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Who Are RLI Members?

Members of the REALTORS® Land Institute specialize in land brokerage related to all types of land, including specialty properties, including:

  • Farms and ranches
  • Open tracts of land including recreational, timberland, and other resource lands
  • Transitional and development land
  • Subdivision and wholesale brokerage of lots
  • Site selection and assemblage of land parcels

In addition, membership is also open to all land professionals practicing in the industry as well as industry partners. RLI’s strong portfolio of membership benefits is designed to help members gain confidence when dealing with clients by being informed and having a strong network of fellow land professionals.

REALTORS Land Institute Membership Benefits

As the essential professional membership organization created for and by land real estate experts, a REALTORS® Land Institute membership provides its members with valuable membership benefits, from referral opportunities to discounts and special services. Those members who hold the Accredited Land Consultant (ALC) Designation receive a premium level of benefits. Join today to gain access to all member benefits!

Membership benefits include:

  • Access to the largest national network of land professionals in the country who all share a commitment to the land profession.
  • Access to industry renowned education through RLI's Land University (LANDU) Program:
    • Savings of $200 per course with exclusive member prices
    • Free webinars throughout the year
  • A personal profile in the Find a Land Consultant online agent search tool / member directory to be found by clients and other agents.
  • Member rates on the annual National Land Conference (NLC)
    • Plus, new members save an additional 25% on their NLC registration in their first year.
  • Access to property marketing tools:
    • RLI's The Land Connections listing site is free for members to post on and visible to the public
    • RLI's e-Properties email platform allows members to directly email properties to other members
  • Exclusive offers from our RLI Partners through our Member Advantage Program (MAP).
  • Access to RLI's Member Technology & Services Resource Center.
  • Nineteen Chapters across the country that promote knowledge sharing and business development on a local level.
  • A hard copy and digital subscription to TERRA FIRMA, the official biannual print publication of RLI.
  • Eligibility to apply for and be recognized in the RLI APEX Awards Program and the RLI Leadership Awards Program.
  • Access to our Land Expertise Hub featuring on-demand session recordings from our virtual conference and hot topic virtual round table sessions.
  • Legislative advocacy with a strong voice that is heard in D.C. and regular updates on the latest news impacting the land agents and landowners.
  • Ability to serve on RLI Committees and Task Forces to better the industry and gain recognition as a prominent industry leader.
  • Ability be positioned as an industry expert by contributing to RLI publications and through our content marketing efforts.

Join RLI Now!

Our Membership Counts

The REALTORS® Land Institute offers different categories of membership to ensure that each of our member's needs are met to the fullest. There are two main REALTORS® Land Institute membership categories: Accredited Members (those who have earned the Accredited Land Consultant Designation) and Non-Accredited Members (those who have not yet earned the Accredited Land Consultant Designation).

Those who choose a REALTORS® Land Institute membership are among the most educated, trusted and experienced land real estate professionals in the industry. Whether considering to become an elite Accredited Land Consultant (ALC) or just looking for ways to be one of the best in the industry, being a member of RLI offers a wide range of benefits that make the membership pay for itself. These benefits include a member rates on LANDU courses, exclusive property marketing tools, special offers from our RLI Partners, and the support of the largest network of land real estate professionals in the country.

What Our Members Say
  • "As a young professional, this organization and designation have been a huge part of getting me to where I am today. I owe much of my success in my real estate career to the education, networking, and credibility I received through RLI while obtaining my ALC. Receiving my ALC Designation took my career as a land broker to another level.".

    Calvin Perryman, ALC

    Great Southern Land

    Troy, AL

    "I joined RLI once I realized how much of a niche market land really was. I remain a member because of the networking opportunities, education, resources, and all of the advocacy RLI does for our industry, members, buyers, sellers, and investors of land."

    Christina Asbury, ALC

    Coldwell Banker Sea Coast Advantage

    Topsail Island, NC

    "I can't say enough about RLI. If you want to be successful in the land business, do not only become a member, but get engaged and get ready to be inspired, educated, and elevated like never before! From a personal to professional level, it reaches all the way through!."

    Tyler McConnell, ALC

    Comey & Shepard REALTORS, Southern Ohio Properties

    Cincinnati, OH

  • "We say under all is the land. Similarly, underneath everything at RLI is the people. The members and staff make the organization a success. The relationships I have formed and expertise I have gained by getting to know the other folks that are involved in RLI is hands down unmatched in any other professional organization I have been involved with.".

    Matt Davis, ALC

    Cushman & Wakefield

    San Diego, CA

    "I joined RLI to further my specialization in land and to provide the best for my clients. This is by far one of the most beneficial REALTOR groups I am involved in. It fuels my passion for land and pushes me to excel!"

    Jennifer Janet, ALC

    Coldwell Banker Professional Associates

    Perryville, MO

    "At the end of the day, a successful real estate business is about how you treat people, high level understanding of real estate, and who you know. Where land is concerned, RLI is the superior basis for the latter two concepts that can't be found anywhere else."

    Stephen Davis

    Keller Williams Bluegrass Realty

    Lexington, KY