To catch the right customer requires knowing the type of fish you're trying to catch, the lure you'll need to use to hook them, and which waters they swim in. Brand expert, Amber Erickson-Hurdle lays out 3 steps for land professionals to create a brand that attracts the right customers.

We're living in the digital age where more and more people are turning to technology for solutions. However, as new platforms and features have developed over the last few years, many organizations can't keep up with what all there is to offer.

See how to build your land agent brand of an expert on personal branding. Take your company to the next level by developing a compelling brand story!

What steps does RLI take each day to promote and add value to membership? You can find out all the steps we take every day here.

The top tips on how to make sure your social media strategy fits into your overall marketing strategy and company strategic plan.

Facebook may still have the most active users, but other social media sites such as LinkedIn and YouTube are giving it a run for its money.

While Facebook is still popular, other social media sites are gaining popularity. Learn how to make the most out of social media beyond Facebook.

Branding is building brand awareness. Let's look at some of the many social media platforms and what each is best used to accomplish.

About 90 percent of Auction Companies partner with their clients by charging upfront marketing money. Why is this not part of the traditional sales model?

When used correctly, land real estate social media marketing can be a great (and free or low cost!) way to stay connected with people in your industry and drive traffic to your business.