“I traveled to the Land Conference with no opportunity to present during the Let’s Make Deal$ Marketing Session having missed a memo on signing up to present.
However, I attended the event anyways thinking I might see something I liked. At the time, I was working with Dean Saunders, ALC, on trying to get a listing for a $60 million tract 12 miles outside Disney World.
As I sat in the Session, Bill Eshenbaugh, ALC, presented a similar sized $20 million property just north of Tampa and it pricked my interest; first, as comparable to the $60 million property. The more I studied it, it occurred to me I had a developer client of twenty years that might be a prospect.
To make a long story short—my client’s group put Bill’s first property under contract but failed to close. However, this action lead my client’s group to put under contract and close on a $3.1 million property Bill’s group had listed south of Tampa next to my client’s development project.
We didn’t get the original big fish but we did pocket some money from our efforts on the one property, which originated at the Dallas RLI Let’s Make Deal$ Marketing Session. I’m a marketing believer!! Oh, we didn’t get the original $60 million listing—but it led me to Bill’s property and we never give up!”
–Bob Hatcher, ALC