2018 Land Markets Survey

Top Four Takeaways from The 2018 Land Market Survey

The highly-anticipated Land Market Survey is out! Every year, REALTORS® Land Institute and the National Association of REALTORS® Research Group conduct this survey for land professionals across America to use as an informational resource. The land industry faced many challenges (such as natural disasters and uncertainty on the long-term effects of the current trade war) and many victories (such as the WOTUS ruling and an overall strong economy). Let’s take a look at some of the biggest takeaways from the 2018 Land Market Survey.

1. Land Prices Are On The Rise, But Slowly

Average land prices across America rose, but at a slower rate than previous years. Land prices rose 2% in 2018, compared to 3% in 2017. This slower gain could be a result of rising interest rates and depressed commodity prices.

2. The Price of Land Bought and Sold Went Down

Across all land types, the median price per acre decreased to $4,500. The amount of land being bought and sold also decreased to a median of 53 acres. However, some land types actually saw higher sizes and prices in 2018. Agricultural irrigated land, timber, recreational, and ranch land all increased in price per acre over the year, while agricultural non-irrigated, timber, residential, and ranch land increased in property size.

3. Financing Was The Number One Issue Facing The Land Industry

49% of respondents said that financing was an issue affecting the land industry. Local zoning, federal zoning, state regulations, and tariffs were also mentioned as top issues.

4. Land Is Being Sold Faster.

While some land types struggled in 2018, the median number of days a property would sit on the market decreased from 95 in 2017 to 90 in 2018.

As with any year, 2018 was a year of many ups and downs for the land industry. It’s impossible to predict what will happen next, especially in this industry. However, the data from the Land Market Survey can help us plan for whatever 2019 has in store for us and help make it the best year yet.

Want to learn more about the current state of the land market? On January 23, Scholastica (Gay) Cororaton, a research economist at the National Association of REALTORS®, hosted a survey going into the nuts and bolts of the Land Market Survey. The live webinar quickly sold out, but don’t panic! You can still watch the recording for free on our webinar archive page. The recording will be posted the week of January 28th.

We wanted to give a big thank you to everyone that participated in this year’s survey. We had the highest participation rate ever!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

land real estate market

2018 Land Market Survey Shows Slow But Steady Growth In The National Land Market

January 16, 2019 (Chicago) The Realtors® Land Institute and National Association of Realtors® Research Group released the results of their annual Land Markets Survey. The 2018 Land Markets Survey showed sustainable growth in both national land sales and land prices. Survey respondents reported a gain of two percent year-over-year increase in land sales and a two percent increase in land prices between the October 2017 and September 2018 period being measured.

Although an increase was seen for both land sales and prices, growth was at a slightly slower rate than the previous year. The slowdown is likely a result of rising interest rates, potential negative impacts of the tariff/trade war, and commodity prices still remaining depressed. The overall slowdown of the land market is primarily attributed to the modest gains across residential land sales (four percent from five percent), commercial land sales (three percent from four percent), and agricultural land (one percent from two percent) compared to the previous year. Additionally, the survey found properties were sold in a shorter time frame than in previous years with land typically on the market only 90 days, compared to the typical 95-100 days seen in past surveys.

2018 Land Markets Survey

Although respondents reported an increase in land sales and properties sitting on the market for a shorter time, they still expect to see a slower land sales market in 2019. Survey participants listed financing and zoning issues as the two major issues affecting land sales. A lack of comparable land values, appraisal issues, and rising interest rates were also mentioned as some of the biggest issues facing the land industry.

RLI’s 2018-19 National President, Jeramy Stephens, ALC, said “With so many factors making land transactions harder to navigate, it is more important than ever for land buyers, sellers, and investors to find an agent certified as an expert in land real estate – like an Accredited Land Consultant (ALC) — for their transaction.”

The annual Land Markets Survey is a tool for landowners and land real estate professionals in all sectors of the business to use for bench-marking and as an informational resource when conducting business. This year marks the sixth consecutive year that the survey has been conducted to reveal current trends and the ever-changing state of land markets within the industry; and this year’s survey had the highest participation rate ever. The Realtors® Land Institute has made the full survey results available for free to the public on their website at rliland.com/about-realtors-land-institute/land-markets-survey

About the Realtors® Land Institute
The Realtors® Land Institute, “The Voice of Land,” continually strives to maintain its status as the acknowledged leader for all matters pertaining to the land real estate profession. The Realtors® Land Institute provides the expertise, camaraderie, and valuable resources that are the foundation for all land real estate professionals to become the best in the business. For more information, visit rliland.com or call 800.441.5263.

 

Download Full PDF Press Release
Download Full PDF Land Market Survey Report

 

What does RLI Have In Store For 2019?

The start of a new year is a time for fresh ideas, getting motivated, and setting new goals. If your New Year’s Resolutions include growing your career, networking with other land professionals, and learning more about land, check out what the REALTORS® Land Institute has in store for 2019.

2019 National Land Conference

The biggest networking event in the land industry is right around the corner! Join hundreds of other land professionals in Albuquerque, New Mexico, on March 3-6, for four days of networking, amazing speakers, Break Out Sessions, and more!

This year’s opening keynote speaker will be Dr. Mark G. Dotzour, a real estate economist who worked as the Chief Economist of the Real Estate Center at Texas A&M University. His research has been used in The Wall Street Journal, Business Week, USA Today, and more. He will be informing attendees about how current economic conditions are impacting the land industry. You’ll also hear from expert industry speakers like Steve Apfelbaum, Amber Hurdle, John Newton, and Russell Riggs on topics such as the ecological value of your land, personal branding, the New Farm Bill, and the latest on land laws.

In addition to gaining expertise from these amazing speakers, you’ll be able to:

You can reserve your spot for NLC19 here. We hope to see you there!

Updated Classes

Our classes have been upgraded to include the most up-to-date information and the latest industry best practices. In addition, our new VILT (Virtual Instructor Led Training) courses foster engagement with and hands-on participation in the course content as well as networking with fellow participants. We are still rolling out these new classes, so if you don’t see a class you’d like to take, check back later in the year on our  , and we’ll most likely have it scheduled.

LANDU Education Week

LANDU Education Week is an amazing opportunity to finish all six required courses for the Education Requirement towards earning the Accredited Land Consultant Designation in one week.  This year’s LANDU Education Week will take place in Denver, CO, from June 2-11. We sold out quickly last year, so be sure to register early! We’re still polishing the final details, but will be opening registration in early April.

Great New Webinars

Want to dive deeper into the Land Market Survey? We have two free webinars coming up that go into the nuts and bolts of the survey’s results. Scholastica (Gay) Cororaton, a research economist at the National Association of REALTORS®, will lead the Digging Into the Land Survey: Top Market Trends webinar on January 23. Then, Jay Wittistock will take a closer look at land surveys in general with The Dirt on Land Surveys on April 10.

Didn’t get to watch a webinar live? No problem! You can watch recordings of them here.

With all these great events, classes, and webinars coming up, 2019 is shaping up to be an exciting year for the REALTORS® Land Institute. We hope it is for you, too!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

Dealing with Holiday Stress As A Land Agent

The holidays are a stressful time for everyone, but especially for land agents. Many clients have a tight deadline to get deals closed before the end of the year or even before tax season. With tensions running high and a seemingly endless to-do list, it can be easy to give in to the stress of the holidays. However, there are a few things you can do to deal with holiday stress.

Communicate

Strong communication is always key in the land industry. With so much happening around the holidays, one of the best ways to reduce stress is clear and constant communication to make sure all projects are headed in the right direction.

“As always communication is key, staying in contact with everyone involved in a transaction especially during this busy time of the year can make for a less stressful transaction,” said Calvin Perryman, ALC, with Great Southern Land.

Know Your Calendar and Everyone Else’s

It can be hard enough to keep track of what’s going on in your life, let alone everyone else’s. Keeping your calendar updated with the schedule of those you work with and for is the best way to make sure you don’t miss an all-important meeting or double book yourself.

“When closing a land deal around the holidays it is always best to make sure everyone is on the same page with their schedules,” said Perryman. “Make sure everyone knows when the parties will be out of town, when the attorneys’ offices will closed, and let everyone know your holiday schedule as well.”

 

Turn Your Ride Into Fun

Long car rides can drain you of your energy. To make them more enjoyable, try listening to some great land podcasts to learn on the go. Let’s Talk Land by Lou Jewel, ALC, features great guests and explores a wide variety of topics. Another great land podcast is The Land Show, co-hosted by Jonathan Goode, ALC.

Make Health A Priority

While trying to juggle everything else, people tend to think their health is the first thing they can let slide. Actually, a lack of sleep and poor diet lead to weaker concentration, poor memory, and can cause your stress levels to skyrocket. Be sure to use plenty of hand sanitizer, eat leafy greens, and squeeze in at least six to seven hours of sleep whenever you can. We know that a good night’s sleep can be rarer than spotting Santa Claus around Christmas, but sleep is always a good investment, especially around the holidays!

 

While trying to juggle work, family, friends, and everything else that comes along with Christmas, you can be left feeling exhausted and miserable at what is supposed to be the most wonderful time of the year. We hope these tips help you get organized and healthy for the upcoming holidays.

Is your New Year’s Resolution to learn more about land? Once the holiday stress settles, be sure to check out our upcoming LANDU Education courses.

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

 

Tips From Land Experts on Closing Year-End Deals

With stress running high and people busier than ever, closing deals in December can be difficult. To find out how some agents flourish during the holidays, we reached out to some of our elite Accredited Land Consultants to find out their top tips for closing land deals in December.

Be Where The Buyers Are

Did you know that 78% of people do their holiday shopping online? Every year, more and more people go online to make purchases. With such an increase in screen time, sharing your properties on social media and in targeted ads is a great way to get your properties in front of potential buyers this time of year.

“The holidays are one of the better times to market your properties as families get together, shop on their phones, and flip back and forth on Facebook,” said Drew Ary, ALC, with Ary Land & Home/ Keller Williams Advantage. “In fact, 78% of people do most of their holiday shopping online and 54% of purchases will come from smart phones and tablets. Share your property listings and do some live videos about purchasing the ultimate Christmas present! Tell them to plan for tax season and use that extra money to make the most memorable investment there is to make!”

Communicate

Communication is always important in the land industry, but it is especially important around the holidays. As the calendar fills up, you run the risk of double booking a showing, client meeting, or other events. Clear communication is important with your staff, clients, and friends and family.

“Elevated communication is key. Each day matters when it comes to deadlines, so putting together a closing schedule early and keeping everyone in the loop at each step is essential,” said Kenny Schum, ALC, from Murray Wise Associates, LLC. “Make sure you know each stakeholders holiday travel schedules and business hours early and plan accordingly.”

Know Why They Buy (Or Sell)

While the popular misconception is that December is the slowest month for real estate sales, the looming tax season and the natural desire to get things done before the end of the year creates a whole new client base. Knowing who and why people buy will help you in closing land deals in December.

“Year end is busy for real estate brokers, buyers, sellers, and investors because it is a natural deadline for decisions,” said Ben Crosby, ALC, from Crosby & Associates, Inc. “Taxes are a major reason for these decisions. Buyers either want a purchase on their books before year end or after the new year. Sellers make the same decisions based on their best tax strategy.”

Be Prepared

Knowing that this time of year is hectic can actually be your secret weapon. Use the months beforehand to plan, schedule meetings, and layout what needs to be done before the holiday mayhem hits.

“Scheduling closings during the holiday season can be tricky,” said Phil McGinnis, ALC, of McGinnis Commercial Real Estate Co.  “I prepare all year to be able to call in favors at holiday time to get my closings fit in. Lawyers, paralegals, and the whole team of surveyors and appraisers usually don’t mind helping out if they have been helped out throughout the year.

De-Stress

Holidays have a way of packing on the stress. Working around the clock while trying to juggle all your other Christmas activities can drain even the toughest agent quickly. Make sure to take some time for yourself.

The holidays can be a tough time to close deals. However, with the right mindset, preparedness, and open communication with those in your office and in your life, closing land deals in December will be a breeze!

Don’t have your Accredited Land Consultant (ALC) Designation yet? Learn about the requirements for and benefits of earning this prestigious designation!

About the Author: Laura Barker is a freelance writer based out of California for the REALTORS® Land Institute. She has been with RLI since October 2017.

Farm Bill Passes House and Senate, Heads To President Trump’s Desk

After passing both the House and Senate, the Farm Bill (also known as the Agriculture Improvement Act), is headed towards President Trump’s desk for his final seal of approval. The President is expected to approve the bill, saying yesterday that the bill is in “very good shape”.

The bill was overwhelmingly approved by the House, passing by 369-47, after being passed by the Senate on Tuesday.

If this Farm Bill gets President Trump’s final signature, the bill will renew crop insurance and expand the acreage of the Conservation Reserve Program. The bill will also allocate $225 million towards “Agriculture Trade Promotion and Facilitation”, which will help ease the financial impact on farmers during tariff wars. Overall, the Farm Bill is expected to cost $867 billion.

Environmental Protection Agency and Army propose a new definition of the WOTUS

 

On December 11, the U.S. Environmental Protection Agency (EPA) and the Army proposed a new definition of the Waters of the United States rule (WOTUS). This proposal is the final step in the process to review and revise the controversial rule following President Trump’s 2017 “Restoring the Rule of Law, Federalism, and Economic Growth by Renewing the ‘Waters of the United States’ Rule” Executive Order.

 

“Our proposal would replace the Obama EPA’s 2015 definition with one that respects the limits of the Clean Water Act and provides states and landowners the certainty they need to manage their natural resources and grow local economies,” said EPA Acting Administrator Andrew Wheeler. “For the first time, we are clearly defining the difference between federally protected waterways and state protected waterways. Our simpler and clearer definition would help landowners understand whether a project on their property will require a federal permit or not, without spending thousands of dollars on engineering and legal professionals.”

wotus proposal epa signing december 11

RLI Past President Bob Turner, ALC, attended the official signing. “We will finally have clarification of the rules, we will be able to easily determine what is Federal waters and what is not without having to hire engineers, consultants and lawyers to get a determination,” said Turner. “This will allow landowners, farmers, developers, home builders, and conservationist to own, improve, develop, maintain and pass on to future generations with a clear, understandable and implementable definition.” Read more.

November 2018 Land Sales Summary

Based on data shared through the Lands of America Comparable Sales Program, there were 162 properties listed as sold by REALTORS© Land Institute Members in November 2018, an increase of 6 percent over the previous month. This represents approximately $90 million and 21,000 acres of land and rural real estate sold across 131 U.S. counties and 25 states. November 2018 sales activity by REALTORS© Land Institute members participating in the program decreased by 14 percent compared to sales volume from the same period in 2017.

Pat Karst with Wabash, Indiana-based Halderman Real Estate Services & Halderman Farm Management and Travis Hamele with Portage, Wisconsin-based United Country – Hamele Auction & Realty jointly recorded the most individual sales during the month.

Listed as sold on November 12, John Pearson with Pearson Real Estate Company, Inc. registered the month’s largest sale by overall size. The 6,442-acre Flying T Ranch (East Unit) is located in northeastern Wyoming’s Campbell County. The ranch includes about 12 miles of the Belle Fourche River, with most of the river flowing past the ranch headquarters and through the east pastures of the ranch. Of its total acreage, 4,641 acres are deeded, with the remainder held under State and BLM land leases.

The LandGuys’ Scott Whittington, ALC, notched the most expensive sale with the November 1 purchase of the Atherton Grain Facility in Illinois’ Bureau County. The silo is licensed to store up 4.5 million bushels and includes 20 grain-storage tanks. According to U.S. Census Bureau data, Bureau County ranks seventh in the state for the size of its overall ag economy, with corn grown for grain and soybeans being the county’s biggest crops. __________________________________________________________________________________

The Lands of America Comparable Sales Program includes almost 260,000 individual sales records dating back to March 2000. The program was put together to offer one centralized, nationwide location to assist in valuating properties. Sales information is shared on a voluntary basis by individual program participants. Please click here to learn more about participating in the Lands of America Comparable Sales Program.

Should You Start A Christmas Tree Farm?

One of the surefire signs that Christmas is around the corner is seeing those beautiful green pine trees popping up in every household. If you are thinking about growing some trees of your own, ask yourself these five questions to see if a Christmas tree farm is right for your property.

1.Do You Have The (Right) Land?

With the average Christmas tree farm squeezing in 1,500 Christmas trees per acre, these trees can take up a fair amount of land. If the property you own doesn’t have enough room, you can always sublet land from a neighbor. Since Christmas trees take a long time to grow, make sure to work with a land expert in your area to make sure you get the best deal for this long-term commitment.

Soil type is another factor to take into consideration. While different trees do best in different soil types, well-drained, loamy soils are a good bet for almost every type of Christmas tree. Soil that holds onto water will drown the trees.

2. Do You Have The Time?

Christmas trees are low-maintenance, not no-maintenance. Not much has to be done in the first four years of growth, but after that, the trees do require upkeep. Once the trees start to mature, you’ll want to shape the trees to help them maintain that gorgeous conical shape everyone loves.

3. What Trees Will You Grow?

There are dozens of types of Christmas trees. Which ones will you grow? Here are some of the most popular according to the Farmers’ Almanac.

  • Balsam Fir. This tree is incredibly fragrant and will fill your house with that classic Christmas tree smell.
  • Douglas Fir. The way this tree grows gives it a natural fullness and conical shape.
  • Fraser Fir. People love these trees for the unique silver color underneath the needles.
  • Scotch Pine. Tired of sweeping up needles every day? Scotch pines are famous for not shedding and retaining water after it is cut, making it a great low-maintenance tree.
  • Colorado Blue Spruce. The ice-blue color of these trees makes it popular with people looking to do a little something different this Christmas.

4. Are You Looking For A Crop That Will Turn A Fast Profit?

Certain crops reach maturity quickly and have a high regrowth rate, making them great if you need cash in a pinch. Christmas trees are not one of those crops. From seed to fully-grown tree, the average Christmas tree takes anywhere from eight to ten years to reach maturity. And that’s only if everything goes right. Make sure you can afford to not make money off this specific crop while it matures.

5. Think Beyond the Tree

You can also sell greens, garlands, and wreaths alongside your trees. Holly, poinsettias, and pine cones are also extremely popular with decorators and crafty people. This text is from our 2019 updated Timberland course:

The land can be used for specialty products such as Christmas trees, boughs for holiday wreaths, mushrooms, honey, or maple syrup. Additionally, the land can be used for other wood products, such as saw, firewood, wood chips, decorative wood, greenery, cones, and seeds.

Christmas trees are a staple of the holiday season. We hope this article helped you decide whether or not your land is right to start your own Christmas tree farm or an agritourism business.

Whether you are looking for land to grow Christmas trees or any other kind of crop, be sure to always work with a qualified land real estate professional, like one that can be found on the Find A Land Consultant search tool, to get the best deal for your hard earned money.

Want to learn about growing trees for profit? Be sure to check out our Timberland course, which will be available to take in 2019!

About the Author: Laura Barker is the Membership and Communications Specialist for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.

Selling Land in a Down Market

Selling rural land in a good market is fun. Lots of fun. Buyers are throwing money at you, sellers are happy with how quickly you sold their property, and you have some extra money in your pocket. You hope these days will never stop. But in the back of your mind you know that “all good things must come to an end.” Sales can be the best job in the world when it is good, and a very difficult career path when “no one is buying.”

I started my real estate career in January of 2008. Do you remember what was happening in real estate in 2008 and the years that followed? It was “the worst real estate market in 50 years.” I had the luxury of not knowing what a good market was. It was slow going for me to build a business from scratch, but I didn’t have to fight through the emotions of having a few great years, and then going into a deep slump.

Every year I was in business was my best year ever, up until 2016. In 2016, I made about 1/3 of what I earned in 2015. It was my first down year in my career. That year we welcomed a son into our family, and that involved a lot of time at home and kept me from being out in the field. I had some demands on my time because I served on several boards and was the president of the RLI Alabama Chapter. And it didn’t help that we had one of the most contentious presidential elections in recent history that year. My personal circumstances and the local market climate all added up to a big bust for me that year. But I learned a lot, and this article contains some of the lessons that were impressed upon me by my circumstances.

Here are some practical lessons that helped me get through some tough times, and I hope they are helpful for newer agents in the industry.

  1. Trim Debt- I don’t mean to sound like Dave Ramsey here, but there is a lot of freedom that comes from not being under the huge burden of large monthly payments. This isn’t always possible, especially for the business owner, but trim the debts where you can.
  2. Spend Money on the Things that Generate the MOST ROI. When you are flush, you will throw marketing dollars at anything that moves. When times get tough, it makes sense to invest those dollars in the places that will make you the most money. Revisit your online advertising plans, magazine ads, infrastructure, and business systems to see where you can squeeze more out of what you’re putting in.
  3. Be Diligent- When you get discouraged it is easy to slough off on work and go hunting or to the movies. Make the calls, send the emails, put in the face time that will generate the business you need. Down markets are not the time to take it easy.
  4. Be Active- The success of your business hinges, to a large degree, on how active you are. This principle is amplified when fewer people are buying. The activity also helps buoy your spirits, and makes you more productive and positive. Be proactive and do things that engage you spiritually, physically, socially, and mentally. I had to constantly fight the urge to withdraw and sit at home and mope. So much of the battle for making sales is fought between your ears. I am a fan of the concept of “What you think is what you become.” To a large degree, your thoughts shape your actions, and actions often shape outcomes.
  5. Be Generous- “It is more blessed to give than to receive.” is a famous quote from Jesus in the scriptures. Whether you are religious or not, this principle is true. Giving of your time, talents, or resources to others takes your mind off you and focuses on the needs of someone else. Trust me, it just works.
  6. Have Something Positive to Say- “How is the land business?” You will get asked this question 20 times a day. How you answer it will determine how much new business and what opportunities come your way. Don’t lie, and don’t manufacture stories to impress, but have something positive to say. Talk about a recent listing, showing, or offer if you don’t have recent sales to discuss. People want to do business with positive people.
  7. Always have 1 Property that is a DEAL. When someone asks you if have any deals, you need to have something to say. This is the chance to make a sale on something that is a really good buy or has some upside. Be ready to present a prospect with something that could make them some money.

I know this list is pretty elementary, but the lessons here helped me get through some difficult times. So much of selling is based on the vibes that people get from you. Find ways to be positive and better yourself. You need all the extra encouragement you can get to get it done. I have found Zig Ziglar to offer some helpful, time-tested perspective on sales topics like this.

There will be down markets ahead. No one knows exactly when, but markets are cyclical. I hope this article provides some ammunition to help you prepare and fight the war you’ll fight within.

Jonathan Goode, ALCJonathan Goode, ALC, is an Accredited Land Consultant (ALC) and broker with Southeastern Land Group. He is licensed in Alabama and Mississippi and was the 2018 Alabama Land Realtor of the Year. You can hear him on his weekly radio show and podcast, The Land Show.