pond management
  • Wildlife management
  • Farm management
  • Agriculture
  • Solar development
  • Commercial development

If you’re ready to find your niche, start by jotting down areas you’re experienced in or have had a close interaction with. Think about any subjects you’ve taken classes on in the past that you found interesting or feel knowledgeable in. It’s really just that easy to get started!

National Land Realty is a full-service real estate brokerage company specializing in farm, ranch, plantation, timber and recreational land across the country. NLR currently represents land buyers and sellers in 20 states. To learn more, visit www.nationalland.com.