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NLC23 Speakers & Topics

Opening Keynote Speaker

Amber Erickson-Hurdle

Author, Speaker, Brand Expert

Positioning Your Land Brand For Success in a Post-Pandemic World

Bio: Amber Erickson-Hurdle is recognized among the top 10 branding professionals in the world, according to Global Gurus, thanks to her proprietary branding philosophy. Amber teaches the combined value of business brands, personal brands and employer brands to increase market share and profitability, reduce turnover, and amplify satisfaction among customers and employees alike. She is a featured expert in an upper-division college public relations textbook, has won multiple business awards, and has been covered in Entrepreneur Magazine, Fortune Magazine, Bloomberg Businessweek and beyond. Passionate about helping companies and leaders define and position their unique value, Amber uses her super power of emotional connection to drive consumer behavior and to help her audiences learn their own language of influence.

Closing Keynote Speaker

Dr. Lawrence Yun

Chief Economist, National Association of REALTORS®

Recession or Not in 2023? What does it mean for real estate, both commercial and residential and most importantly for the land market?

Bio: Dr. Lawrence Yun is Chief Economist and oversees the Research group at the NATIONAL ASSOCIATION OF REALTORS®. He supervises and is responsible for a wide range of research activity for the association including NAR's Existing Home Sales statistics, Affordability Index, and Home Buyers and Sellers Profile Report. He regularly provides commentary on real estate market trends for its 1.4 million REALTORS®.

Dr. Yun creates NAR's forecasts and participates in many economic forecasting panels, among them the Blue Chip Council and the Wall Street Journal Forecasting Survey. He also participates in the Industrial Economists Discussion Group at the Joint Center for Housing Studies of Harvard University. He appears regularly on financial news outlets, is a frequent speaker at real estate conferences throughout the United States, and has testified before Congress. Dr. Yun has also appeared as a guest on CSPAN's Washington Journal.

Breakout Sessions

Land Leases: A Turnkey Profit for Landowners and Agents

Speaker: Chris Baumann, CashRent

The buying process shouldn’t end once the paperwork is signed. Your clients may have just invested in a property they can pull additional income from through the form of hunting leases, farming leases or both! The key to finding those qualified tenants for your landowner isn’t through a Facebook group, coffee shop banter or word-of-mouth - it’s you. Explore how technology resources allow you to expand your strategic business relationship with your client while increasing your bottom line through facilitating yearly or multi-year leasing agreements.

Read Chris's bio.

Are Land Experts Crypto Ready?

Speaker: Dave Conroy, Director of Emerging Technology at NAR

Bitcoin, NFT’s, blockchain, and distributed ledgers are quickly becoming part of our daily lexicon. David Conroy, NAR’s Director of Emerging Technology and blockchain expert will help you connect the dots on how these are more than just words – they’re game changers.

See Dave's bio.

The Impact of Location and Market Conditions on the Valuation of Conservation Easements

Speaker: Kevin McCarty, McCarty Land & Water Valuation, Inc.

Learn techniques for valuing conservation easements for various purposes including claiming a federal charitable donation and for Natural Resource Conservation Service funding. The impact of location and market conditions on value losses associated with conservation easements will be examined. Colorado’s state tax credit program will be discussed with an emphasis on the state’s oversight of appraisers and how that has influenced the integrity of the program.

Read Kevin's bio.

Other Session Descriptions Coming Soon!

  • Kendall Burgemeister, Law of the Rockies
  • Dave Linsmeyer, Southwest Consulting
  • Joe Michaletz and Mike O'Toole, Discipline Advisors
  • Kasey Mock, Mock Ranches - Campfire Chat

General Session Speakers

  • Russell Riggs, NAR Senior Policy Director/ RLI Legislative Liaison
  • Yoann Hispa & Craig Kaiser, LandGate