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Listen Up! The ROI on NLC

Married people, who can relate to listening to your spouse without really listening? No, just me? For years, I’d heard my husband, Luke Worrell ALC, come back from the National Land Conference raving about how valuable it was – the speakers, the networking and everything in between. I didn’t fully grasp what he meant until I experienced NLC18 for myself this year. It was the single most valuable professional development tool I’ve put in my work belt in a long time.

Luke and I are blessed to work together in the land business that his dad, Allan Worrell ALC1, started and that we now own together – Luke as a land broker and farm manager, and me on our marketing and operations functions. NLC18 equipped each of us with new ways to become more effective and efficient in our roles. Allow us to elaborate…

Networking Opportunities

Luke: The NLC has become somewhat of an annual pilgrimage to me. Like many organizations and activities, you get what you put in, and the NLC has given me so much. The thing I most value about the conference is the chance to come together with colleagues from around the country and network. It can go beyond networking as well; I have made countless genuine friendships over the years by attending this event.

The 2018 conference in Nashville was special to me. Not only was it the first NLC that Allison and I could attend together as business partners, but it held certain symbolic meaning to me personally. My very first NLC was in Nashville back in 2011. I was “green as grass” to the industry and literally knew no one there other than my dad. I was there lacking confidence and not really knowing what to make of everything and everyone. Ray Brownfield held a national position with RLI at that time and was on stage talking about how the NLC held such distinction to him. He cited that networking through RLI has led to great business. I distinctly remember a younger, naïve version of myself sitting there wondering to myself if what Ray was saying was true or something nice he felt like he had to say since he was in leadership….

Fast forward seven years to 2018 and I was in Nashville again, this time winning the National ALC-to-ALC Networking Award for the largest real estate transaction closed between two Accredited Land Consultants. Low and behold, the colleague with whom I partnered and closed that sale was Ray Brownfield himself. As it turns out, Ray was telling the truth back in 2011! Closing on an $8.4 million farmland sale is a huge gift from God that makes for a great story and a feather in the cap to networking at these events. The biggest take away goes beyond an award-winning sale – it is the people. Since that first trip to Nashville in 2011, Ray has become a trusted colleague, a mentor of sorts and a genuine friend. The wonderful thing about the NLC and going year after year is that I could say that about many other members of the Realtors Land Institute. Barring tragedy or the birth of a child (literally the only reason I missed Tucson in 2015!), I refuse to miss the National Land Conference. It is an invaluable experience for me as a land professional, and me on a personal level.

Knowledge Acquisition

Luke: Another obvious benefit of the NLC is amount of knowledge you take away. Over the years, the conference has continued to add high-quality breakout sessions that essentially create a buffet of knowledge. You can pick and choose from numerous choices and tailor your conference experience to expand your knowledge in just the right places.

Nashville was a prime example. I went into the conference wanting to learn more about reaching different types of buyers, other than those I have grown accustomed to. Because of the numerous breakout options available at NLC, I was able to do just that. On one day of the conference alone, I learned about working with foreign buyers on land acquisitions, understanding what motivated institutional investment groups and how to better position myself on social media to appeal to a broader base. Keep in mind I was able to attend all of these sessions in an eight-hour window of time. There isn’t anywhere else I could cover that range of topics in depth in such a short period of time. Over the course of three or four days, the quality of options to learn is incredible.

Allison: Just as Luke was able to acquire new knowledge to help him as a land broker, I was able to expand my knowledge on topics that help me better market our company and address some operational challenges we’re facing. I either participated in a session, met with an exhibitor, or swapped strategies with other attendees on the following topics, and more:

  1. Tools for tracking sales leads and processes within the sales cycle
  2. Tips for how to motivate our brokers and measure their performance
  3. Social media tips and tricks – when to post, what platform to use, how to engage the audience
  4. How to improve our online footprint
  5. Tips for becoming more effective and efficient

For at least three of those topics, I had signed up for various webinars over the past year and cancelled at the last minute because something came up at work that made it fall on the priority list (not RLI webinars, of course – those are can’t miss!). Participating in the National Land Conference allowed me to pull away from the day-to-day so that I could finally devote uninterrupted attention to topics that will help to grow our business.

Public Relations

Allison: You might be surprised to read that Public Relations is one of the value-added benefits we identify for the National Land Conference. But, hear me out. Anything you do to develop yourself professionally is an opportunity for you to demonstrate to landowners, lenders, attorneys and others with whom we all share the agribusiness space, that you embrace the notion of lifelong learning within your craft. That you aren’t just someone who operates solely off of intuition in your little corner of the world.

Tactfully slide into conversation that you just got back from the National Land Conference and that you learned about XYZ topics, compared land market trends with brokers in neighboring areas and invested in developing yourself to the benefit of those whom you serve. In our market in Central Illinois, after Luke returns home from a work conference, I often contact the local radio station and offer him up for an interview on their farm programming show. They usually jump on the chance to fill a timeslot, and it’s a great way to position ourselves as thought-leaders within the ag realm, so it’s a win-win for everyone. Write about what you learned at the conference on your blog and/or company newsletter. Post a photo from the conference on your social media pages.

Make the most of any conference you attend, leadership role you hold or award you win. You can bet your next commission check that I leveraged Luke’s ALC-to-ALC Networking Award to his advantage! It’s okay to toot your own horn (in a humble, high-integrity way of course) about awards you earn. More than just a plaque in your office, industry awards are tangible ways to show potential clients and business partners that you have the credentials and experience they’re looking for in a land broker.

And for goodness sake, get your ALC designation! Talk about good publicity!

Can you tell that we’re big fans of the National Land Conference?! Taking time out of your territory might seem like a costly endeavor, whether financially or procedurally. But we assure you, it is an investment that pays for itself. If you’ve never been, what are you waiting for? Let’s meet up in Albuquerque for NLC19!

 

1 For those of you who know Allan, rest assured, he hasn’t retired. We honestly don’t think he ever will – he loves the land business too much! He’s just tired of dealing with the headaches of business ownership.

This article originally appeared in the 2018 Summer Terra Firma Magazine, the official publication of the REALTORS® Land Institute.

 

About the Authors: Luke and Allison Worrell own Worrell Land Services, LLC, specializing in land brokerage, farm management and land appraisals across Central Illinois. Luke is an accomplished Land Broker who has earned the Accredited Land Consultant (ALC) designation. He is also an Accredited Farm Manager (AFM) who manages 84 farms across Central Illinois. Luke is an active leader in many ag-industry organizations, both nationally and locally. Allison leads the company’s strategic marketing and communications efforts. She brings to the business a unique blend of professional experiences from her background with a national pharmaceutical wholesaler, as well as non-profit work.

 

 

 

A Record LANDU Education Week

In 1984 George Straight was launched to the top of the charts with his # 1 song Does Fort Worth Ever Cross Your Mind. Now, 34 years later, a record number of RLI Members will likely be launched to the top of the charts in their own markets thanks to one of the best LANDU events ever put on by RLI. With 50 participants involved in nine full days of intense classes, along with evening festivities most nights, there was certainly not a down moment during the week.

Attendees came from all over the United States this year. We had representation from brokers that specialized in selling the Alaskan frontier, the California coast, recreational properties in Colorado, hunting ranches in Montana, working ranches in Texas, timber farms in Georgia, rural developments in Tennessee, commercial properties in Alabama, and citrus groves in Florida. The camaraderie and knowledge alone that was shared amongst just the attendees was certainly both enjoyable and valuable. It’s quite clear just from engaging in conversations with RLI members from across the country why they are some of the top real estate agents in their markets.

The RLI Texas Chapter hosted us to a fabulous evening at the Fort Worth Stockyards. Visiting the Texas Rodeo Hall of Fame and Niles City Hall Saloon were wonderful ways to start the evening. A special thank you must be given to Lone Star Ag Credit for the drinks and amazing dinner they treated us to at Lonesome Dove Bistro. What would an evening in the Fort Worth Stockyards be without a night cap at the White Elephant Saloon?

Obtaining the Accredited Land Consultant (ALC) Designation is no easy feat. With 104 educational hours being required, it’s something that can literally take years to accomplish. LANDU did a fabulous job of condensing these hours into the nine days that we were in Texas, without cutting corners on the quality of the education. I’ve taken real estate classes in multiple states across the country, and I must say that the instructors we had at LANDU were by far some of the best instructors I’ve ever had. It was an honor to learn from them and hear about their years of experience in the real estate industry.

In the Transitional Land Real Estate course, we discussed the financial aspects, physical attributes, and the governmental, legal and economic factors that can greatly impact a piece of development ground.

This carried over smoothly to Land Investment Analysis where we analyzed data to calculate the net present value, net future value, internal rate of return, and multipliers and ratios for different properties when determining the highest and best use of those properties.

In the Land 101: Fundamentals of Land Brokerage course, we discussed the tools and techniques that are involved to strategically market and sell both vacant land and rural properties.

Agricultural Land Brokerage and Marketing was certainly educational in that it brought to light all the different economic factors that can affect the value of agricultural land.  It also taught us how to analyze and calculate the income potential of farm land.

The Tax Deferred 1031 Exchange class educated us on the different tax laws that exist for our clients, and how we can help them defer taxes on their investments.

Even though I’ve been a licensed REALTOR® for 16 years, the topics that were covered in the Transitional Land Real Estate class, Land Investment Analysis class, and Tax Deferred 1031 class each gave me tools that I literally put to use in my practice within the first three days of being back in my hometown.  Being able to pass along my knowledge and expertise to my clients will certainly separate me from my competition, and I have LANDU and RLI to thank for that.

As George Straight says in Does Fort Worth Ever Cross Your Mind… “Good memories don’t fade so easy.  Does Fort Worth ever cross your mind?” I think I speak on behalf of the majority of the attendees that participated in this year’s LANDU Education Week when I say that the good memories will certainly not fade so easy from the fun times we created getting to know one another, and when Fort Worth crosses our minds we’ll think of the eventful evening we had together that night thanks to RLI.

 

Justin Osborn is a real estate broker with The Wells Group. Justin is a member of RLI on the Future Leaders Committee working towards earning his ALC.  He currently resides in Durango, CO.

Time Out-Sourced

As a broker, what activities do you enjoy doing the most? Is it meetings? Researching property? Cold calling? <–(FAT CHANCE). Beyond enjoying, what activities tend to get you the most business or make you the most money? I’m sure we have many activities that we enjoy doing far more than others. I have many of them. For example, I absolutely hate collecting all of the minute information related to a new listing. Tax info, parcel numbers, future land use, water, sewer, etc. It is certainly important for me to know all of that information. But the process of collecting it is time-consuming and tedious. On the other hand, what I enjoy more than anything is riding property with a client. Not only does it teach me the finer points of the land itself, but it fosters the client relationship in a unique way. This also takes time. You can’t be in a hurry when getting to know your client. For me, it’s one of the most important things to focus on for current and future business. When considering the resources that you put towards your business everyday time is both the most demanded and the most precious. It is your most valuable and least available resource.

This is not the first time I have written about protecting your time. Visit What is Your Time Worth? Part 1 & Part 2 for some background. For this article, I will focus more specifically on saving time when doing one of the most important things in the business: PROSPECTING.

I’ve learned a lot about prospecting over the years. I’ve utilized many resources and heard from or read many different experienced brokers on the topic. A website and blog authored by Bo Barron was particularly helpful in my early days of brokerage. Most recently, I heard Michael Bull, CCIM, speak at the REALTORS® Land Institute National Land Conference. Michael led an incredible session on broker success strategies and gave me one of the best tips I’ve ever heard about prospecting in commercial real estate: “Prospecting is not part of the business. It IS the business.” With this idea as the backdrop behind spending your time wisely, let’s look at how to maximize your available time for true, focused prospecting.

Here’s a quick real world look at the aim and process of my prospecting system. I look primarily for high-quality farmland. If I can find willing and reasonable sellers who own irrigated farmland, I can usually sell it pretty quickly. Below is a rough breakdown of my process. When I first started, I did all of this myself.

Step 1. Find high-quality properties located in certain agricultural areas

  • Search aerial imagery visually
  • Look for crop circles, irrigation

Step 2. Match likely properties from imagery with tax parcel info

  • Find property on tax assessor website
  • Collect owner’s name and address

Step 3. Search public information websites to find phone numbers for owner

  • Google owners name
  • White Pages, Intellus, etc.

Step 4. Enter information into Client Relationship Management (CRM) database

  • Click, type, copy/paste, repeat
  • Ensure accuracy, categorize new prospect
  • Log task for follow up call to prospect

Step 5. Prepare form letter to mail

  • Enter address info on form letter, fold, and insert
  • Address envelope, lick stamp

Step 6. Follow up call

  • Pick up phone, dial number
  • Talk
  • Sell
  • Make money

That’s a lot of steps. And all of that work took time. Time, time, time! And on the days I had meetings or other obligations, I got further and further behind.  I felt like I was always playing catch up with my property research and other administrative tasks – and the phone calls often left undone. Then came the MOMENTOUS day I discovered the world of Virtual Assistants (VAs).

VAs are real people who will undertake just about any task that can be completed with the use of a computer and phone. They work remotely from anywhere in the world. They can’t pickup your dry cleaning or drive you to an appointment. But when it comes to administrative and electronic tasks, they are some of the best in the business. With a little training and direction, they will amaze you with their ability to complete tasks quickly with great attention to detail. A quick Google search of “Virtual Assistant” provides many different clearinghouses to choose from or you can hire a freelancing VA directly. Hourly rates vary depending on experience and skill level, as well as whether they are US-based or overseas. However, you can get solid virtual support for between $8-$20/hour. It may take some trial and error to find a good fit, however, once you get comfortable with the process you will wonder how you ever lived without it.

The one thing I will admit is that it was difficult at first to hand things off. I had a certain way I wanted tasks done and was hesitant to just let someone else do it for me. Yet before long my VA was churning out info and products for me faster than I could keep up with the important things. So now, my process looks like this:

Step 1. Open CRM and see all the wonderful work my VA has done for me.

  • Properties researched
  • Owners name, address, and phone number, already in database
  • Tasks for follow-up calls already entered
  • Letters ready to print

Step 2. Give letters to in-house assistant to collate, address envelopes, and mail

Step 3. Same as Step 7 above

The process that once took me about 30 minutes per prospect/property now takes about 30 seconds. I skip straight to the most important step of getting on the phone with people to build relationships and get busy listing and selling property.

I will also note that the combination of a VA with an in-house Executive Assistant (EA) or Administrative Assistant (AA) is an incredibly valuable combination. Whatever the EA can’t do because it requires a physical presence (such as mailing letters) the EA or AA can do. My preference is to map out the vision and set expectations for the in-house assistant and then let them use their own skills while leveraging the VA as necessary to get the job done. My focus is on the output, and I do my best not to get too involved in the process.

As with anything you introduce into your business, all of this takes time: setup, training, direction, etc. And of course, none of this is free. A certain cost is associated with outsourcing of all kinds. You will need to make a determination on what is an appropriate level of outsourcing and cost for yourself and your business. However, in the long run, the time saved and the additional revenue generated is more than worth the time spent up front. As a suggestion, if you’re new to Virtual Assistants, start small. Outsource some non-time critical tasks on a pay-as-you-go basis, assess the results, and gradually increase. You will likely have to make yourself uncomfortable (like I did) with letting go of certain things, but once you reap the benefits, I’m certain you won’t be disappointed.

Ultimately, the buck stops with you. As a licensed real estate agent you have both a capability and a skill set that you cannot outsource. There are very specific things about your job that only you can do. Yet there are hundreds and thousands of other things that someone else can do for you at a fraction of the cost of your time. I encourage you to really asses yourself and your business to see where you can leverage other people and divert your most precious resource to the most important of tasks.

To learn more about this topic, check out McDow’s companion podcast below:

This post is part of the 2018 Future Leaders Committee content generation initiative. The initiative is directed at further establishing RLI as “The Voice of Land” in the land real estate industry for land professionals and landowners. For more posts like this, click here.

About the author: Caleb McDow, ALC, is a land specialist and vice president for Crosby & Associates in Winter Haven, FL. He holds a Master of Science in Real Estate (MSRE), the CCIM Designation, and is a licensed private pilot and drone operator. McDow joined RLI in 2014 as a Military Transition Program (MTP) member. He is an active member of RLI, serving on the 2017-2018 RLI Board of Directors and as Chair of the 2018 Future Leaders Committee. He also regularly shares his expertise on real estate issues for various industry blogs.

Upfront Marketing Money: Partner With Your Clients

It is well known in the auction industry that about 90 percent of Auction Companies partner with their clients by charging upfront marketing money. Why is this not part of the traditional sales model? Is it due to the amount of competition? Is it fear of losing the listing to someone that doesn’t have the courage to ask for the much needed marketing money?

Whatever the reason, this topic is so dear to my heart due to seeing hundreds of thousands of dollars spent on marketing for an auction, just for the property to sell at 65 percent of the last list price to a neighbor. I have been involved in many successful auctions and many not so successful auctions. Yes, auctions work in certain situations and they are the quickest, most effective way to determine fair market value on a given day. With that said, my goal in writing this article is to help my “traditional land selling friends” provide exceptional service to their clients by selling properties the first time around. I believe this is done by heavy market exposure, paid for by your clients.

How many of you agree that the best chance you have of selling a property is during the first six months? Have you ever asked your seller for upfront marketing money in order to help sell their property in the first six months? If not, you should immediately make some adjustments to your listing presentation and offer both a basic and a premium marketing package, then see what your clients choose. In my opinion, it should be part of your discussion, more importantly on the $500,000+, unique/hard to sell assets.

Most agents are afraid to ask for upfront money. They are worried that they may get a hard “NO” and get run off the listing appointment. This is so far from the truth. In fact, asking for upfront money solidifies your ability to do your job and shows a willingness to execute. Worst case scenario, the seller decides they do not want to invest in the sale of their property and you offer them the basic package, which is the package the next agent they interview will offer. In other words, if you are looking at a $2,000,000 property that is really going to take a specific buyer and your client/seller refuses to invest a few thousand dollars to help the sale, what does that tell you about their motivation?

Here is a quick “upfront marketing” script:

With this being a very unique property with a limited amount of buyers, we really need to hit the ground running with marketing. The best opportunity to sell this property is in the first six months of advertising before it becomes stale on the market. Over the years, we have seen hundreds of similar properties go to auction because they were not marketed properly in the first place. And the crazy thing about Auction is the seller ends up paying one to two percent of their reserve upfront. In order to hedge our bets, we should come out strong and hit every marketing avenue we can. With that said, would you be comfortable paying $7,500 upfront to market your property? We will credit you back every dollar you spend on marketing against the commission at closing. Basically if its $1,000,000 Listing at X% commission, charge $7,500 upfront, the net commission will equal $1,000,000 x X% – $7,500.

Below are the packages we offer…

Your Everyday Agent Marketing Package: NO COST

  • A 4×4 Generic LAND FOR SALE sign
  • Professional Drone Still Photos
  • Advertised on Local MLS, LandsOfAmerica.com, Zillow, Trulia, LandWatch, LandandFarm, LandBrokerMLS
  • One Targeted Facebook Boosted Advertisement

Mediocre Marketing Package: $2,500

  • A 4×4 Custom LAND FOR SALE sign and 2×3 directional
  • Professional Drone Still Photos and Video
  • Advertised on Local MLS, LandsOfAmerica.com, Zillow, Trulia, LandWatch, LandandFarm, LandBrokerMLS
  • Three-month showcase ad on LandWatch.com or LandsOfAmerica.com
  • Flyers distributed local to property at major gathering places
  • Email blast to top land agents across all of the US
  • Two Targeted Facebook Boosted Advertisements

Blitzkrieg Marketing Package: $7,500

  • 4×4 RANCH FOR SALE SIGNS (one on property and one on nearby Hwy) and (3) Directional Signs
  • Professional Drone Still Photos and Professionally Edited Video
  • Three-Month featured AD on Landwatch.com
  • Three-Month Platinum AD on LandsofAmerica.com
  • Website designed specifically for the property
  • Bi-Monthly Email Blasts to all of the top land agents across the US through RLI
  • Ads on LandsofOklahoma, Landwatch.com, LandsofAmerica.com, LandandFarm, Zillow, Trulia, LandsofOklahoma, LandFlip, Realtor.com, LandBrokerMLS, DuPont Registry, WSJ.com, craigslist, etc
  • Ad in High Plains Journal
  • Cover on Open Fences Magazine
  • Cover on Homes and Land Magazine
  • Local Newspaper Ad
  • Flyers distributed local to property at major gathering places
  • Four Targeted Facebook Boosted Advertisements

Now that you have seen my basic guide to upfront marketing money, I want to make sure everyone understands that asking for upfront marketing money doesn’t happen on every listing. There are many listings that I sell with a very basic advertising package paid for by yours truly. In addition, depending on the listing, I may adjust the packages and remove a few items to lower the cost. Another tip is having a “Marketing À La Carte” menu. This allows you to offer several options to your clients at a set cost. At the end of the day, make sure you are always using the marketing dollars to promote the property, not yourself. Do not charge the client more than the hard cost of the advertisement and be authentic. Your clients will appreciate it for years to come and become your “raving fans.”

Thanks for reading, if I can ever do anything for you or answer any questions, please call or email me.

This post is part of the 2018 Future Leaders Committee content generation initiative. The initiative is directed at further establishing RLI as “The Voice of Land” in the land real estate industry for land professionals and landowners. For more posts like this, click here

About the Author: Drew Ary, ALC, is an agent with Keller Williams Advantage. Drew has a vast knowledge of raw land, land with improvements, and farm and ranch properties. Above all, he has a passion for selling land and farm and ranch properties by bringing buyers and sellers together through honesty and integrity. Drew spent 10 years in the real estate auction world with roles as a Closing Coordinator, Project Manager, and a large portion as the Director of Farm & Ranch Sales. Drew moved to traditional real estate with Keller Williams Advantage at the beginning of 2017.

Effectively Networking for New Land Professionals

Networking always has and always will be a vital component to any successful real estate professional’s career. Being new to the industry can be especially daunting considering the number of real estate professionals entering the business.  To put it simply, the best piece of advice I can share is “you must be seen to be known.” In order to establish yourself in the marketplace and be successful, you need to be seen “out and about” by your existing and prospective clients at local and regional functions.  Here is an outline of several ways you can effectively network to grow and sustain your real estate business:

  1. Network with Industry Leaders Face-to-Face
    Get to know the top industry leaders and let them know you are in the business. By industry leaders I mean Brokers and Agents (within your company as well as your competitors), Appraisers, Lenders, etc. which have been in the land business for some time and are thought of as the “go-to guys.” It may be tough to get much of their time considering their busy schedules, however, try offering to take them to lunch or stopping by their office for a quick chat when you’re in the area. Be sure to have something to offer them, for example, if you stop in to see a broker you could take information on a new listing or ask them about specific buyer needs that you may have. I am always surprised how much more I learn by stopping by someone’s office and talking for 10-15 minutes in person vs. calling, texting or emailing them to check in. Always be willing to sit back and listen when they start talking, you will be surprised how much you learn.
  2. Start Using Social Media Networking
    Social media has become a huge part of the land brokerage business. It is a great way to network with buyers, sellers, and industry leaders as well as market your clients’ properties. I recommend creating a “business page” along with your personal social media pages. The business page will allow you to promote your business in a professional manner that can be easily reached by the public. A tactic I’ve found to be successful is periodically sharing items from your business page to your personal page. This will send traffic over to your business page often resulting in very credible leads. You will also find that once you’ve established yourself in the business, many of your clients will become actual friends and will likely become “friends” with you on your personal social media pages. This is a great way to stay in touch with your clients. By simply “liking” their post or wishing them a “happy birthday” you will stay on their mind and when they need a land professional they will be more likely to think of you.
  3. Attend Conferences and Industry Events
    Conferences are one of my favorite ways to network. Generally, at these conferences there are great speakers and trade shows, along with some of the best of the best in the industry. I highly recommend attending the National Land Conference by the REALTORS® Land Institute which is typically held in the Spring of each year. This premier event is attended by the foremost leaders of the land industry and is a great venue to gain expertise from the best industry speakers and teachers available. In addition, Conservation, Agricultural, and Forestry conferences are held throughout the Nation each year and provide great networking opportunities. There are also local and state chapters such as The National Wild Turkey Federation, Ducks Unlimited, Delta Waterfowl, and Safari Club International that host events.  All of these can be very beneficial in getting to know like-minded individuals with an interest in buying or selling land.
  4. Network in Your Local Community
    There is no replacement for being involved in your local community. If you take care of and help the people at home, they will take care of you. There are great networking opportunities in most local areas including: Sponsoring Charity Events, Participating in Church Events, Sponsoring Youth Sports teams, etc. You should make it a point to be present at many local community events such as trade shows, community cook-offs, historical society events, etc. Along with volunteering and sponsoring these events it is also a great idea to be involved with your local Chamber of Commerce. Many of the people you see and meet at these events will eventually have a need for a land professional or perhaps know someone who needs a land professional. When this happens, you want them to always think of you.

This post is part of the 2018 Future Leaders Committee content generation initiative. The initiative is directed at further establishing RLI as “The Voice of Land” in the land real estate industry for land professionals and landowners. For more posts like this, click here.

About the author: Calvin Perryman, ALC, is an Associate Broker and Appraiser with Great Southern Land. Calvin is an active member of RLI, serving on the 2018 Future Leaders Committee and as the 2018 President of the RLI Alabama Chapter. He graduated from Auburn University with a Bachelor Degree in Agricultural Business and Economics in May of 2011. Shortly after graduating from Auburn he obtained his real estate license and has been in the real estate business since 2011.

Top Five Reasons You Need An ALC When Selling Land

We all know the old saying ‘the customer is always right’. Usually, it’s applied to restaurants and retail stores, but at the REALTORS® Land Institute (RLI), we think customer service is just as important in the land industry. Land sellers can expect an unprecedented level of expertise from any Accredited Land Consultant (ALC) that can help ensure you get the best deal when you sell land. Here are the top five benefits a landowner gets when using an ALC to sell their property.

1.ALCs Have An Unprecedented Number Of Connections

You meet a lot of great people on the road to completing the elite ALC Designation. These people include clients, other ALCs from classes and networking events, and industry experts from RLI’s annual National Land Conference.

Having these connections is a two-part benefit to land sellers. The first benefit is a larger client base. Since ALCs have so many connections with other expert land agents in the industry, they’ll have no problem connecting you with people interested in buying your land. ALCs have a national network of land professionals and industry experts at their fingertips through a directory of trusted land professionals called the Find A Land Consultant search tool offered by RLI.

The second benefit is that they have an endless wealth of knowledge from all their contacts. ALCs share their knowledge and experience through teleconferences, attending courses, and at the National Land Conference. When you hire an ALC to help sell a property, you’ve got the knowledge of hundreds of ALCs behind you.

2.ALCs Are Up-To-Date On Land Industry News

Knowing the latest in the land industry is a given for ALCs. Not only do they have an extensive knowledge of land from their courses, they are also able to stay up-to-date through a combination of e-mail newsletters, social media, and blog posts provided by the REALTORS® Land Institute. You can be confident that your ALC knows the latest legislative changes, market trends, and other news affecting the land real estate industry and will use this knowledge to your advantage in your land sale.

3. ALCs Are Proven Hard Workers

Getting the ALC Designation isn’t easy. To get the designation they must:

  • complete 104 LANDU education hours
  • meet strict volume/experience requirements
  • pass a summary exam
  • submit a portfolio that documents their experience, education, and volume of sales
  • be approved by RLI’s ALC Designation Committee and Board of Directors
  • agree to abide by high ethical standards, known as the ALC Code of Conduct, as well as the National Association of REALTORS® Code of Ethics

Did you get tired just reading that list? So did we. Completing the ALC Designation requires immense dedication and hard work. You know they will put the same amount of hard work into selling land.

4.ALCs Raise The Bar When It Comes To Experience

Selling land is such a complex process that you need someone on your team with years of experience. Having years of successful land sales experience is a required part of becoming an ALC. This experience helps them navigate every part of the sale, from mineral rights and soil types to how the land transaction could be impacted by 1031s or WOTUS. They know all the tricks of the trade from their years in the industry and can use it to help you sell your land.

5. Top-Notch Education Equals Expertise

When conducting one of the most important transactions a landowner can come across in their lifetime, there is a lot riding on having it done right. Why accept anything less than the best? Using an ALC guarantees that the agent representing you will have the knowledge and expertise to do what is in your best interest. All ALCs have completed rigorous courses through RLI’s LANDU Education Program, which is equivalent to having a master’s degree in land real estate transactions.

Selling land is so much more complex and requires specialized expertise of a trustworthy agent with connections, knowledge, and experience. Having an ALC at your side can help guarantee that you will sell your land for the best possible price. Find an ALC or reputable land professional in your area using RLI’s Find A Land Consultant tool.

The Realtors® Land Institute, “The Voice of Land,” continually strives to maintain its status as the acknowledged leader for all matters pertaining to the land real estate profession. RLI endeavors to remain the essential membership organization for the extraordinary real estate professionals who broker, lease, sell, develop, and manage our most precious resource: the land. The Realtors® Land Institute, provides the expertise, camaraderie, and valuable resources that are the foundation for all land real estate professionals to become the best in the business.

The Top Land Blogs to Follow!

Buying or selling land can be confusing and complicated at times. It helps to partner with a land professional. You the client need to be educated about the process, intricacies around land ownership and many other facets surrounding all things LAND. There are many blogs out there that cover these topics and a lot of this information is available to you through blogs. Experts in the field often write blogs where they have an opportunity to share their knowledge….so why not take advantage.

I wanted to mention just a few, I hope you find these helpful.

 

 

Lands of America Blog

One of the leading website for rural land searches. Their post are written from many land professionals around the country and contain information you need to know!

 

 

LandThink

A great website full of information. This is the parent company for LandFlip.com a great site for searching for land and farms. The content often contains surveys from land professional across the country. Want to get land savy? Read their blog.

 

Southeastern Land Group Blog

Great content from their land agents. The content often covers topics about buying and selling land, transaction process and a wide variety of great information. One of my favorite bloggers is Jonathan Goode.

 

 

 

REALTORS® Land Institute Blog

Institute of  Land Broker professional from across the Country. Their Blog post come from members with a diverse background including Forestry, Agricultural, Farms, Ranches and a lot more!!

Land Blog.. Get the Dirt!

I had to plug my own blog. With over 35 years of experience in the timber, land management and land brokerage business, I love to share information to help buyers and sellers! My blog is narrowly focused to cover land, real estate and forestry topics!

 

Kent Morris, ALC is a Registered Forester and Associate Broker who has experience in fields such as timber appraisals, harvesting, thinnings, and timber sales. He writes articles about these fields and more in his blog Land Blog…Get The Dirt!

The Benefits of Land Real Estate Education

Some people think all they need to succeed in the land industry is a love of land and a few years of experience under their belt. Both of these are great to have, but once you start working, you’ll be faced with questions that even some of the most seasoned professionals might not know how to answer. Would you know what to say if a client asked:

  • In what ways do soil types affect land use?
  • Can I use a tax deferred 1031 exchange to my advantage?
  • How can I gain community support for land use projects?
  • What kind of returns can I expect from this property over the next ten years?
  • What are the tax results of my land real estate investment?
  • What is the highest and best use of this property?
  • What is the most efficient way to title real estate assets for a future wealth transfer?
  • What does the current US property rights system guarantee a landowner?

Gaining expertise through professional development and continuing education prepares agents to answer the tough questions before a client even asks them. But that’s not all. There are a lot of benefits of land real estate education.

The REALTORS® Land Institute is the gold standard when it comes to land education. No other provider offers as wide of a selection or as in-depth of courses as RLI’s LANDU Education Program. Here are the top four ways a LANDU Education can help you every day in your business to more confidently conduct transactions and close more deals as a land agent:

1: Expertise From The Best

If you look at RLI’s Instructor Center, you’ll see over thirty instructors with countless years of experience between them. You’ll truly be learning from the best in the business. These teachers have been handpicked and approved by RLI based on of their knowledge and expertise in their field of specialization.

2: Learn Your Way, At Your Pace

When you work with RLI, you choose the way you want to learn. There are online classes for folks on the go, independent study courses for those who to choose the pace they learn at, or traditional classroom classes for people who want to learn and network at the same time. If you want to get the Accredited Land Consultant (ALC) Designation quickly, you’re in luck. RLI’s 2018 LANDU Education Week is June 2-10 in Arlington, TX. Complete all of the course credits required to earn your ALC Designation in one place, including the three required courses and three elective courses which ensure attendees meet the ALC Education Requirements upon completion.

3: Stay Trendy

We aren’t talking about hitting the closest Cabela’s to check out their clothing line or buying the latest Yeti accessory (although they are trendy!). The land real estate industry and the technology tools available to agents are constantly changing, making it crucial to stay update on the latest trends so you have the strategies and knowledge needed to adapt. RLI offers Hot Topic Webinars throughout the year to make sure agents can stay ahead of the curve. Many of which are free for members to attend.

4: Increase Your Client Base and Referral Network

Getting the ALC Designation is a great way draw more and get referred more clients. Having the ALC shows your clients and other agents that you have the expertise and experience needed to successfully conduct land transactions. Plus, as part of a nation-wide network of ALCs, there is no shortage of referrals happening.

Even without earning the ALC, RLI’s Find a Land Consultant tool, which is an online public directory of RLI Members, is a popular way for potential clients to find you. In fact, if you Google ‘find a land consultant’, the very first thing that pops up is RLI’s Find a Land Consultant search tool. Even Google knows RLI Members are the best in the business!

To wrap up, there are more benefits to land education than just getting a gold pin or three letters after your name – although we highly encourage you take advantage of their added power as well. You can expand your client base and referral network and learn from the best in the business about the latest need-to-know information for land agents all in a way that’s customized to meet your needs.

About the Realtors® Land Institute                    

The Realtors® Land Institute, “The Voice of Land,” continually strives to maintain its status as the acknowledged leader for all matters pertaining to the land real estate profession. RLI endeavors to remain the essential membership organization for the extraordinary real estate professionals who broker, lease, sell, develop, and manage our most precious resource: the land. The Realtors Land Institute, provides the expertise, camaraderie, and valuable resources that are the foundation for all land real estate professionals to become the best in the business. For more information, visit rliland.com or call 800.441.5263. It’s the best time to join the best!

What Does It Take to Be a Successful Land Real Estate Agent?

The land real estate business isn’t for everyone. It’s a field that requires enormous amounts of self-motivation, individuality, and hard work. It’s a field where working around the clock isn’t exceptional – it’s expected. That might seem overwhelming for some people, but all that work also has a lot of benefits. Meeting interesting people, the satisfaction of closing a big sale, and having the great outdoors as your office are just a few perks that come with the job.

To learn more about success in this field, we chatted with some of RLI’s top Accredited Land Consultants (ALCs) to learn about what it takes to be successful in the land real estate business.

Determination.

One thing that all land real estate experts need to succeed is determination. Land real estate can be impacted by lots of different things, many of them (like natural disasters) are out of your control. You need determination to get through the bad days and make the most of the good days. “I believe our success has been more about investing in ourselves, our careers, and our professional practices and never giving up on an opportunity. It all starts with being involved and taking advantage of the education offered through organizations like RLI,” says Drew Ary, ALC, a land specialist with Keller Williams.

Having determination to make the most out of any situation is a gateway to another key to success: a strong moral code. Having a strong moral code will give you stability in the dynamic world of land real estate and help you end the day feeling good about what you’ve done. “The Real Estate business can bring many highs and many lows. It is the kind of job that can leave you feeling incredibly accomplished and fulfilled one day while lost and struggling the next.  At the end of the day, it is your moral compass and how you treat people.  I’ll never shoot 100% or close every sales pitch but if I can lay my head down at night knowing that I was honest, genuine, and gave people my best, I can sleep easy and find confidence in that,” says Luke Worrell, ALC, with Worrell Land Services, LLC. If you don’t have the ability to make it through the tough days, land real estate might not be for you.

Grit.

Another factor that leads to success in land real estate is hard work and grit. Some people think that hard work means clocking in for a nine-to-five job, but land real estate experts are always working. Weekends, late nights, and holidays are all times that land real estate pros are still hard at work. They know that there is a direct correlation between the work you put into your job and what you get out of it. “The work you put in is directly related to the amount of money you earn, the freedom you have, and satisfaction you gain to
live your life your way,” summarizes Wendy Johnson, ALC, with Keller Williams Realty Rockwall.

Adaptability to Tech.

For land real estate experts, technology can be a double-edged sword. Sure, it’s great for finding new clients and properties, but who hasn’t watched hours go down the drain because you are trying to keep up with e-mails, calls, and social media? The trick is balancing the benefits of technology with the benefits of in-person interactions.

“Technology has changed the real-estate landscape in a big way, making consumers far more independent than in the past. However, I still believe that buyers and sellers prefer a personal connection with a real-estate professional. This has essentially shifted the focus of our job from that of a sales person to that of a trusted counselor. Millennials generally prefer to text in the beginning, but given the vast array of real-estate professionals from which to choose, most buyers still want to hear the sound of a voice before they make a final decision on who to trust. I always prefer to get a buyer or seller on the phone—or better yet in person. Technology is an excellent way to view through a window, but face-to-face is what finally opens the door,” said REALTORS® Land Institute Member Kem Winternitz, ALC  of Timberline Realty in an interview with Lands of America. If you can make technology work for you instead of the other way around, you may just be able to make it as a land real estate expert.

Expertise.

An extensive knowledge of land real estate is key for success. Getting hands-on experience or working with people who have many successful years in land real estate under their belt is a great way to learn the ins and outs of the industry. And the more you know about the field, the more you know about your clients and their needs. “A really great land broker needs to be able to share his buyer’s vision in addition to truly understanding the highest and best use for all properties. The phrase “boots on the ground” never meant more than it does in land brokerage,” says Winternitz.

In addition to utilizing all the technologies that are available today such as mapping and marketing, a land broker must literally put his boots on the ground. He or she needs to be familiar not only with the property itself, (property corners, boundaries, utilities, rights, etc.) but also the general area, elevation, terrain, soil capabilities, animal-carrying capacity, water features, game management units, and so on in order to understand fully what they are marketing and to answer the buyer’s questions completely. Outstanding land brokers develop gut feelings and a natural instinct about land parcels that only comes only with experience,” says Winternitz.

If you have determination, a rock-solid work ethic, an ability to use technology wisely, and a good knowledge of land real estate (or the willingness to learn – check out the LANDU Education Program) , you might just have what it takes to succeed in land real estate!

Is New Technology Replacing Land Brokers?

Are real estate land brokerages going the way of the dinosaur?

With the advent of drone videos, Google Earth, digitized County GIS records, and property advertising websites, are the traditional services of rural land brokers still needed? This article is my attempt to address that question.

If you are a part-time or mediocre land agent who only does an occasional land deal, you should be worried about how necessary you are going to be to consumers going forward. Your services will probably not continue to be as relevant in the near future. Brokers that continue to get better at their jobs and excel in professionalism have a bright future ahead.

My conclusion comes from observing craftsmen in their trades. A mediocre cabinet maker with access to fine tools, will continue to make substandard cabinets. A master with ordinary tools can accomplish surpassing quality because they pour their heart and mind into their work. It isn’t the tools that do the work, it is the expertise and discipline of the craftsman.

Websites, videos, mapping systems, UTV’s, and internet access to information are all tools of the land brokerage trade. There have been immense advancements in technology in my short 8 years in this business. Mapping technology is infinitely easier to use than when I entered the field. Now every buyer has access to Google tools that allow them to zoom in and out, draw boundaries, measure distances and area, and determine distances to their home. This is no longer proprietary information that consumers rely on brokers to obtain. There have been similar developments in finding property listings and also about obtaining county tax assessor information on parcels.

A conversation like this begs the question,  “What do land brokers really do?” If you are a broker and your answer to that is that you put properties online and in the newspaper, then your days in this business are likely numbered. I answer it this way, “I help people buy and sell land.” The emphasis in that sentence is on, “I help people.”

Consumers like to work with people they trust.

Our job as brokers is to give people all the information they need to make the best decision possible. For our clients, we also provide advice as to the proper course of action for their situation. In order for a broker to be able to provide expert advice, one must continue to learn and develop professionally. It takes a deep level of commitment to follow current trends, join professional organizations, network with others in the business, and constantly reflect on issues and trends that affect our industry.

My feeling is that brokers that are in this career for the long haul should join an organization like the REALTORS® Land Institute (RLI), and work toward earning their Accredited Land Consultant (ALC) designation. The Institute was founded by and for land brokers to promote the level of professionalism and increase the level of service to our customers and clients. Our members take an oath to conduct business in the most ethical manner, and agree to be held to a higher standard in their daily practices. The ALC designation is earned by those who demonstrate a commitment to obtaining the education and exercising proficiency in serving people who buy or sell land.

A consumer may be thinking, “But brokers are not necessary because I can use the internet to do what you do.” A portion of that statement is true, the internet is helping to educate consumers. There is an ample amount of good information from Toyota on how to change the timing belt on my truck. Is that something that I would personally try? Probably not. My feeling is to leave that to the experts, because messing up such an important task could cost me more than it would save me. WebMD is filled with information on diagnosing many important health conditions. Is it a good idea to diagnose and treat yourself based merely on the range of symptoms contained in the two paragraphs you read?  No. You should seek out the person with the training and knowledge to help you diagnose and treat the actual condition.

We should work hard to offer our clients the best possible service that leads to the best possible outcomes for them. Those brokers who take the time to get the proper instruction, master the tools of the trade, and do their work with expert skill will have a successful career. There will be changes in our industry, and some among our ranks will be weeded out. Make a commitment to do the things necessary to help you excel in our profession and elevate the reputation of our industry. There will never be a replacement for a passionate person, driven to excellence who excels in serving people. Those are the brokers consumers will line up to work with.

Goode, JonathanAbout the Author: Jonathan Goode, ALC, is an active member of the REALTORS® Land Institute. He is a Co-owner of Southeastern Land Group, LLC (SELG) and is the Responsible Broker for the company in Mississippi. He is passionate about helping people buy and sell land.