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Our Code and Policies

RLI Member Code of Conduct

A code of conduct is a set of principles which guide decision-making and behavior. The purpose of the REALTORS® Land Institute (RLI) Code of Conduct is to provide RLI members with guidelines for making ethical choices in the conduct of their work. Professional integrity is the cornerstone of credibility reflecting high principles and standards of practice. RLI is proud if its members who bring the highest level of integrity to the business of land. As such, RLI members have adopted, and as a condition of membership, adhere to this Code of Conduct. 


The members of the REALTORS® Land Institute are honorable land professionals who recognize the importance of the land to life. RLI members share in the responsibility to conduct themselves with high ethical principles following the RLI Code of Conduct.

RLI Code of Conduct

  1. Protect and promote the best interest of clients.
  2. Display ethical and professional standards.
  3. Avoid exaggeration and misrepresentation of relevant facts.
  4. Treat all parties with honesty, fair-dealing, and good faith.
  5. Stay current in industry knowledge.
  6. Promote the integrity and professionalism of the industry.
  7. Follow all local, state, and national real estate laws, including disclosure laws.
  8. Promote and support the RLI Diversity, Equity, and Inclusion Policy.
  9. Support, respect, and adhere to the policies of the REALTORS® Land Institute.

RLI Diversity, Equity, and Inclusion Policy

"Under all is the land."  With this foundation in mind, the REALTORS® Land Institute endeavors to provide the best in educational opportunities, resources, networking, and advancement for all, and those who seek to become, land real estate professionals. As the Voice of Land and a commercial affiliate of the National Association of REALTORS®, we espouse the following Diversity, Equity, and Inclusion policy:

The REALTORS® Land Institute recognizes that strength comes from diversity. Through inclusive collaboration and mutual respect, we focus on the principles that matter to the Institute and to land real estate professionals. We embrace and welcome members from all walks of life - regardless of race, ethnicity, gender, religion, age, sexual orientation, gender identity, disability, national origin, socioeconomic status, political affiliation, or any other qualities by which we may define ourselves. We prohibit any form of harassment or discriminatory behavior, and we encourage our members, chapters, leadership, and staff to elevate diversity and inclusion for all.

Our Mission, Vision, and Values

Our Mission

Land Mastery: Defining professionalism by promoting integrity, expertise, and excellence in every aspect of land real estate.

Our Vision

"The Voice of Land"

Our Organizational Values

RLI has established organizational values that we want everyone, from our members to our industry partners, to know about so they know what can be expected when interacting with us.


We put the best interests of our organization and membership first. We steward our members’ time and investments ethically. Together, our leadership, staff, and members create a transparent environment where trust thrives.


We represent ALL LAND including rights above and below the surface. As “The Voice of the Land”, we advocate for and are committed to landowners, the land industry, our members, and to the stewardship of the land.


Our commitment to excellence drives us to consistently surpass member expectations. We elevate the value and visibility of our brand and designation to actively support our members' success. Through outstanding service and credibility as a resource, we provide our members with a competitive advantage that helps them excel in their business.


We foster an environment of collaboration where shared wisdom among members results in a competitive advantage for the consumer. Camaraderie and an open exchange of ideas among a trusted network raises the level of professionalism and integrity in the land industry.


RLI strengthens the competency and confidence of land professionals to create the most knowledgeable network of practitioners on all matters pertaining to land real estate. We deliver relevant resources and information that help members provide superior client experiences. We validate ourselves as “The Destination for Land Expertise” through demonstrated knowledge and experience.


We are forward thinking, actively pursuing new opportunities that deliver more value to our members and the industry. We cultivate an environment that empowers our people to innovate through the exploration of new ideas. Innovation is our tool to adapt to the dynamic needs of an ever-changing real estate market and industry.

View RLI's Strategic Plan.