Author: Kim Gore, Broker, Gore Real Estate Group
In today’s fast paced society with readily available technology and so many businesses and people competing to be number one; it is imperative to establish a personal brand. A brand defines who an individual is and the way people see business owners. Are they a contributor to the community? An expert in their field? The brand should establish these attributes. Upon hearing a name, is it associated with trustworthy, honest, ethical, sincere, dependable, or result orientated?
Good branding will prompt others to recognize the person or brand as a credible source, and in return be more inclined to listen to the values, opinions, and services offered. The real estate industry is a prime example of personal branding importance.