RLI Member Code of Conduct

A code of conduct is a set of principles which guide decision-making and behavior. The purpose of the REALTORS Land Institute (RLI) Code of Conduct is to provide RLI members with guidelines for making ethical choices in the conduct of their work. Professional integrity is the cornerstone of credibility reflecting high principles and standards of practice. RLI is proud if its members who bring the highest level of integrity to the business of land. As such, RLI members have adopted, and as a condition of membership, adhere to this Code of Conduct.

Preamble

The members of the REALTORS Land Institute are honorable land professionals who recognize the importance of the land to life. RLI members share in the responsibility to conduct themselves with high ethical principles following the RLI Code of Conduct.

RLI Code of Conduct

Protect and promote the best interest of clients.
Display ethical and professional standards.
Avoid exaggeration and misrepresentation of relevant facts.
Treat all parties with honesty, fair-dealing, and good faith.
Stay current in industry knowledge.
Promote the integrity and professionalism of the industry.
Follow all local, state, and national real estate laws, including disclosure laws.
Promote and support the RLI Diversity, Equity, and Inclusion Policy.
Support, respect, and adhere to the policies of the REALTORS Land Institute.

RLI Diversity, Equity, and Inclusion Policy

"Under all is the land." With this foundation in mind, the REALTORS Land Institute endeavors to provide the best in educational opportunities, resources, networking, and advancement for all, and those who seek to become, land real estate professionals. As the Voice of Land and a commercial affiliate of the National Association of REALTORS, we espouse the following Diversity, Equity, and Inclusion policy:

The REALTORS Land Institute recognizes that strength comes from diversity. Through inclusive collaboration and mutual respect, we focus on the principles that matter to the Institute and to land real estate professionals. We embrace and welcome members from all walks of life - regardless of race, ethnicity, gender, religion, age, sexual orientation, gender identity, disability, national origin, socioeconomic status, political affiliation, or any other qualities by which we may define ourselves. We prohibit any form of harassment or discriminatory behavior, and we encourage our members, chapters, leadership, and staff to elevate diversity and inclusion for all.

Our Mission, Vision, and Values

Our Mission

The REALTORS Land Institute elevates the level of professionalism in the land industry.

Our Vision

To be the Voice of Land by being the destination for land industry expertise.

Our Organizational Values

RLI has established organizational values that we want everyone, from our members to our industry partners, to know about so they know what can be expected when interacting with us.

COLLABORATION

We create a competitive advantage in our members by the relationships and networking we foster. We continually work together with our members, our partners, and internally to achieve our mission and vision. We seek and value collective wisdom to create an environment that encourages camaraderie.

COMMITMENT

We are committed to and will do whatever it takes to achieve our vision of being “The Voice of Land” for land agents and landowners. We are devoted to the land industry, those we serve, and to the stewardship of the land.

EXCELLENCE

We pursue the highest standards in everything we endeavor. We aspire to consistently exceed the expectations of our membership. We provide a competitive advantage to our members by providing excellent service and resources that enhance the level of excellence our members can achieve.

EXPERTISE

RLI and its members are the most knowledgeable resources in the industry on all matters pertaining to land real estate and the land market. We are committed to continuous learning and keeping up with industry trends to help us best serve our members so they can best serve their clients. We validate ourselves as “The Voice of Land” by our knowledge and expertise that we share with the industry.

INNOVATION

We are forward thinking. We seek new opportunities and explore new ideas to be the best at bringing value to our members and the industry. We strive to create an environment where new ideas are actively encouraged and explored. We use innovation to adapt to the changing needs of the industry and our members.

INTEGRITY

We do the right thing in all situations, putting the best interest of our organization and membership above all else. We do what we say with the goal of earning trust and respect through keeping our word. Our stakeholders can be assured of RLI’s character, abilities, and viability through our actions. Together, our leadership, staff, and members create a transparent environment where trust flourishes.