NLC19 Expert Speakers

Unprecedented Industry Expertise

Gain exclusive knowledge and information from an elite line-up of expert speakers whom will share their secrets to success on a wide range of hot industry topics. Be inspired and motivated by success stories from leading land real estate professionals and participate directly in discussions.

More speakers to be announced — check back soon!

Steve Apfelbaum

Steve Apfelbaum

Presentation Topic: Turn Your Land Green – Making Money Off the Ecological Value of Land

Steven Apfelbaum has conducted ecological research, designed award-winning projects, successfully navigated regulatory programs, and contributed his unique creative scientific expertise and enthusiasm to over 7,000 projects throughout North America and beyond. He is one of the leading ecological consultants in the U.S., providing technical restoration advice and win-win solutions where ecological and land-development conflicts arise. Steven has authored hundreds of technical studies, peer-reviewed technical papers, books, reports, ecological restoration plans, and regulatory monitoring and compliance reports. Steve’s book, Nature’s Second Chance (Beacon Press), won accolades from the New York Times, and was listed as one of the “Top 10 Environmental Books of 2009.” Restoring Ecological Health to Your Land (Island Press), his most recent book (coauthored with Alan Haney and part of a three-volume series), has won praise as the first comprehensive ‘how-to’ restoration books for landowners. Steven promotes using ecological and conservation design principles in developments, industrial projects and parks that help clients save money while increasing ecological functionality, improving public perception and generating award-winning outcomes. Steven is also a much sought after speaker at educational events focusing on ecological restoration, ecosystem assessment, alternative stormwater management and conservation development.

Amber Hurdle

Amber Hurdle

Presentation Topic: The Secret to Building Your Personal Brand

With all of the fluff advice about building a brand whirling around the Internet, it is easy to get overwhelmed or to even misstep in your marketing. Differentiating yourself from your competition, and building trust with your customers and potential customers, can be wildly frustrating without the right road map.

In this interactive session seasoned brand expert, Amber Hurdle, walks you through: how branding fits into the bigger picture of your business, the #1 secret to brand clarity, examples of large brands competing in the same industry (and what you can learn from them), and how to create THE essential statement that will guide not just your marketing, but your business practices for years to come. Through this engaging presentation and complementary worksheet, attendees will leave this session with the vision and confidence to craft their brand promise— eliminating confusion, awkward elevator pitches at networking events, shoddy social media posts, ambiguous website copy and more. Freshly equipped with this secret, participants will boldly attract the right customers: customers participants will enjoy serving and who will gladly pay for the product or service they offer.

Russell Riggs, NAR

Russell Riggs, NAR

Presentation Topic: DC Update from The Hill

Russell W. Riggs is the Government Affairs Liaison for NAR’s Resort Committee and the Senior Regulatory Representative for NAR. For over 15 years, Russell has engaged Congress and federal regulatory agencies, such as the EPA and FEMA, on issues impacting the resort real estate community, as well as issues related to property rights, the environment, natural resources, energy, land use and insurance.

Prior to his position at NAR, Russell held positions with the Department of Energy, the Council of State Governments, the National Governors Association and the New Jersey Department of Environmental Protection. Russell has a Bachelors degree in Political Science from Virginia Commonwealth University, a Masters in Public Policy from Tufts University, and a Masters in Public Administration from New York University. Russell resides in Falls Church, VA with his wife and two children.