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This article was originally featured in the 2016 Summer Edition of the Institute’s Terra Firma Magazine.
I have seen a lot of amazing property listings under-perform or flat out fail from a lack of understanding how to best represent them online. Most of these tips apply to advertising property in any medium- digital or print, but will serve you particularly well online. In our increasingly digital world, there is a lot of noise that can drown out your listing, but with these easy steps, you can stand out and drive buyer interest and leads like never before. Here are my top five tips for how to maximize your online property listing.
Take Away To follow up, your property listing should have all of these qualities to reach maximum potential and performance:
Online property advertising reaches a huge audience, and expands the buyer pool to include the entire country, or even world. When used correctly, it can be the most effective property selling tool in your arsenal. Implementing these tips will allow you to maximize your property listings, and lead to more deals closed in less time.
Jean-Paul LaCount was the Head of Marketing for Lands of America and Land And Farm, and has been a digital marketer for the last 12 years.
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