If you’re successful in the land business, you work hard. You put in the time, the miles, the blood, and the sweat that it takes fighting the elements Mother Nature throws at you along the way… but we do it because we love it. And when you’ve done what it takes to build a business like ours, you don’t want to give hard-earned money away when doing commission splits. When you share your commission with an outside broker or agent, you want it to be earned and you want to achieve a mutually beneficial goal: closing. And not just any closing, one that satisfied your client’s goals.
The 50/50 Split
One of the most contentious topics I encounter amongst real estate agents in the land industry is commission splits. When to split, when not to, how to, etc. In my experience and in my own business, there is rarely a default split. We strive to be fair and competitive in the splits we offer, but we do typically pay relative to how involved or uninvolved the other agent was. Speaking from a listing agent perspective, while there are exceptions, in a 50/50 split scenario, we expect agents to:
- have procured our listing(s) for their client or customer;
- when required, show the property to those prospects; and
- handle any and all paperwork that follows.
If an agent calls and requests us to locate a property for their buyer and also show it for them or assist them with the showing, that acts more like a referral and that is typically how it is paid. What’s a normal referral split? As with most things in the land business, it depends… but we typically see a rate of 20-25% of the referring side. The total percentage is typically scaled based on the size of the referral, work required, etc.
The Key to Successful Commission Splits
The key to preventing problems when doing commission splits is clear communication right from the start. Don’t operate under assumptions. If you do, you may learn later that the split structure being paid by the listing agent is different than you imagined. If you’re the listing agent, don’t be surprised if the split expected is more than you envisioned paying… especially to an agent that needed an abnormal amount of help from day one.
So, as a listing agent, before showing or negotiating tracts with selling agents, be sure to communicate clearly with them how compensation is structured. If you’re the selling agent, understand the responsibilities required of you as a selling agent to earn a strong split and determine how you will be compensated appropriately for your efforts before you invest a lot of time, effort, and miles to avoid being disappointed or frustrated later.
“Situations with poor communication can put your clients’ best interest at risk and hurt professional relationships.”
By communicating clearly, you’ll end up with relationships that prove much more fruitful over time rather than ones that leave you both angry and jaded about doing future business with each other. Handled correctly, splitting commissions with other agents can be one of the most profitable investments you’ll ever make. It can create professional friendships that have potential to produce for you both throughout your entire careers and quickly ramp up the scale of your book of business. This invaluable return is something found regularly in the roster of the REALTORS® Land Institute. Like my Dad tells me to this day, “Don’t lose dollars counting pennies.”
About The Author: Clint Flowers, ALC, is the top producer nationwide at National Land Realty, a member of the REALTORS® Land Institute, their RLI Alabama Chapter, and the Chair of their 2019 Future Leaders Committee. He was the NLR Top Producer Nationwide in 2016, 2017, and 2018. He also won the 2017 APEX National Broker of the Year award for Timberland and was in the 2018 APEX Producers Club.