Please Wait a Moment

The Voices of Land blog

Get insight on current land trends and issues from experts across the land real estate industry.

23Aug

Promoting Your ALC Real Estate Designation

No matter the industry, separating yourself from the competition is a critical component that can’t be overlooked. We RLI members know what an Accredited Land Consultant (ALC) is, but does the public? I don’t believe they do. Isn’t our duty to educate the public? We are the elite members of the REALTORS® Land Institute (RLI) and we need to inform the public about WHO we are, not just WHAT we do.

I would like to share some ideas/thoughts that fellow ALCs have shared with us which are working well for them.

Don’t just market specific properties, market yourself! Tell the public who you are, how you got to be an ALC. Let them know about the rigorous requirements you had to meet to obtain the designation and how you can use your expertise to assist a client with their current real estate needs.

Educate everyone around you. Let your colleagues, clients, friends and family know what RLI is and how this amazing group of land professionals have helped you in your career. Let clients know that you have a huge network of experts to assist you in meeting their needs. Let them know having your ALC Designation, sets you apart from the other millions of real estate agents. Get them to ask themselves, why use anyone else?

Establish connections. Develop a sold group of bankers, accountants, attorneys and financial advisors that you trust. Help the client with full process of their land sale or purchase. It’s more than just buying and/or selling; it’s helping them understand each step and how it will affect them financially.

Write land articles, blogs, post videos etc. These are great ways to position yourself in the industry as the expert you are and share your knowledge and expertise. It helps build a brand with the public that you are the go to person for all their real estate needs. Be the star you are!

These are just a few things that you can do to promote your ALC designation and set yourself apart as being the one they will come to when they think about selling or buying real estate.

I will leave you with this thought. Another MN ALC gathered some data and found out these staggering facts. There are 23,565 licensed real estate agents in the state of Minnesota and of those agents, there are only 13 are ALCs–in the whole state of Minnesota! I am proud to say that I am 1 of those 13 ALCs and I need to educate the public to again get them to ask the question . . . WHY USE ANYONE ELSE?

Quick fact: According to a recent Nielsen study, only 33% of buyers trust what a brand says about itself; however, 92% believe what their peers say about a brand! What does that mean to you? If you are an ALC you are the best recruiting tool to motivate and promote your peers to grow and join RLI. As the old saying goes, there is strength in numbers. The more RLI members, the more networking, awareness about the ALC, and organizational growth there will be–which benefits all ALCs!

Wendy Forthun, ALC, is an experienced broker and 1 Stop Realty’s Vice President. Wendy joined RLI in 2006 and earned her Accredited Land Consultant designation from RLI in 2013. She has successfully marketed her esteemed designation to help grow her business.

About the Author

Related

Agriculture is a Resource Worth Protecting

Agriculture is a Resource Worth Protecting

The Colorado River is in crisis after more than 20 years of sustained drought. It’s stirred up seri...

Read More >
Ready. Aim. Fire! Strategic Planning for Your Land Real Estate Business

Ready. Aim. Fire! Strategic Planning for Your Land Real Estate Business

Top agents who do take time to strategically plan have a more predictable business and, consequently...

Read More >
Recreational Land 101

Recreational Land 101

Recreational land is so much more than just another land type. It can be a family heirloom passed do...

Read More >
Top 3 New Technologies for Land Agents

Top 3 New Technologies for Land Agents

There are dozens of new types of land tech coming out every day. Our friends at National Land Realty...

Read More >
What’s All The Buzz About Bees and Land Real Estate?

What’s All The Buzz About Bees and Land Real Estate?

Losing bees could have devastating effects on our farms, economy, and day-to-day life.

Read More >
Solar 101 for Land Investors

Solar 101 for Land Investors

As the world shifts towards renewable energy sources, landowners have a unique opportunity to contri...

Read More >
You need to login in order to comment