Every year before RLI's National Land Conference, companies submit applications of their latest and greatest land technology in the hopes of winning the Land Tech Accelerator Program. The Future Leader Committee then votes on the best of the best. The winners get to pitch their ideas at NLC. Learn about winners from NLC18 below.
Landhub.com, which connects land buyers and sellers via its website and social media, was recently named as one of The Realtors® Land Institute’s Land Tech Accelerator Company for 2018.
We recently caught up with their President, Kevin May, and asked how his site can help our members sell more properties.
Q: How exactly does LandHub help connect Land Buyers and Sellers online?
A: We have embraced social media marketing to help market our clients’ properties on Facebook, Twitter, Linkedin, and Instagram and we are even posting local Craigslist ads for them. We’re investing heavily in Search Engine Optimization (SEO), as well as Google and Facebook ads.
Q: Can you explain how the current offer for RLI members works?
A: We are currently offering TWO FREE MONTHS of our UNLIMITED LISTING PLAN which includes:
- Unlimited Listing Uploads to LandHub.com
- Free Promotion on all our Social Media Channels:
- Craigslist Property Ads in Your Local Market
- Free Social Media Analysis
LandHub is launching a brand-new site this year and will be increasing its monthly rate but will grandfather in existing RLI Members for the rest of 2018.
Q: And how exactly does the social media analysis work?
A: Our free social media analysis is a 20-page document that analyzes our clients’ current online presence and brand, including website and all social media profiles, and makes recommendations on how to improve them. It’s an in-depth study we normally charge $200 for and RLI members are finding it to be a very useful way to jumpstart their online branding and marketing.
Q: What other services do you offer our members?
A: We are investing heavily in SEO to drive traffic, and a lot of that has to do with creating content and backlinks. We allow our RLI members to submit a blog post to our Land News section that gets emailed in our Sunday Land News newsletter and includes their bi-line and a link to their website, plus promotion on all our social media channels.
Q: How has 2018 been so far and what does the future hold for LandHub?
We’ve been growing rapidly and gaining market share in a very competitive landscape. We recently hired Luke Hoene as a Senior Sales Associate. Luke spent several years at one of the nation’s largest land-listing firms and knows the industry inside and out, as well as all the major players. We are also building a brand new, state-of-the-art website set to launch soon which will bring even more tracking and analytics to our clients, as well as, a detailed buyer profile to make meaningful connections. We’ll also be rolling out new social media management programs next month, which RLI members can get at a discounted rate. We are land marketing specialists and our ultimate goal is to create a hub that connects land buyers and sellers while offering a breadth of services they both want and need.
Kevin May, President
“A rising tide raises all ships.” This is one of my favorite quotes and it’s exactly what FarmlandFinder has the potential to do for the land real estate industry.
FarmlandFinder is an online search portal for agricultural real estate. We have a process that involves automation and a dedicated team of professionals that tracks land that is for sale and aggregates auction and listing results. Website visitors can find this information with just a few clicks. We’re bringing a sense of transparency and ease of searchability into the rural real estate industry.
This ubiquitous access to information will increase the amount of engagement within the industry. When everyone has the ability to access land sale data with ease, I anticipate that we’ll see new business models be created in the land investing space that leverage predictive machine learning analysis, blockchain technologies and land-acquisition automation.
Unlike traditional listing websites, we don’t charge broker’s for placement of their listings. We believe that leads to an imbalance and unfair ‘pay-to-play’ model that simply isn’t the best experience for brokers looking to sell or landowners looking to buy. Our belief is that finding information should be ridiculously easy and free.
What we’ve found is that people like to know as much as they possibly can about a property, without having to talk to a person. They’re not looking for some misleading land value estimation tool… they’re looking for real data and the facts. That’s exactly what FarmlandFinder provides.
We’ve also learned that once somebody’s done their research and they’re ready to buy, sell, rent or invest – they want the help of an expert. That’s why we provide brokers and agents the opportunity to connect directly with our website visitors, in real-time. We call these experts PRIME AGENTS and if you’re interested in being featured as the local expert in your area, let’s talk! I’d be happy to help.
At FarmlandFinder, we’re just a group of humans trying to help other humans build the life they want. That’s why get excited about a frictionless future where everyone has access to all the information about land sales. We get excited about an industry-wide user experience that is pleasant for folks on all sides of the transaction. Most importantly, we get excited about creating a life-improving platform that helps you.
That’s who we are. That’s what we believe. And we’d love to provide you value, in any way we can.
I’m Steven and you can reach me at firstname.lastname@example.org or give me a call on my cell at 712-720-3076. I’d be happy to learn more about you and see how I can help!
REALSTACK is a digital marketing and software firm serving the land and outdoor lifestyle industries founded in 2012.
Today, REALSTACK is quickly becoming a leader in the rural land and outdoor lifestyle markets by providing sales driven digital marketing services and software. Ultimately, sales for our clients is what drives the marketing strategy and continual improvement. That drive and continual improvement led us to build a powerful internet marketing platform for land brokerages to help sell more land faster.
Interested in submitting your land tech for NLC19? See if you qualify (Land-Tech-Accelerator-Program) and fill out the application. Good luck, and happy inventing!