Land University (LANDU): The Industry-Leading Land Real Estate Education Program

With an unparalleled land real estate education program, the REALTORS® Land Institute’s Land University (LANDU) offers top-notch educational courses and webinars. Land is a unique real estate specialty that requires the kind of specialized professional education which can be found at LANDU of the REALTORS® Land Institute.

  • How does a ranch sale differ from a crop land sale?
  • In what ways do soil types affect land use?
  • Where are the best resources for land information?
  • How do land specialists use aerial photography and mapping and location systems?
  • How does the USDA work with land owners?
  • What are the impacts of water rights and related government regulations?

Real estate professionals become land experts and Accredited Land Consultants (ALCs) through the Institute’s LANDU education. LANDU offers face-to-face courses, online courses, web seminars, and more that are relevant to the unique business of land.

LANDU: Types of Land Real Estate Education Courses

LANDU courses, offered through the REALTORS® Land Institute are for real estate professionals who specialize in, or who seek to specialize in, land brokerage of farms, ranches, undeveloped tracts of land, and related assets. These courses are open to real estate practitioners and those who wish to pursue the Accredited Land Consultant (ALC) designation. LANDU offers courses through traditional classroom courses, online courses, blended courses, and independent study opportunities, and the Annual National Land Conference course elective option.

Online, No-Travel Courses

  • Hybrid-online Courses combine independent study with optional instructor-led web seminar lectures / discussions that are scheduled to take place once a week.
  • Online Courses are in an online classroom setting where interaction takes place with the professor and the students on demand—24/7. Online courses do not have scheduled calls like Hybrid Courses. These courses start at the beginning of the month through the end of the month in which it is being offered.
  • Independent Study Courses are self paced with no instructor or classmate interaction. Students have 90 days during which to complete the program. Currently Land 101: Introduction to Land Brokerage course is the only course offered as an independent study online course.

Live, In-Person Courses

  • Traditional Classroom Courses are held across the country and offer participants the chance to attain knowledge while networking with like-minded professionals. These courses are often held by local RLI Chapters.
  • LANDU Education Week is an unique opportunity to complete between one and six courses while learning, interacting, and building relationships with other land professionals. Each course is taught by an approved LANDU instructor who will share current information and trends. This unique opportunity takes place once-a-year at Institute’s National Office in downtown Chicago.
  • Blended Course Offerings are exclusively offered during LANDU Education Week and combines independent study with face-to-face interaction.

To Learn more about our course offerings contact us at 800-441-5263 or rli@realtors.org.

Additional Educational Opportunities

Web Seminars

Web seminars are learning opportunities from the convenience of “wherever” you prefer.  Participants are able to hear the presenters and simultaneously view the presentations. All that is needed by the participant is a phone line and a computer with a high speed internet connection.  Web seminars can also be used as tools to bring current and potential clients together to share information that is helpful while building trust.  Using web seminars as a chapter event or as a staff knowledge session allows for discussion and conversation and learning by all.

RLI Webinar Archive

Recordings of past web seminars and other relevant resources are available.  These are effective, on-demand tools for learning within one’s own environment and/or for learning in a group situation, i.e. staff meetings, chapter meetings.

On-Location Education: Corporations, Associations, and Business

The On-Location Education program is a personalized program brought to a corporation, association, and business. The Institute works with the organization to develop programs to fit their specific needs and to present them at the desired location. Please contact staff at 800.411.5263 for more information.

Expert Speakers

Book speakers on specific topics for conferences and meetings. To learn about the topics, speakers, and personalized program opportunities email Institute Staff rli@realtors.org or call 800-441-5263.

Professional Development Programs

The Institute also offers professional development programs through events such as the Annual National Land ConferenceNAR Annual Convention, NAR Midyear Legislative Meetings and Chapter Education Programs that feature presentations focusing on the business of land.

The ALC-to-ALC TeleConference Series

Exclusively for ALC Designees The REALTORS® Land Institute’s Education Committee is pleased to present the ALC-to-ALC TeleConference Series. These conferences, facilitated by members of the Education Committee, are opportunities to bring together ALC designees to share experiences, stories, and best practices—while connecting with colleagues.

LANDU Education FAQs

How do I register for a class?

Each Land University course is held by a licensed course provider. To register for a class, or to find out if spots are still available, please call the course provider.

How much do courses cost?

Course registration fees are determined by the course provider and will vary depending on location and instructor. Most course registration fees range from $295-$545. Members of the Institute save up to $150 per course.

Can I take the classes online?

We are continually updating our No-Travel course offerings, including Online and Hybrid formats.

How many courses do I need to take for the ALC designation?

ALC candidates need to complete 104 Land University contact hours to apply for the ALC designation. 56 of those hours are completed in 3 required courses (Land 101, Land Investment Analysis, and Tax Deferred 1031 Exchanges) and the other 48 hours may be completed by taking a variety of elective course options.

How do I find out how many continuing education (CE) credit hours I receive for a class?

Each course provider is responsible for submitting the Institute courses to its state Continuing Education Commission for credit. Contact the course provider to find out if the course you are registering for has been approved for CE credit. Unfortunately, The Institute does not have access to course provider CE information.

Can I cancel after I register for a course?

Course registrants must cancel within five days after the start date of this course to cancel. The course value will be credited to your RLI account to use towards one National LANDU course in the future. This credit must be used within twelve months of cancellation. If a student wishes to cancel after five days from the course start date, a credit will be not be available.

Other questions?

Please call us at 800-441-5263 or send us an email at rli@realtors.org and we will be happy to assist you.

LANDU Education Partners

LANDU Education Partners are corporate brokerages that have made the investment to partner with RLI to bring their agents exclusive discounts on LANDU Education courses and RLI events.

LANDU Education Partners’ agents get:

These savings are in addition to exclusive RLI Member Rates for those who are RLI Members. Thank you to our LANDU Education Partners!

Interested in becoming a LANDU Education Partner? Contact us at 800-441-5263 or rli@realtors.org

2018 LANDU Education Partners

United Country Real Estate

Course Overview

Advanced Tax Deferred Exchanges

Explores advanced issues commonly encountered in 1031 exchanges. Although this course presumes knowledge of the basics of a 1031 exchange, it includes a review of basic concepts

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Agricultural Land Brokerage & Marketing

Gain an understanding of the basics of agricultural land brokerage process s well as insights on how to best market these types of properties. This valuable course will allow real estate agents to more competently assist this client segment and close more deals.

After taking this course, attendees will have the:

  • Expertise to analyze the income potential of agricultural land.
  • Confidence to market agricultural properties to the ultimate potential.
  • Competence to identify the importance of highest and best use of the land based on soil type.
  • Knowledge to understand the market forces impacting the value of agricultural land.

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Google Earth Mapping for Real Estate

Advances in technology have opened doors for real estate professionals that can allow them to more efficiently complete job tasks. When it comes to free mapping technology, the power and capabilities of Google Earth Pro can’t be beat.

After taking this course, attendees will have the:

  • Expertise to use Google Earth Pro to visualize land development projects.
  • Confidence to design color-coded, 3-dimensional and thematic maps.
  • Competence to create personalized projects in Google Earth Pro; including the ability to symbolize the properties, add text, attach files, photos, video, and overlay existing project files over the Google Earth terrain.
  • Knowledge to create views that illustrate the surrounding areas from a particular vantage point. This is aspect is particularly helpful to commercial brokers and agents dealing with urban areas or land development that relies upon the views associated with a property.

Resources and tools received:

  • Access to Google Earth Pro

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Introduction to Land Valuation

To maximize profits and assist clients, real estate land professionals need a well-rounded understanding of all major aspects of land valuations.

After taking this course, attendees will have the:

  • Expertise to effectively use soil surveys, GIS, and spreadsheets to calculate agricultural land values
  • Confidence to implement the agricultural and valuation processes
  • Competence to collect data, identify types of properties, and use best practices for appraisals
  • Knowledge to understand the fundamentals of land valuation to confidently assist clients

Tools Received:

  • Excel spreadsheet templates

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Land 101: Fundamentals of Land Brokerage

This course is the perfect introduction to the land specialty. Whether just entering the land real estate industry or looking to refresh on the basics, attendees will acquire knowledge to more confidently assist clients. This course provides a strong foundation for any real estate professional looking to perform land transactions.

After taking this course, attendees will have the:

  • Expertise to navigate various environmental, land-use rights and restrictions, and taxation factors associated with land transactions.
  • Confidence to identify, describe, map and value the different types of land real estate.
  • Competence needed to help clients through the 1031 tax-deferred exchange process.
  • Knowledge to strategically market and sell properties.

Resources and tools received:

  • Farm Listing Checklist
  • Tools to Estimate Tract Productivity
  • Sample Marketing Package

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Land Investment Analysis

Understanding land investment principles is valuable to any broker/agent as it can assist real estate professionals to take on more clients and close more deals. Be prepared to take on even the toughest land investment transactions.

After taking this course, attendees will have the:

  • Expertise to calculate various aspects of a properties present value including the internal rate of return, net present value, mortgage payment and more.
  • Confidence to identify the highest and best use of a property as well as acquisition, operation, and disposition costs and equity.
  • Competence needed to help clients through the land investment analysis process.
  • Knowledge to effectively analyze and evaluate data, including highest performance indicators, multipliers and ratios, rate of return, and more.

Resources and tools received:

  • Excel Worksheets with built-in formulas to solve for:
  • Loan Amount
  • Annual Interest Rate
  • Number of Amortization Periods
  • Periodic Payment Amount
  • Future Value

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Land Real Estate Development

The processes taught in this course are not merely focused on “how to” break up a parcel of land into smaller parcels, but also designed to provide the students with decision-making and problem-solving skills.  These skills will be useful not only in the for-profit endeavor but also to foster the overall benefits for the community.  Such benefits range from improvement of the community’s tax base to delivery of real estate “products” which meet the needs of the market.

After taking this course, attendees will have the:

  • Expertise to understand the processes for developing, marketing, and financing sub-divided tracts of land.
  • Confidence to outline subdivision concepts ranging from parceling a larger tract of land into smaller acreage to the full-scale development of a mixed-use subdivision.
  • Competence to utilize methods for identifying appropriate sites.
  • Knowledge to demonstrate procedures for combining financial capital with raw land within a marketing strategy, which leads to converting the developed product to cash.

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Marketing Strategies for Real Estate Professionals

Think like a marketing expert! Confidently market your real estate business with these marketing tactics. This course is tailored to meet the needs of all real estate professionals looking to build their business and conduct more transactions by leveraging the power of marketing to its potential.

After taking this course, attendees will have the:

  • Expertise to strategically define business and marketing goals.
  • Confidence to develop an integrated marketing plan utilizing public relations, advertising, promotions, networking, social media and website content.
  • Competence to effectively develop and grow their business’ brand.
  • Knowledge to understand the strategies appropriate for attracting sellers and buyers.

Resources and tools received:

  • SWOT Analysis worksheet
  • Marketing Strategy for Your Business worksheets
  • Sample Marketing Plans

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Mastering Real Estate Negotiation Skills

Negotiating and communications skills are integral to the success of any real estate practitioner. From land and commercial to residential, mastering these skills will help close deals to optimally increase value for clients. Even for experienced negotiators, this course will help to identify successful strategies based on real world research and application.

After taking this course, attendees will have the:

  • Expertise on the concepts and theories behind the psychology of bargaining and negotiating needed to close the deal.
  • Confidence to negotiate strategically on their clients’ behalf.
  • Competence to effectively communicate in both local and cross-cultural, international negotiations.
  • Knowledge of how to handle the legal and ethical issues that can arise during negotiations.

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Mineral, Oil and Property Rights

Gain the ability to take on new clients by acquiring the education needed to adequately conduct transactions that include mineral and oil rights. Whether an experienced land professional looking to brush up on old skills or a commercial/residential agent looking to expand their business to take on new clients, this course is a worthwhile investment with a big ROI.

After taking this course, attendees will have the:

  • Expertise to assess the different types of ownership, conveyances and title transfers.
  • Confidence to take on new clients with mineral, oil and/or gas located on their property.
  • Competence to navigate the state and federal laws governing oil and gas ownership and development.
  • Knowledge to assess the nature and protection of interests in oil and gas.
  • Ability to identify oil and gas issues that may cause problems down the road for clients, ranging from drilling sites to water usage to surface damage.

Resources and tools received:

  • Web Links to each State’s specific laws and regulations

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Real Estate Auctions

Discover how to increase revenue by introducing real estate auctions to sellers as a tool for closing a deal on a property. From residential and commercial to agricultural and recreational, auctions can be used to increase the number of closed deals for clients on any type of property listing.

After taking this course, attendees will have the:

  • Expertise to identify if a seller/property is a good candidate for an auction.
  • Confidence to discuss the direct benefits to the seller of using an auction.
  • Competence needed to help clients through the full process of selling a property using auctions.
  • Knowledge to effectively establish alliances with auction firms.

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Real Estate Land Development

Subdivision is legally defined in many states as “land that is divided or is proposed to be divided for the purpose of disposition into two or more lots, parcels, units, or interests.” A subdivision can refer to land in two or more physical or legal divisions that are offered as a part of a common promotional plan, common advertising effort, or common unit of sale.

After taking this course, attendees will have the:

  • Expertise to create a process to develop, market, and finance sub-divided tracts of land.
  • Confidence to demonstrate procedures for combining financial capital with raw land within a marketing strategy, which leads to converting the developed product to cash.
  • Competence to use combined techniques of subdivision management, analysis, marketing, and development.
  • Knowledge to outline subdivision concepts ranging from parceling a larger tract of land into smaller acreage to the full-scale development of a mixed-use subdivision.

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Real Estate Mapping Technologies & Techniques

Use the basics of land navigation and technology like compasses, GPS, and the latest mapping software to help grow businesses and meet client needs. Gain confidence in your abilities with relevant navigational insights and skills to effectively locate, traverse, list, and market land parcels.

After taking this course, attendees will have the:

  • Expertise to work efficiently with mapping programs like ESRI, Google Earth Pro, Terra Stride, and MapRight.
  • Confidence to know what kind of maps should be made for a property and how to accurately draw out property maps.
  • Competence to effectively use maps to market optimally properties.
  • Knowledge to find a property using private and government sources, use navigation programs in the field and utilize data collected in the field to enhance your marketing maps.

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Real Estate Site Selection

This course investigates economic trends, growth trends and projecting demand.

  • Expertise to utilize the knowledge and practical resources offered to evaluate the possibilities available through a specific parcel of land
  • Competence to execute the process of market analysis, political and legal analysis, site analysis, and financial analysis
  • Confidence to work with clients conducting transactions in which specialized site selection knowledge is required

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Tax Deferred 1031 Exchanges

Discover how a property can be sold and a replacement property purchased without incurring any federal income taxes on the sale. Gain and impress clients with a working knowledge on how to save them money when conducting transactions as well tax deferred options to increase income or adapt to the needs of their changing lifestyle.

After taking this course, attendees will have the:

  • Expertise to evaluate and recognize situations where a 1031 exchange could be used to the client’s advantage.
  • Confidence to assist clients that would benefit from using a 1031 exchange.
  • Competence to discuss 1031 exchange rules and structures with the clients tax advisers.
  • Knowledge to simply explain to clients the tax-saving benefits of 1031 exchanges.

Resources and tools received:

  • Summary of Key Court Cases relating to 1031 Exchanges.

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Timberland Real Estate

Everything needed to successfully conduct timberland transactions is included in this course. Whether a seasoned land professional or a commercial/residential agent looking to expand their business by taking on new clients, this timberland course is a worthwhile investment.

After taking this course, attendees will have the:

  • Expertise to understand the different factors that affect timber and timberland values.
  • Confidence to assist clients by explaining how timberland investments compare to other alternative investments.
  • Competence to value and determine the best way to market a timberland property.
  • Knowledge to advise clients on the tax advantages, timberland investment strategies, and reasons for reforestation of a property.

Tools Received:

  • Sample Timber Contract
  • Present Value Table

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Transitional Land Real Estate Transactions

Opportunities are arising for real estate agents as more and more agricultural land is being adapted for recreational uses and urban brownfields are being converted for commercial and residential uses. This is an essential course for land and commercial agents looking to gain a better understanding of both sides of a transitional land transaction.

After taking this course, attendees will have the:

  • Expertise to analyze options and determine the highest and best use of a property.
  • Confidence to develop an effective marketing campaign to sell these types of properties.
  • Competence to estimate the market value of a transitional land property.
  • Knowledge to understand the financial aspects, physical considerations, governmental, legal and economic factors that impact transitional land.

Resources and tools received:

  • Excel Spreadsheets with formulas to calculate mortgage
  • Formulas to discounting the time value of money

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LANDU: Land Real Estate Education