Breakout Session | AI: Practical Uses for Land Brokers

Artificial intelligence is quickly becoming a practical tool in land brokerage—not as a replacement for experience or relationships, but as a force multiplier for organization, efficiency, and insight. In this session, Steve Atkinson shares how he is actively using AI in his own land brokerage practice to manage complex properties, consolidate information, and improve marketing, communication, and decision-making across transactions.

The presentation begins with a brief, accessible overview designed to bring beginners up to speed, then moves quickly into real-world applications. Attendees will see how AI can be used to organize property information into structured project systems, transcribe real world information, streamline brochure and marketing content, and integrate mapping, media, and emerging technologies into everyday workflows. Rather than focusing on theory, the session emphasizes practical examples, screenshots, and select live demonstrations drawn from active use.

This presentation is intended to be both informative and inspiring—offering clear takeaways for brokers who want to begin using AI themselves, as well as strategic insight for those who may prefer to delegate implementation but want to understand what is possible. Attendees will leave with a clearer picture of how AI is already being applied in land brokerage today, what tools and approaches are worth exploring further, and how these technologies may shape the future of the industry.