Getting to The Top: Finding The APEX of Success

The REALTORS® Land Institute recently presented the 2017 APEX Awards Program, sponsored by the internationally recognized magazine The Land Report, to identify and recognize the nation’s top producing land real estate agents. Over $1 Billion in property sales were recorded by RLI’s top 50 agents in 2017. That’s an amazing accomplishment to say the least, and this success again demonstrates the knowledge, work ethic, and power of the collective brokers within the RLI organization. Clearly, RLI partnerships are a force to be reckoned with.

At this year’s APEX Awards Ceremony, Michael Murphy and I of M4 Ranch Group were honored to be recognized with four APEX Awards, including a tie for 2017 APEX Top National Producer, a tie for 2017 APEX Broker of the Year Recreational Land Sales, both as a 2017 APEX Top Twenty Producer, and both as part of the 2017 APEX Producers Club. First, I want to pass on my deepest appreciation for the blessings our clients, our company, and our team experienced in 2017. We had “one of those years” that all of us in RLI work diligently to produce.

In 2017, the M4 Ranch Group Team was able to close over 95,000 deeded acres in 35 transactions. You, the top professionals in this industry, clearly know that just does not happen every year. You also know it has a much better chance of happening when you build the right platform, establish the right avenues for success, and most importantly, associate your company with the right performers in the industry.

We at M4 Ranch Group have worked tirelessly to do just that, working daily towards building a platform that couples time-proven tools with the newest technologies. We are both challenged and excited with learning new technology as well as with refining the ancient art of human relations. Being successful in this business is a never-ending quest for knowledge from understanding the details of an ALTA survey, easements, and water rights to understanding the history of a property and the biology of its wildlife.

M4 Ranch Group has been fortunate to capitalize on the neverending opportunities for education through our RLI Colorado Chapter. In our RLI Chapter, we focus on the needs of the industry, the needs of our chapter as a group, and the everchanging needs we as professionals face daily to better ourselves and our companies.

Each of us in the industry knows that “we only eat what we kill.” This industry makes no payment for a second place finish. If the transaction does not close, we don’t get paid. Our success at M4 Ranch Group in 2017 is without fail directly tied to the strength, intelligence, and the never-quit attitude of Team.

While Michael and I were recognized by RLI for the fantastic success in 2017, that success would not have happened without the back up of our partner, Michelle Murphy, as well as the rest of our amazing team. If there is one path to success, it is to build on peoples’ strengths within your organization and allow them to flourish in their niches.

We are all faced with what seems to be insurmountable challenges in the industry, including marketing, meeting our clients’ needs, and budgeting so that we get the most bang for our buck. Marketing alone presents an almost-bewildering array of decisions, from a virtually limitless list of print opportunities to working every technological angle to develop the highest web rating for listed properties, from full page banner ads and web listings to drone tours, from multi-page brochures to 3-D property imaging, from the highest standards in mapping to the local chambers of commerce. It seems no one person or firm has the perfect answer here. I do know that those who rise above never quit, and they never take the easy path. Nevertheless, many of these top firms are very humble in their success. If not, they only have to wait for a down year to regroup with humility!

It is easy to get tied up with statistics: where did we get the most results, what drove the most traffic, tracking web hits, social media clicks, direct leads, direct mail, etc. We can be consumed with questions. “Are we in the right market?” “Did we spend those dollars wisely?” “Will this work?” However, in the midst of our continuous data gathering at M4, we have recognized that the single biggest avenue for success has been relationships. In particular, we can attribute success after success directly to the personal relationships built within our RLI Chapter.

Without these friendships, partnerships, and working relationships, M4 Ranch Group would not have seen the success we experienced in 2017.The bottom line is that the RLI Colorado Chapter is, simply put, something special. The Chapter is built on the philosophy of “A Rising Tide Raises All Ships.” If you don’t have the answer you do have someone to call within this group who does. The level of integrity is extremely high. You just flat out can trust those you work with, something not said often in many industries, and sometimes even less in ours.

Building on the past outstanding years of effort from National RLI we are entering into a new era. With the appointment of Aubrie Kobernus, CEO, and the drive and tenacity she and her team bring to the table, this organization is rising at a rocket rate. The rest of National RLI and the nation’s chapters are working daily to build that same level of integrity into everything from the ALC Designation and LANDU Education Program to the National Land Conference. RLI continues to work to help each of us better understand the strengths of those we work with, better understand the knowledge base of our partners, and better understand how they can share that knowledge base to help us all succeed.

Knowing the professionals in our industry is a major key to success. That’s one of RLI’s main benefits. We at M4 Ranch Group are honored to work with each of you, we are honored to call many of you friends, but most of all, we are thankful.

This article originally appeared in the 2018 Summer Terra Firma Magazine, the official publication of the REALTORS® Land Institute.

About the author: Dan Murphy has experience running restaurants, a guest resort, owning and operating a respected outfitting business in Colorado for twenty years, and as a current owner of M4 Ranch Group, a division of Team Murphy Realty, LLC. His company specializes in ranch and recreation properties in Southwestern Colorado and Northern New Mexico.