Knowing about the agritourism trends and practices around the country can not only assist you in finding the appropriate land for your clients, but can help your clients find future business opportunities.

Our objective as brokers and leaders should be to hire the best people and support them through training, marketing and structure.

This is part 2 of 2 of an article that originally appeared in the REALTORS® Land Institute’s Summer 2017 Terra Firma magazine.

This is part 1 of 2 from an article that originally appeared in the REALTORS® Land Institute’s Summer 2016 Terra Firma magazine.

We are the elite members of the REALTORS® Land Institute (RLI) and we need to inform the public about WHO we are, not just WHAT we do.

While data-rich digital platforms offer new ways to target individuals, traditional media, such as newspapers and magazines, remain a vital part of a successful marketing budget and continue to offer distinct advantages.

From beginners to advanced users, there are ways to leverage social media in your business. Here are some tips.

As a land professional, a drone can be a powerful and effective tool for your business.

As with residential property, there are steps a landowner can take to add value and make forest acreage attractive from every angle. 

In our increasingly digital world, there is a lot of noise that can drown out your listing, but with these easy steps, you can stand out and drive buyer interest and leads like never before.