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X
About Us
About RLI
Our Code and Policies
Our History
Our Leadership
Our Staff
Our Chapters
Our Committees
Press Room
Contact Us
Join
Why Join RLI?
RLI Membership Categories
Membership Application
Welcome, New Members
Learn
LANDU Overview
LANDU Course Descriptions
Upcoming Courses
Land Education Foundation
LANDU Education Bootcamp
LANDU Instructor Center
Become a LANDU Instructor
Education FAQs
Webinars
Accreditation
ALC Designation Overview
ALC Process
Welcome, New ALCs
Resources
Know the Ropes
Find a Land Consultant
Land Market Survey
RLI Advocacy
Member Advantage Program (MAP)
Land Connections
Renewable Energy & Carbon
Voices
The Voice of Land
The Voices of Land blog
The Voices of Land podcast
Terra Firma magazine
Events
National Land Conference
LANDU Education Bootcamp
RLI Leadership Awards
NLC Cowboy Auction
RLI APEX Awards Program
Consumers
Find a Land Consultant
Find a Land Property
Read, Watch, Listen
The Voices of Land blog
Voices
The Voices of Land blog
Get insight on current land trends and issues from experts across the land real estate industry.
Archive by category:
Marketing
Return
07
Feb
The Angler’s Angle: 3 Steps to a Solid Land Brand
Kat Szymanski
|
07 Feb, 2023
|
Marketing
|
0 Comments
|
To catch the right customer requires knowing the type of fish you're trying to catch, the lure you'll need to use to hook them, and which waters they swim in. Brand expert, Amber Erickson-Hurdle lays out 3 steps for land professionals to create a brand that attracts the right customers.
Read More
07
Oct
How Social Media Management Can Benefit Your Business
Philip Newman
|
07 Oct, 2020
|
social media
,
social media management
,
land blog
|
Marketing
|
0 Comments
|
We're living in the digital age where more and more people are turning to technology for solutions. However, as new platforms and features have developed over the last few years, many organizations can't keep up with what all there is to offer.
Read More
21
Jan
Building Your Land Agent Brand
Philip Newman
|
21 Jan, 2020
|
land agent
,
personal brand
,
branding
,
land blog
|
Marketing
|
0 Comments
|
See how to build your land agent brand of an expert on personal branding. Take your company to the next level by developing a compelling brand story!
Read More
08
Nov
RLI Members Benefit From Increased Exposure
Philip Newman
|
08 Nov, 2018
|
RLI members
,
land real estate
,
land blog
|
Marketing
,
RLI membership
|
0 Comments
|
What steps does RLI take each day to promote and add value to membership? You can find out all the steps we take every day here.
Read More
24
Oct
Unleashing Your Social Media Strategy
Philip Newman
|
24 Oct, 2018
|
social media
,
social media strategy
,
land blog
|
Marketing
|
0 Comments
|
The top tips on how to make sure your social media strategy fits into your overall marketing strategy and company strategic plan.
Read More
23
Aug
Social Media Beyond Facebook Part Two
Philip Newman
|
23 Aug, 2018
|
social media
,
linkedin
,
land real estate
,
land blog
|
Marketing
|
0 Comments
|
Facebook may still have the most active users, but other social media sites such as LinkedIn and YouTube are giving it a run for its money.
Read More
09
Aug
Social Media Beyond Facebook Part One
Philip Newman
|
09 Aug, 2018
|
social media
,
Facebook
,
land real estate
,
land blog
|
Marketing
|
0 Comments
|
While Facebook is still popular, other social media sites are gaining popularity. Learn how to make the most out of social media beyond Facebook.
Read More
23
May
Social Media And The Land Professional
Philip Newman
|
23 May, 2018
|
social media
,
land professionals
,
land blog
|
Marketing
|
0 Comments
|
Branding is building brand awareness. Let's look at some of the many social media platforms and what each is best used to accomplish.
Read More
08
May
Upfront Marketing Money: Partner With Your Clients
Philip Newman
|
08 May, 2018
|
ALC
,
FLC
,
leverage
,
money
,
auction
,
land blog
|
Marketing
|
0 Comments
|
About 90 percent of Auction Companies partner with their clients by charging upfront marketing money. Why is this not part of the traditional sales model?
Read More
27
Mar
Seven Land Real Estate Social Media Marketing Tips
Philip Newman
|
27 Mar, 2018
|
Facebook
,
land agents
,
land real estate social media marketing
,
social media
,
Twitter
|
Marketing
|
0 Comments
|
When used correctly, land real estate social media marketing can be a great (and free or low cost!) way to stay connected with people in your industry and drive traffic to your business.
Read More
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