NLC19 Expert Speakers

Unprecedented Industry Expertise

Gain exclusive knowledge and information from an elite line-up of expert speakers who will share their secrets to success on a wide range of hot industry topics. Be inspired and motivated by success stories from leading land real estate professionals and participate directly in discussions.

Keynote Speakers

Dr. Mark G. Dotzour

Dr. Mark G. Dotzour

Presentation Topic: Economics + The Land Industry

Dr. Mark G. Dotzour is a real estate economist who served for 18 years as Chief Economist of the Real Estate Center at Texas A&M University in College Station. He has given more than 1,500 presentations to more than 275,000 people and has written over 90 articles for magazines and journals. His research findings have appeared in the Wall Street Journal, USA Today, Money Magazine and Business Week. After earning his PhD in finance and real estate from the University of Texas at Austin in 1987, Dotzour was a tenured professor of real estate and finance at Wichita State University in Wichita, Kansas for 10 years. Prior to his academic career, he was President of Gleneagles Development, Inc., which was a residential land development firm in Wichita.

Dr. Terry Barr

Dr. Terry Barr

Presentation Topic: Global Challenges for U.S. Agriculture

Terry Barr, a nationally recognized economist, is senior director for CoBank’s Knowledge Exchange Division (KED), an information- and-knowledge-sharing initiative created in 2009. KED’s mission is to identify and analyze key industry trends, structural changes, and policy initiatives that have the potential to affect agricultural markets and rural infrastructure.

Previously, Dr. Barr served as chief economist for the National Council of Farmer Cooperatives in Washington, DC from 1985 to 2009. Prior to joining NCFC, Terry held several positions during a 14-year tenure at the USDA. He served as chairman of the World Agricultural Outlook Board, which is responsible for coordinating USDA’s commodity forecasts and for publishing its monthly World Agricultural Supply and Demand Estimates. He also served in the Office of the Secretary of Agriculture as director of economic analysis.Terry holds a doctorate in economics from Washington State University.

Breakout Session Speakers

Steve Apfelbaum

Steve Apfelbaum

Presentation Topic: Turn Your Land Green – Making Money Off the Ecological Value of Land

Steven Apfelbaum has conducted ecological research, designed award-winning projects, successfully navigated regulatory programs, and contributed his unique creative scientific expertise and enthusiasm to over 7,000 projects throughout North America and beyond. He is one of the leading ecological consultants in the U.S., providing technical restoration advice and win-win solutions where ecological and land-development conflicts arise. Steven has authored hundreds of technical studies, peer-reviewed technical papers, books, reports, ecological restoration plans, and regulatory monitoring and compliance reports. Steve’s book, Nature’s Second Chance (Beacon Press), won accolades from the New York Times, and was listed as one of the “Top 10 Environmental Books of 2009.” Restoring Ecological Health to Your Land (Island Press), his most recent book (coauthored with Alan Haney and part of a three-volume series), has won praise as the first comprehensive ‘how-to’ restoration books for landowners. Steven promotes using ecological and conservation design principles in developments, industrial projects and parks that help clients save money while increasing ecological functionality, improving public perception and generating award-winning outcomes. Steven is also a much sought after speaker at educational events focusing on ecological restoration, ecosystem assessment, alternative stormwater management and conservation development.

Melissa Clark

Melissa Clark

Presentation Topic: Millenials & Real Estate

Melissa is a business graduate from New Mexico Highlands University and is currently employed as the Western Region Business Consultant and Corporate Trainer for United Country Real Estate in Kansas City, Missouri. As a Business Consultant, she specializes in helping office owners develop business and marketing strategies and trains the company affiliates on the latest trends for real estate marketing and technology. She is also employed as a Qualifying Broker for United Country-Northern New Mexico Real Estate in Chama, New Mexico where she has received many accolades for her success in the real estate industry since 2000 and works actively in that market.

Jimmie Dean Coffey

Jimmie Dean Coffey

Presentation Topic: Millenials & Real Estate

An auction and real estate expert since 1983, Jimmie Dean Coffey’s focus is developing a pipeline for new business as the Director of Business Development for United Country Auction Services. Offering a thorough knowledge of the auction process, real estate markets and the services provided by UCAS, Coffey is an expert at building relationships with real estate owners, asset managers, financial institutions and brokers. Managing business contacts and relationships in addition to developing and conducting marketing presentations are also of utmost importance for Coffey; a liaison between UCAS clients and affiliates. Coffey is motivated to connect the most qualified auction professionals with the nation’s largest integrated real estate and auction company.

Kirk Goble, ALC

Kirk Goble, ALC

Presentation Topic: Cannabis and Industrial Hemp

Kirk Goble is an active land broker in Greeley, Colorado. Kirk has been a member of RLI for 30 years, holds the ALC designation, has served on the RLI National Board of Directors. He was a recipient of the RLI Excellence in Education Award, and was named 2013 RLI Land Broker of America. Kirk has been an RLI Land University instructor for over 25 years, teaching Land 101, AgLand Brokerage, and various other courses and workshops. Kirk also serves as an adjunct professor in the Department of Agriculture Sciences and Technology for Aims Community College in Greeley, CO.

Andrea Goodhart

Andrea Goodhart

Presentation Topic: Getting Started with RPR for the Land Practitioner

Andrea joined RPR in 2011, as an Industry Relations Director with over 25 years of experience in the real estate services industry. Her experience includes Implementation Project management and Regional and National Client Services positions delivering products and services focused on the real estate Multiple Listing systems and public records data solutions. Andrea has had the opportunity to work with real estate agents, brokers, association staff and leadership across the country and loves to be able to introduce the power of the RPR tools to practitioners to enhance their daily work efficiency and support their success in their business. Andrea holds a B.S. in Journalism/Advertising from the University of Colorado, Boulder and has made Houston, Texas her home for many years where she raised to wonderful sons.

Amber Hurdle

Amber Hurdle

Presentation Topic: The Secret to Building Your Personal Brand

With all of the fluff advice about building a brand whirling around the Internet, it is easy to get overwhelmed or to even misstep in your marketing. Differentiating yourself from your competition, and building trust with your customers and potential customers, can be wildly frustrating without the right road map.

In this interactive session seasoned brand expert, Amber Hurdle, walks you through: how branding fits into the bigger picture of your business, the #1 secret to brand clarity, examples of large brands competing in the same industry (and what you can learn from them), and how to create THE essential statement that will guide not just your marketing, but your business practices for years to come. Through this engaging presentation and complementary worksheet, attendees will leave this session with the vision and confidence to craft their brand promise— eliminating confusion, awkward elevator pitches at networking events, shoddy social media posts, ambiguous website copy and more. Freshly equipped with this secret, participants will boldly attract the right customers: customers participants will enjoy serving and who will gladly pay for the product or service they offer.

Mark Lesswing

Mark Lesswing

Presentation Topic: Blockchains: Events, Consumption, and Data as Labor

Mark Lesswing is a Blockchain Entrepreneur who holds a Bachelor of Science degree in Industrial Engineering from Lehigh University. He started programming robots just out of college and in 1988 began working with object-oriented programming. Mark has worked for large database vendors such as Sybase (as a startup) and Oracle spending a summer in Europe setting up international operations. In 1992, he launched his own consultancy and was involved in corporate turnarounds. Mark joined the National Association of REALTORS® in 2001 and as the Chief Technology Officer a tenacious advocate for data standards and innovation. He is a frequent speaker at major trade conferences and is listed in the International Who‘s Who of Information Technology and the National Register of Who’s Who in Executives and Professionals.

Del Markward, SIOR

Del Markward, SIOR

Presentation Topic: The Industrial Land Development Process

Del Markward has owned and operated Markward Group since 1995 as a real estate consulting, advisory, and brokerage firm. He has worked for some of the largest companies in the world, including IBM, CIGNA, Coca-Cola, Pepsi, Microsoft, GE, GM, Chrysler, Dun and Bradstreet, amongst many others. Del also founded Caracor, LLC, a real estate development and investment firm. Caracor specializes in land development and permitting, mixed use, industrial, retail and general commercial.

Mr. Markward was the 2018 President of the Society of Industrial and Office Realtors® (SIOR) and is currently on the Board, Executive Committee, and is Global Treasurer. The SIOR network provides access to the brightest and most successful real estate brokers in the world, and gives access to best practices by clients and brokers in all aspects of corporate real estate.

Kasey Mock

Kasey Mock

Presentation Topic: Camp Fire Chat: Land Pro Idea Exchange

Kasey Mock has served as the director of KW Land at Keller Williams Realty International since its inception in 2014, leading the company from startup to a nationally recognized brand for top producers to build their careers. Motivated by growth and innovation, Kasey pairs a vast network of land professionals with KW’s leading technology to build land businesses worth owning, careers worth having and lives with living. Kasey holds a Bachelor of Science in Agricultural Services and Development from Tarleton State University. He has worked with the Texas A&M Extension Service, founded a hunting and outfitting firm, hosts a podcast, and owns Mock Ranches, a premier farm and ranch real estate team in Texas. Kasey is founding member and owner of the Land Broker CO-OP, a committee member with the REALTORS® Land Institute (RLI), a founding member of Texas Real Estate Advocacy and Defense (TREAD) Coalition, founding member of the Driftwood Heritage Conservation Society and serves on the board for Safari Club International in Austin, TX. Kasey lives in Driftwood, TX with his wife, Elizabeth and their two children, Maddox and Caroline.

Paul Mussman

Paul Mussman

Presentation Topic: Commodity Price Update and Implications

Paul Mussman lives and breathes the Ag commodity markets. Over the last 15 years, Paul has gained a solid understanding of the risk management industry and the importance of hedging for today’s Ag producer. He was raised on a family farm and ranch where he witnessed firsthand the importance of having a plan and setting expectations for a successful season. Paul graduated from Fort Hays State University with an Ag Business degree and also has an extensive military record, serving in the Army for 15 years, including several deployments.

Dr. John Newton

Dr. John Newton

Presentation Topic: Reviewing the 2018 Farm Bill - Impacts on Agricultural Land Values

Dr. Newton is the Chief Economist for American Farm Bureau Federation, the largest farm organization of independent farmers in the United States. In this role Dr. Newton provides analysis used for the development of and advocacy for Farm Bureau policy. Prior to joining Farm Bureau, Newton worked for the United States Department of Agriculture as an agricultural economist. While serving in this role Dr. Newton was detailed to both the Senate Agriculture Committee and the USDA Office of the Chief Economist to provide policy analysis on the 2014 farm bill. Following his service to USDA and the Congressional Committee, Dr. Newton was an award-winning faculty member at the University of Illinois Urbana-Champaign working in agricultural commodity markets, risk management and farm policy. Dr. Newton also serves on the board of directors for the Council on food and resource economics, and in 2016 was appointed to USDA’s agricultural trade advisory committee and advisory committee on agricultural statistics. In 2018, Dr. Newton was appointed to the advisory council of American Farm Bureau Insurance Services, Inc. Dr. Newton holds a Ph.D. and two Master’s degrees from The Ohio State University in applied and agricultural economics.

Russell Riggs, NAR

Russell Riggs, NAR

Presentation Topic: DC Update from The Hill

Russell W. Riggs is the Government Affairs Liaison for NAR’s Resort Committee and the Senior Regulatory Representative for NAR. For over 15 years, Russell has engaged Congress and federal regulatory agencies, such as the EPA and FEMA, on issues impacting the resort real estate community, as well as issues related to property rights, the environment, natural resources, energy, land use and insurance.

Prior to his position at NAR, Russell held positions with the Department of Energy, the Council of State Governments, the National Governors Association and the New Jersey Department of Environmental Protection. Russell has a Bachelors degree in Political Science from Virginia Commonwealth University, a Masters in Public Policy from Tufts University, and a Masters in Public Administration from New York University. Russell resides in Falls Church, VA with his wife and two children.